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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Digital Business Progress Management and Business Progress Economic Development Progress
Dedy Dwi Arseto
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Harga Referensi dan Lokasi Terhadap Kepuasan Pelanggan serta Implikasinya Pada Loyalitas Pelanggan UMKM Dimsum Sarah Tebing Tinggi Dhimas Nugroho; Dwi Aqil Andryan; Dedy Dwi Arseto; Indra Welly Arifin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8895

Abstract

This study aims to determine the effect of reference price and location on customer satisfaction and its implications for customer loyalty of Dimsum Sarah Tebing Tinggi UMKM on Dimsum Sarah Tebing Tinggi customers. The research method used is quantitative method using Smart PLS version 3.0. The questionnaire was distributed to 96 respondents. The data analysis method used in the study is the measurement model (outer model), namely the validity test, reliability test, then the structural model (inner model) includes: the coefficient of determination / r-square (r2) and hypothesis testing with the t-statistic test and indirect effect test. The results of Smart PLS 3.0 in this study are Reference Price affects Customer Satisfaction at Dimsum Sarah, Location affects Customer Satisfaction at Dimsum Sarah, Reference Price affects Customer Loyalty at Dimsum Sarah, Location affects Customer Loyalty at Dimsum Sarah, Customer Satisfaction affects Customer Loyalty at Dimsum Sarah, Reference Price has no effect on customer loyalty mediated by Customer Satisfaction at Dimsum Sarah, Location has no effect on customer loyalty mediated by Customer Satisfaction at Dimsum Sarah.
Analisis Keberhasilan UMKM Ditinjau dari Literasi Keuangan, Inovasi Produk dan Jiwa Entrepreneur Di Kelurahan Bandar Sono Kota Tebing Tinggi Indra Welly Arifin; Dedy Dwi Arseto
Management And Business Progress Vol. 5 No. 1 (2026): Management and Business Progress Edisi Juni 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v5i1.326

Abstract

This study aims to analyze the success of Micro, Small, and Medium Enterprises (MSMEs) in terms of financial literacy, product innovation, and entrepreneurial spirit in Bandar Sono Village, Tebing Tinggi City. This study used a qualitative approach with a descriptive research type. Data were collected through observation, interviews, and documentation involving MSME actors selected using purposive sampling techniques. Data analysis was conducted using the Miles and Huberman model through data reduction, data presentation, and conclusion drawing. The results showed that financial literacy helps business actors manage capital and business cash flow effectively. Product innovation was found to increase product attractiveness and business competitiveness, while entrepreneurial spirit encourages business actors to be more creative, confident, and willing to take risks. The study concludes that MSME success is influenced by the ability to manage finances, create product innovation, and possess a strong entrepreneurial spirit.
Strategi Adaptasi UMKM Kuliner dalam Menghadapi Pertumbuhan Ekonomi yang Lemah di Kota Tebing Tinggi Indra Welly Arifin; Dedy Dwi Arseto
Economic Development Progress Vol. 4 No. 2 (2025): Economic Development Progress Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v4i2.250

Abstract

This study aims to analyze the adaptation strategies implemented by culinary MSMEs in Tebing Tinggi City in responding to economic pressure. This research employs a qualitative approach with a case study method. Data were collected through in-depth interviews with MSME owners, field observations, and documentation related to operational and marketing activities. Data analysis was conducted using data reduction, data display, and conclusion drawing techniques. The findings reveal that the adaptation strategies adopted by culinary MSMEs consist of three main categories. First, operational adaptation is carried out through production cost efficiency, adjustment of operating hours, the use of alternative raw materials, and stricter inventory management. Second, product and service innovation is implemented through menu diversification, product simplification, packaging innovation, and improvement of service quality to attract and retain customers. Third, the application of digital marketing is used as a modern adaptation strategy, which includes the utilization of social media, WhatsApp Business, food delivery platforms, and consistent digital branding. These strategies have proven effective in maintaining business stability and sustaining sales turnover amid unstable economic conditions.
Pendampingan Pemanfaatan Digital Marketing Berbasis Media Sosial Untuk Mempertahankan Stabilitas Penjualan Pada UMKM Fitrianingsih Fitrianingsih; Eka Mayastika Sinaga; Sarwoto Sarwoto; Benhart Nainggolan; Dedy Dwi Arseto; Nada Nabilah
Digital Business Progress Vol. 5 No. 1 (2026): Digital Business Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v5i1.329

Abstract

Digital transformation has encouraged micro, small, and medium enterprises to adapt technology-based marketing strategies to maintain business competitiveness. This community service activity aims to improve the digital competence of MSMEs through mentoring the use of social media as a marketing tool to maintain sales stability and expand market reach. The activity was carried out on 20 MSMEs in Pelita Village through stages of observation, training, direct practice, and evaluation. The results of the activity showed an increase in the use of business accounts from 30% to 85%. The level of participant satisfaction with the program reached 90%, which indicates that the practice-based mentoring model has high effectiveness in increasing the digital marketing capacity of MSMEs. These findings indicate that the use of social media-based digital marketing can be an effective strategy in supporting business sustainability and strengthening the local economy. Keywords: MSMEs, Digital Marketing, Brand.
ENHANCING STATISTICAL LITERACY AND INVESTMENT LITERACY THROUGH THE LOVE STATISTICS VILLAGE PROGRAM (KELURAHAN CANTIK) IN PADANG HULU DISTRICT, TEBING TINGGI CITY Willy Cahyadi; Didik Gunawan; Yenni Arfah; Dedy Dwi Arseto; Aisyah Siregar; Augustama Sabam Pasaribu; Elina Maisyarah; Andika; Muhammad Fahrezi Agesi; Yula Anggi Kristiani; Muhammad Ridho Akbar Lubis
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 2 (2026): July-October 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21805506

Abstract

The Kelurahan Cantik (Love Statistics Urban Village) Program is an initiative of the Central Statistics Agency (Badan Pusat Statistik/BPS) aimed at enhancing the capacity of urban village officials in managing statistical data as a foundation for evidence-based development planning and policymaking. At the same time, the relatively low levels of financial and investment literacy among the community remain significant challenges that require continuous educational efforts. Therefore, this Community Service Program (Pengabdian kepada Masyarakat/PKM) was conducted to improve the statistical literacy of urban village officials and enhance public understanding of financial and investment literacy through collaboration among STIE Bina Karya, the Central Statistics Agency (BPS) of Tebing Tinggi City, and the Indonesia Stock Exchange (IDX). The program was implemented on July 14, 2026, at the Padang Hulu District Office Hall, Tebing Tinggi City, involving district officials, urban village officials, statistical agents, Statistics Corner (Pojok Statistik) ambassadors, and community representatives from Pabatu, Padang Merbau, and Tualang Urban Villages. The implementation methods included preparation, socialization, lectures, technical training, mentoring, statistical data presentation practices, interactive discussions, and activity evaluation. The results demonstrated that participants gained a better understanding of statistical data management and presentation techniques, recognized the importance of utilizing data as a basis for development planning, and improved their knowledge of the capital market, legal investment instruments, investment benefits, and investment risks. Overall, the program successfully strengthened collaboration among higher education institutions, government agencies, and financial institutions in promoting data-driven community empowerment.
DETERMINAN MINAT BERWIRAUSAHA GENERASI Z: PERAN MOTIVASI KEWIRAUSAHAAN DAN PENGGUNAAN MEDIA SOSIAL DI STIE BINA KARYA Dedy Dwi Arseto
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6722

Abstract

Abstract: This study aims to examine the influence of entrepreneurial motivation and social media use on entrepreneurial intention among Generation Z at STIE Bina Karya. The study employed a quantitative approach with a developmental research design. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression using IBM SPSS version 25. The findings indicate that entrepreneurial motivation has a positive and significant effect on entrepreneurial intention (t = 6.301; p < 0.05). Social media use also has a positive and significant effect on entrepreneurial intention (t = 5.576; p < 0.05). Furthermore, entrepreneurial motivation and social media use simultaneously have a positive and significant effect on entrepreneurial intention (F = 53.717; p < 0.05), with an Adjusted R² value of 0.637. These findings indicate that the two independent variables explain 63.7% of the variance in students' entrepreneurial intention. The study concludes that strengthening entrepreneurial motivation, supported by the productive use of social media, can serve as an effective strategy for enhancing entrepreneurial intention among Generation Z. Keywords: Entrepreneurial Motivation, Social Media Use, Entrepreneurial Intention, Generation Z.   Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh motivasi berwirausaha dan penggunaan media sosial terhadap minat berwirausaha pada Generasi Z di STIE Bina Karya. Penelitian menggunakan pendekatan kuantitatif dengan sifat penelitian pengembangan. Data dikumpulkan melalui penyebaran kuesioner menggunakan skala Likert dan dianalisis menggunakan regresi linear berganda dengan bantuan IBM SPSS 25. Hasil penelitian menunjukkan bahwa motivasi berwirausaha berpengaruh positif dan signifikan terhadap minat berwirausaha (t = 6,301; p < 0,05). Penggunaan media sosial juga berpengaruh positif dan signifikan terhadap minat berwirausaha (t = 5,576; p < 0,05). Secara simultan, motivasi berwirausaha dan penggunaan media sosial berpengaruh positif dan signifikan terhadap minat berwirausaha (F = 53,717; p < 0,05), dengan nilai koefisien determinasi (Adjusted R²) sebesar 0,637. Hal ini menunjukkan bahwa kedua variabel mampu menjelaskan 63,7% variasi minat berwirausaha mahasiswa. Penelitian ini menyimpulkan bahwa peningkatan motivasi berwirausaha yang didukung oleh pemanfaatan media sosial secara produktif dapat menjadi strategi yang efektif dalam meningkatkan minat berwirausaha pada Generasi Z. Kata kunci: Motivasi Berwirausaha, Penggunaan Media Sosial, Minat Berwirausaha, Generasi Z.
PENGARUH KEPERCAYAAN, KEMUDAHAN PENGGUNAAN, DAN KEAMANAN TERHADAP KEPUTUSAN PENGGUNAAN QRIS DI KECAMATAN PADANG HULU Syarifuddin Syarifuddin; Fauziah Nur; Bobby Hartanto; Dedy Dwi Arseto
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6729

Abstract

Abstract: The rapid development of digital payment systems, particularly the Quick Response Code Indonesian Standard (QRIS), has significantly transformed economic transactions. This study aims to empirically analyze the effect of trust, ease of use, and security on the decision to use QRIS among the community in Tebing Tinggi City. The research employs a quantitative method with a survey approach, utilizing purposive sampling involving 100 respondents. Primary data were collected through questionnaires and analyzed using PLS-SEM with SmartPLS 3.0 software. The results indicate that trust does not have a significant effect on the decision to use QRIS. However, ease of use and security partially have a positive and significant effect on the usage decision. Furthermore, simultaneously, trust, ease ofuse, and security significantly influence the decision to use QRIS. These findings suggest that while security and practicality are paramount for users, the initial trust factor might be overridden by the immediate utility and widespread acceptance of the payment technology. Keywords: Ease Of Use; Security; Trust; Qris Usage Decision.   Abstrak: Perkembangan pesat sistem pembayaran digital, khususnya Quick Response Code Indonesian Standard (QRIS), telah mentransformasi transaksi ekonomi secara signifikan. Penelitian ini bertujuan untuk menganalisis secara empiris pengaruh kepercayaan, kemudahan penggunaan, dan keamanan terhadap keputusan penggunaan QRIS pada masyarakat di Kota Tebing Tinggi. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei, melalui teknik purposive sampling yang melibatkan 100 responden. Data primer dikumpulkan melalui kuesioner dan dianalisis menggunakan metode PLS-SEM berbantuan perangkat lunak SmartPLS 3.0. Hasil penelitian menunjukkan bahwa secara parsial kepercayaan tidak berpengaruh signifikan terhadap keputusan penggunaan QRIS. Sebaliknya, variabel kemudahan penggunaan dan keamanan secara parsial memiliki pengaruh positif dan signifikan terhadap keputusan penggunaan. Secara simultan, kepercayaan, kemudahan penggunaan, dan keamanan terbukti berpengaruh signifikan terhadap keputusan penggunaan QRIS. Temuan ini mengindikasikan bahwa meskipun aspek keamanan dan kepraktisan menjadi prioritas utama bagi pengguna, faktor kepercayaan awal mungkin tidak lagi menjadi pertimbangan utama dibandingkan utilitas langsung dari penerimaan teknologi pembayaran tersebut. Kata kunci: Keamanan; Kemudahan Penggunaan; Kepercayaan; Keputusan Penggunaan QRIS.
Co-Authors Aisyah Siregar Andika Augustama Sabam Pasaribu Benhart Nainggolan Bobby Hartanto Cahyadi, Willy Dhimas Nugroho Didik Gunawan Dwi Aqil Andryan Eka Mayastika Sinaga Elina Maisyarah Fauziah Nur Fitrianingsih, Fitrianingsih Indra Welly Arifin Muhammad Fahrezi Agesi Muhammad Ridho Akbar Lubis Nada Nabilah Sarwoto Sarwoto Syarifuddin Syarifuddin Yenni Arfah Yula Anggi Kristiani