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Pengaruh Harga Referensi dan Lokasi Terhadap Kepuasan Pelanggan serta Implikasinya Pada Loyalitas Pelanggan UMKM Dimsum Sarah Tebing Tinggi Dhimas Nugroho; Dwi Aqil Andryan; Dedy Dwi Arseto; Indra Welly Arifin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8895

Abstract

This study aims to determine the effect of reference price and location on customer satisfaction and its implications for customer loyalty of Dimsum Sarah Tebing Tinggi UMKM on Dimsum Sarah Tebing Tinggi customers. The research method used is quantitative method using Smart PLS version 3.0. The questionnaire was distributed to 96 respondents. The data analysis method used in the study is the measurement model (outer model), namely the validity test, reliability test, then the structural model (inner model) includes: the coefficient of determination / r-square (r2) and hypothesis testing with the t-statistic test and indirect effect test. The results of Smart PLS 3.0 in this study are Reference Price affects Customer Satisfaction at Dimsum Sarah, Location affects Customer Satisfaction at Dimsum Sarah, Reference Price affects Customer Loyalty at Dimsum Sarah, Location affects Customer Loyalty at Dimsum Sarah, Customer Satisfaction affects Customer Loyalty at Dimsum Sarah, Reference Price has no effect on customer loyalty mediated by Customer Satisfaction at Dimsum Sarah, Location has no effect on customer loyalty mediated by Customer Satisfaction at Dimsum Sarah.
SOSIALISASI PEMBUATAN BANK SAMPAH DAN BAHAYA NARKOBA PADA MASYARAKAT DI KELURAHAN PERSIAKAN KECAMATAN PADANG HULU KOTA TEBING TINGGI Musparina Musparina; M. Dian Wijaya; Abdella Putri; Bayu Eka Prawira; Dwi Aqil Andryan; Ayunda Syahfitri; Aisyah Siregar; Lukieto Cahyadi; Rusmewahni Rusmewahni; Indra Welly Arifin
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40419

Abstract

Narkoba merupakan tantangan serius  dimasyarakat terutama bagi generasi muda di Indonesia. Kurangnya pengetahuan akan obat-obatan berbahaya ini dan dampaknya yang serius baik dari segi kesehatan dan ancaman hukuman yang diterima. Artikel ini membahas mengenai kegiatan yang dialkukan oleh mahasiswa dalam membantu mencegah dan menanggulangi bahaya narkoba melalui sosialisasi dan aksi yang dilakukan bersama Badan Narkotika Nasional (BNN). Dengan mengorganisir sosialisasi dan aksi bersama BNN, mahasiswa dapat meningkatkan kesadaran masyarakat terhadap dampak buruk narkoba, serta memberikan informasi tentang pencegahan dan rehabilitasi. Selain itu mahasiswa juga melakukan tambahan kegiatan yakni sosialisasi pengelolaan Bank Sampah dalam membantu menyelamatkan kerusakan lingkungan. Harapan dari kegiatan PKM ini adalah menumbuhkan Kesadaran sosial bagi masyarakat mengenai bahaya narkoba dan mampu mengelola Bank Sampah menjadi kegiatan yang dapat menambah pendapatan terutama bagi kelompok ibu rumah Tangga di  khususnya di kelurahan Persiakan Kecamatan Padang Hulu, Kota Tebing Tinggi.
Analisis Keberhasilan UMKM Ditinjau dari Literasi Keuangan, Inovasi Produk dan Jiwa Entrepreneur Di Kelurahan Bandar Sono Kota Tebing Tinggi Indra Welly Arifin; Dedy Dwi Arseto
Management And Business Progress Vol. 5 No. 1 (2026): Management and Business Progress Edisi Juni 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v5i1.326

Abstract

This study aims to analyze the success of Micro, Small, and Medium Enterprises (MSMEs) in terms of financial literacy, product innovation, and entrepreneurial spirit in Bandar Sono Village, Tebing Tinggi City. This study used a qualitative approach with a descriptive research type. Data were collected through observation, interviews, and documentation involving MSME actors selected using purposive sampling techniques. Data analysis was conducted using the Miles and Huberman model through data reduction, data presentation, and conclusion drawing. The results showed that financial literacy helps business actors manage capital and business cash flow effectively. Product innovation was found to increase product attractiveness and business competitiveness, while entrepreneurial spirit encourages business actors to be more creative, confident, and willing to take risks. The study concludes that MSME success is influenced by the ability to manage finances, create product innovation, and possess a strong entrepreneurial spirit.
Pengaruh Ekonomi Hijau dan Ekonomi Sirkular terhadap Pengentasan Kemiskinan: Pendekatan Kuantitatif Berbasis Data Panel Hastuti Handayani Harahap; Frederick Rudy Sentosa Rajagukguk; Indra Welly Arifin
Economic Development Progress Vol. 5 No. 1 (2026): Economic Development Progress Edisi Juni 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v5i1.315

Abstract

This study aims to analyze the effect of green economy and circular economy on poverty alleviation with unemployment rate as an intervening variable. The research employed a quantitative approach using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method through SmartPLS software. The data used were panel data from several provinces in Indonesia during the 2019–2024 period. The research variables consisted of green economy as the first independent variable, circular economy as the second independent variable, unemployment rate as the intervening variable, and poverty alleviation as the dependent variable. Data analysis techniques were carried out through outer model testing, inner model testing, and hypothesis testing using bootstrapping. The results showed that the green economy had a positive and significant effect on poverty alleviation and unemployment rate. Circular economy had a significant effect on unemployment rate but did not have a significant direct effect on poverty alleviation. Unemployment rate had a significant effect on poverty alleviation. In addition, unemployment rate was able to significantly mediate the effect of green economy and circular economy on poverty alleviation. The findings indicate that the implementation of green economy and circular economy plays an important role in sustainable economic development through job creation and improvement of community welfare.
Optimalisasi Modal Psikologis dalam Pemberdayaan Sumber Daya Manusia untuk Meningkatkan Kinerja berkelanjutan UMKM Frederick Rudy Sentosa Rajagukguk; Hastuti Handayani Harahap; Indra Welly Arifin
Economic Development Progress Vol. 5 No. 1 (2026): Economic Development Progress Edisi Juni 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v5i1.317

Abstract

This study aims to analyze the effect of Psychological Capital on Sustainable Performance of MSMEs through Human Resource Empowerment as an intervening variable. This research uses a quantitative approach with a survey method. The sample consisted of 120 MSME respondents selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (SmartPLS). The results show that Psychological Capital has a positive and significant effect on Sustainable Performance of MSMEs, Psychological Capital has a positive and significant effect on Human Resource Empowerment, and Human Resource Empowerment has a positive and significant effect on Sustainable Performance of MSMEs. In addition, Human Resource Empowerment is proven to mediate the relationship between Psychological Capital and Sustainable Performance of MSMEs. The Goodness of Fit value indicates a good model fit. In conclusion, enhancing psychological capital and optimizing human resource empowerment are important factors in improving the sustainable performance of MSMEs.