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All Journal Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika BALANCE Jurnal Akuntansi dan Bisnis Journal of Management and Bussines (JOMB) MOTIVASI Jurnal Manajemen dan Bisnis Forum Bisnis dan Kewirausahaan Jurnal Manajemen Bisnis Unbara Jurnal Inspirasi Binsis dan Manajemen Publikasi Riset Mahasiswa Manajemen Publikasi Hasil Pengabdian Kepada Masyarakat. Jurnal Multidisiplin Sahombu MDP Student Conference

faradila meirisa

Universitas Multi Data Palembang

Author-ID : 4383817

Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Articles

Title

Pengaruh Citra, Suasana, dan Lokasi Toko Terhadap Minat Beli PD Manis Palembang Yosep Budianto; Faradila Meirisa
MDP Student Conference Vol 2 No 2 (2023): The 2nd MDP Student Conference 2023
Publisher : Universitas Multi Data Palembang

Penelitian ini bertujuan untuk menganalisis Citra Toko, Suasana, danLokasi terhadap minat beli konsumen di PD Manis Dempo Kota Palembang. PDManis di Palembang merupakan objek penelitian yang akan dibahas. Variabelyang dibahas dalam penelitian ini adalah citra toko, suasana, lokasi, dan minatbeli. Metode yang digunakan pada penelitian ini akan menggunakan uji asumsiklasik, uji hipotesis, dan uji regresi linier berganda; citra toko, suasana, dan lokasiberpengaruh positif dan signifikan terhadap minat beli di PD Manis KotaPalembang; Minat beli dapat dipengaruhi oleh berbagai faktor seperti citra toko,suasana, lokasi, dan lain-lain.

Pengaruh Kualitas Pelayanan dan Kepuasan Nasabah terhadap Loyalitas Nasabah Bank Sinarmas Palembang sella Salim; Faradila Meirisa
MDP Student Conference Vol 2 No 2 (2023): The 2nd MDP Student Conference 2023
Publisher : Universitas Multi Data Palembang

Penelitian ini bertujuan untuk mengetahui kualitas pelayanan dan kepuasan nasabah terhadap loyalitas nasabah SDB Bank Sinarmas KC Palembang baik secara parsial atau simultan. Pengumpulan data dilakukandengan menyebarkan kuisioner skla likert dengan 121 responden. Penelitian ini menggunakan pendekatan kuantitaitf dan pengambilan sampel menggunakan non probability sampling dengan metode purposive sampling dan bantuan software SPSS 26. Hasil penelitian diperoleh bahwa variabel kualitas pelayanan dan kepuasan nasabah berpengaruh positif dan signifikan secara parsial. Variabel kualitas pelayanan dan kepuasan nasabah secara simultan berpengaruh pada loyalitas nasabah

Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Sherly Bridal Palembang Airen . Anggelica; Faradila Meirisa
MDP Student Conference Vol 2 No 2 (2023): The 2nd MDP Student Conference 2023
Publisher : Universitas Multi Data Palembang

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan konsumen Sherly Bridal Palembang. Metode yang digunakan untuk pengumpulan data yaitu dengan menyebarkan kuisioner dengan jumlah responden sebanyak 88 responden. Jenis penelitian yang digunakan adalah kuantitatif. Teknik pengambilan sampel menggunakan non-probabiliti sampling dengan metode serta menggunakan bantuan aplikasi SPSS 26. Hasil penelitian ini menunjukkan bahwa uji parsial (uji t) variabel kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap kepuasan konsumen. Uji simultan (uji F) membuktikan bahwa variabel kualitas pelayanan dan harga berpengaruh secara positif dan signifikan terhadap variabel kepuasan konsumen.

Pengaruh Leverage dan Ukuran Perusahaan Terhadap Profitabilitas Cicilia Ananda Sugianto; Faradila Meirisa
MDP Student Conference Vol 2 No 2 (2023): The 2nd MDP Student Conference 2023
Publisher : Universitas Multi Data Palembang

Penelitian ini bertujuan untuk mengetahui pengaruh Leverage yang diproyeksikan oleh Debt to Equity Ratio dan Ukuran Perusahaan Terhadap Profitabilitas yang diproyeksikan oleh Return on Assets Sektor Perdagangan yang Terdaftar di BEI Periode 2017-2021.Populasi Penelitian berjumlah 193 perusahaan. Sample penelitian yang digunakan berjumlah 99 perusahaan menggunakan metode Purposive Sampling.Teknik Analisis Data menggunakan Uji asumsi klasik, Regresi Linear Berganda dan Uji Hipotesis untuk mengukur pengaruh variabel independen terhadap dependen data diolah menggunakan aplikasi SPSS 25. Hasil Penelitian menunjukan secara parsial variabel Leverage berpengaruh negatif signifikan terhadap variabel Profitabilitas dan variabel Ukuran perusahaan tidak berpengaruh signifikan terhadap variabel Profitabilitas. Secara Simultan (bersama-sama) variabel terhadap leverage, ukuran perusahaan dan profitabilitas.

Pengaruh Kualitas Pelayanan, Harga, Dan Promosi Terhadap Kepuasan Pelanggan My Beauty Studio Eldaprilia, Shafina; Meirisa, Faradila
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7360

My Beauty Studio, one of the businesses engaged in beauty care services, this salon provides Creambath, Nail Art, Eyelash, and other hair care services This study aims to determine the effect of Service Quality, Price, and promotion on My Beauty Studio Customer Satisfaction. The sample in this study amounted to 335 using the purposive sampling method with the criteria of having used the services of My Beauty Studio at least 2 times. This study used spss version 26 data. The results of the study for the partial test with the calculated t value for the Service Quality variable were 6.134 with a significant value of 0.000, the calculated t value of the price variable was 7.420 with a significant of 0.000, the calculated t value of the Promotion variable was 9.773 with a significance of 0.000, For the simultaneous test the calculated f value was 317,293 with a significant of 0.000<0.05. The adjusted R square value is .740 or 74%. The conclusion of this study is that Service Quality, Price, and Promotion have a positive and significant effect on Customer Satisfaction at My Beauty Studio.

Efek Ukuran Perusahaan, Tingkat Pertumbuhan Terhadap Struktur Modal Sub Sektor Perdagangan Eceran Gunawan, Dessy; Meirisa, Faradila
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7415

This test aims to be able to understand what is being studied. The method used in this test was quantitative descriptive and the samples used were 25 from 27 companies. The findings state that company size only has an insignificant influence on capital structure, but the growth rate has a strong influence.

Pengaruh ROE dan EPS Terhadap Harga Saham Pada Sektor Pertanian Putri, Amanda Yuliana; Meirisa, Faradila
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7419

Penelitian ini ditujukan untuk menguji pengaruh Return On Equity dan Earning Per Share terhadap harga saham pada perusahaan sektor pertanian yang terdaftar di Bursa Efek Indonesia periode 2013-2022. Metode pengambilan sampel menggunakan metode purposive sampling dengan jumlah sampel 25 perusahaan dari 40 perusahaan sektor pertanian yang terdaftar pada Bursa Efek Indonesia periode 2013-2022. Pengujian data menggunakan bantuan aplikasi SPSS. Hasil penelitian menunjukkan bahwa Return On Equity berpengaruh secara signifikan terhadap Harga Saham dan Earning Per Share berpengaruh secara signifikan terhadap Harga Saham.

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Pada Madu Kembang Joyo Sriwijaya Di Palembang Stefanni, Stefanni; Meirisa, Faradila
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7427

The purpose of this study is to examine partially and simultaneously how the influence of marketing mix on purchasing decisions at Madu Kembang Joyo Sriwijaya in Palembang. The sample used amounted to 250 respondents. Data collection method with questionnaire and using Likert measurement scale. This research approach uses associative research. The technique for sampling uses non-probability sampling with the purposive sampling method. The results of this study show that the independent variable has a partial effect on the dependent variable. Simultaneously, the independent variable affects the dependent variable with a Sig < 0.05.

Pengaruh Pertumbuhan Laba dan Ukuran Perusahaan Terhadap Nilai Perusahaan Indeks LQ45 Ubaidillah, Adeknya; Meirisa, Faradila
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11097

The. LQ45 Inde.x is one. of the. major stock indice.s on the. Indone.sia Stock E.xchange.. The. companie.s include.d in this inde.x are. se.le.cte.d base.d on pre.de.te.rmine.d crite.ria. This study aims to e.xamine. the. e.ffe.ct of E.arnings Growth and Firm Size. on Firm Value.. The. data use.d in this re.se.arch come.s from the. financial state.me.nts of LQ45 companie.s for the. pe.riod 2019-2023. The. sampling me.thod use.d in this study is purposive. sampling. The. population of this study consists of 62 companie.s, while. the. sample. include.s 23 companie.s. The. hypothe.sis te.sting in this study use.s multiple. line.ar re.gre.ssion analysis with SPSS 26 software.. The. re.sults of the. partial te.st (t-te.st) indicate. that E.arnings Growth and Firm Size. have. a positive. and significant impact on Firm Value.. Base.d on the. simultane.ous te.st (F-te.st), it shows that the. E.arnings Growth and Firm Size. have. a simultane.ous e.ffe.ct on Firm Value..

Pengaruh ROE dan DER terhadap Harga Saham pada Perdagangan Eceran Angeli, Putri; Meirisa, Faradila
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11145

This research aims to evaluate the impact of Return On Equity and Debt To Equity Ratio on share prices within the retail trade sub-sector listed on the Indonesia Stock Exchange from 2019 - 2023. This study was conducted due to existing discrepancies with prior researchers. During the period from 2019 - 2023, the population consisted of 25 businesses listed on the Indonesia Stock Exchange within the retail trade sub-sector, using a purposive selection approach with a sample size of 125 companies. Processing data using the SPSS 26 program with the partial test results show that the ROE variable has a negative and has no significant influence on share price while the DER variable has a positive and has a significant influence on share price. Simultaneously ROE and DER have a significant effect to the share price that is equal to 5% while the rest 95% influenced by the other factor.

Co-Authors Airen . Anggelica Amelia, Dwi Angeli, Putri Ayu Bella Marlindja Brenda Lieony Budianto, Yosep Charisma Ayu Pramuditha Cherrya Dhia Wenny Cicilia Ananda Sugianto Eldaprilia, Shafina Fajriana, Icha Gunawan, Dessy Jessy Juliana Junaidi, Jefri Saputra Kardinal, Kardinal Karyani, Karyani Marhabila, Lara Maria Meilita Muhammad Muhammad Nanda Puspita Pramudhita, Charisma Ayu Putri, Amanda Yuliana Putri, Riska Ananda Retno Budi Lestari Rizki Andreansyah Rizky Andreansyah Roviska, Nashwa Wanda sella Salim Stefanni, Stefanni Susanto, Kevin Trisnadi Wijaya Ubaidillah, Adeknya Widagdo, Herry Yosep Budianto Yulita Kristanti Yulizar Kasih Yurike Natasya Putri

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