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All Journal Komunikasi : Jurnal Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia JURNAL PENDIDIKAN TAMBUSAI LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Abdimas Mandiri Jurnal Christian Humaniora Jurnal Ilmu Komunikasi Network Media International Journal of Social and Management Studies (IJOSMAS) Jurnal ComunitA Servizio Journal Media Public Relations Soshum: Jurnal Sosial dan Humaniora ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar VISA: Journal of Vision and Ideas Journal of Innovative and Creativity Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial PESHUM Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Melati Mediana Tobing
Universitas Kristen Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Strategi Komunikasi Pemasaran Produk Baru dan Pembentukan Penerimaan Konsumen Melalui Product Sampling (Studi Pada Larutan Penyegar Cap Badak): Penelitian Nadya Fransisca; Melati Mediana Tobing
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 4 No. 1 (2026): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 4 Nomor 1 February - May 2
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v4i1.333

Abstract

Penelitian ini bertujuan mengetahui peran program product sampling sebagai strategi komunikasi pemasaran dalam memperkenalkan Larutan Penyegar Jelly Cap Badak dan membentuk penerimaan konsumen. Produk ini merupakan inovasi dari Larutan Penyegar Cap Badak yang sebelumnya dikenal dalam bentuk minuman sehingga memunculkan berbagai respons dan keraguan konsumen. Penelitian menggunakan pendekatan kualitatif dengan paradigma konstruktivisme dan tipe penelitian deskriptif kualitatif. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi terhadap Merchandiser Development, Team Leader, Sales Promotion Girl (SPG), serta lima konsumen. Analisis data dilakukan menggunakan analisis tematik. Dengan demikian, penelitian ini menunjukkan bahwa product sampling berfungsi sebagai media edukasi yang membantu konsumen mengenal dan memahami produk baru. Komunikasi interpersonal SPG membantu mengurangi keraguan konsumen, sedangkan pengalaman langsung menjadi faktor utama yang mengubah persepsi konsumen. Penelitian ini menyimpulkan bahwa product sampling berperan dalam membentuk penerimaan konsumen terhadap Larutan Penyegar Jelly Cap Badak melalui kombinasi komunikasi interpersonal SPG dan pengalaman langsung konsumen dalam mencoba produk.
A Model of Delivering Messages Related to COVID-19 to the Collective Society of Kampung Pulo in Ciliwung Riverside East Jakarta Melati Mediana Tobing
Soshum: Jurnal Sosial dan Humaniora Vol. 12 No. 2 (2022): July 2022
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v12i2.142-153

Abstract

This article reviews the difficulties of marginalized urban communities in Jakarta when carrying out social activities in the midst of a pandemic. In fact, many urban people live by maintaining a lifestyle with their group and tend to become urban rural communities. In this community, the social group becomes the main reference and even the reference in attitude. Social restrictions are considered to be a restraint on their habits and values, so that understanding the concept of social standing is in stark contrast to their daily habits and tends to be ignored. This paper provides an overview as well as a model of the cultural communication approach in collectivistic cultured communities that exist in village communities that are widely found in a number of big cities in Indonesia. The micro-ethnogafi method was applied to informants living on the outskirts of Ciliwung Kampung Pulo, East Jakarta. This study found that when the delivery of messages about COVID-19 was carried out through a cultural approach through the role of group leaders, the residents of Kampung Pulo were willing to interact by wearing masks and maintaining a minimum distance of one meter.
Pengaruh Persepsi Social Character AI terhadap Pengungkapan Pribadi (Analisis pada Generasi Z di Indonesia) Gultom, Sharon Michella; Tobing, Melati Mediana
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.10587

Abstract

Although human interaction with Artificial Intelligence (AI) has received attention in various studies, research that specifically examines the influence of perceived social presence of Character AI on self-disclosure among Generation Z in Jakarta remains limited. This study aims to analyze the influence of perceived social presence of Character AI on self-disclosure among Generation Z in Jakarta. This study used a quantitative approach with an explanatory survey design, involving 96 Generation Z respondents aged 18–29 years who resided in Jakarta and were selected using purposive sampling. Data were collected using a Likert-scale questionnaire to measure perceived social presence of Character AI and the level of self-disclosure, then analyzed through descriptive statistics, validity testing, reliability testing, and simple linear regression with the assistance of SPSS software. The results showed that Generation Z had a high perception of social presence toward Character AI, characterized by feelings of closeness, comfort, and social presence during interactions. The respondents’ level of self-disclosure was also in a relatively high category, particularly in the aspects of opinions, interests, personal experiences, and emotional conditions. The findings showed a positive influence of perceived social presence of Character AI on self-disclosure among Generation Z in Jakarta. The conclusion of this study affirms that perceived social presence plays an important role in encouraging users’ self-disclosure when interacting with AI. Theoretically, this study contributes to the development of digital communication studies and human–AI interaction, while practically it provides implications for AI technology developers in designing systems that are more responsive to users’ emotional needs. This study also opens opportunities for further research on other factors that influence self-disclosure in human–AI interactions.
Welfare Improvement Models and Strategies through Dissemination of Family Planning Information in the Remote Indigenous Community of Baduy Ahmad Sihabudin; Idi Dimyati; Melati Mediana Tobing
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.704

Abstract

There are many types of  contraceptives used by the Baduy remote indigenous communities (Baduy KAT) in Lebak regency, Banten, West Java, Indonesia. According to data, the number of family planning acceptors among the Baduy community stood at 1,529 in February 2021 comprising 1,503 in Outer Baduy and  26  in Inner Baduy. In the beginning, most Baduy KAT used implants before they changed contraceptives  of their  choice. This study aims to reveal what channels are used to disseminate information about family planning, as well as to ensure the effectiveness of the innovations about family planning information they receive. The method used is explanatory survey, with a frequency distribution to analyze and determine the relationship between variables and  Spearman correlation analysis. The results showed that most respondents or 49% received family planning information from their relatives, 22% received it  from health workers (posyandu cadres), 21% received it  from village officials, 7% received it from  indigenous community leaders (kakolot), and only 1%  received it  from the media. This study found that there is a fairly strong relationship between communication channels and the effectiveness of innovation acceptance. Most of the respondents stated that they decided to accept the family planning innovations concept within 6 months by using humans as a communication channel, such as their relatives, health workers, village officials, and kakolot leaders.
Cultural Improvement of the Gen-Z Digital Media User in Pinge Village Bali Melati Mediana Tobing; Leonard Hutabarat; Aprina Jovanka Sirait
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.1049

Abstract

The intensity of digital media use among Generation Z (Gen-Z) has spread to Pinge Traditional Village in Tabanan Regency, Bali. This study aims to determine the effect of intensive use of social media by students of SMP 3 Marga in Pinge Village, Bali on their interest in learning local culture and ability to interpret local culture amid the influx of cultural information in the world. A survey of 115 Gen Z respondents who are active users of social media at SMP 3 Marga showed a change in attitude towards increasing local cultural loyalty through a correlation test of 0.881 and it can be concluded that the results of (Intensity of Gen-Z Social Media Use) have a positive value with a large relationship of 0.638 (coefficient test) which can be categorized as having a fairly strong degree of relationship to (Meaning of Balinese Local Culture). This research provides an overview of the positive impact of social media on the understanding of local culture. There is a big role of parents at home and in the Pinge Village complex in maintaining village children on every cultural and religious occasion that is routinely held. Through this research, it can be predicted that the future picture of Balinese culture will continue to be preserved until the current generation Z becomes adults in the future. However, hypothesis testing explains that the presence of information technology will result in a change in the meaning of culture in Pinge Village by Gen Z in a positive direction.
Moral Pluralism in Debus Performing Arts: Phenomenological Analysis of Cultural Communication in Banten Idi Dimyati; Ahmad Sihabudin; Melati Mediana Tobing
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 2 (2025): December 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i2.1379

Abstract

The Debus performing art of Banten, which has existed since the Sultanate era, now faces complex challenges. On one hand, there are issues of preserving traditional values, while on the other there is the pressure of modernization. Moreover, Debus, which is often associated with magical elements, frequently triggers negative stigmas, whereas the moral pluralism inherent within has not been thoroughly explored. This problem is the focus of the current study. This research applies a qualitative phenomenological approach through participatory observation of Debus performances, in-depth interviews with 10 informants (Debus artists), focus group discussions, and literature studies. Data analysis employs Interpretative Phenomenological Analysis (IPA). The findings show that Debus artists construct the meaning of moral pluralism through the integration of Islamic spiritual values, cultural resilience, and symbolic negotiation. These findings are consistent with Mead's theory of symbolic interactionism and Rawls's moral pluralism theory regarding the coexistence of values in multicultural societies. Negative stigma against Debus mostly stems from a gap in understanding (stock of knowledge) between the artists and the public. The study concludes that Debus represents a unique model of moral pluralism through dynamic and complex practices of cultural communication. Public education and progressive cultural policy are required to reduce stigma and support its preservation as Indonesian cultural heritage.
ANALISIS GAYA KOMUNIKASI TERBUKA CONTENT CREATOR TIKTOK @DOSENKECANTIKAN Kyla Puspitasari Gayatri Wibowo; Melati Mediana Tobing
Jurnal Network Media Vol 9, No 2 (2026): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v9i2.9054

Abstract

Perkembangan media sosial telah mendorong munculnya content creator sebagai sumber informasi dan edukasi bagi masyarakat. Salah satu faktor yang memengaruhi kepercayaan audiens terhadap content creator adalah keterbukaan komunikasi yang ditampilkan dalam konten. Penelitian ini bertujuan untuk menganalisis bentuk keterbukaan komunikasi pada content creator TikTok @dosenkecantikan berdasarkan perspektif audiens. Penelitian menggunakan metode kualitatif dengan teknik pengumpulan data berupa wawancara terhadap empat informan yang merupakan pengikut akun @dosenkecantikan dan aktif menonton kontennya selama minimal satu tahun. Hasil penelitian menunjukkan bahwa keterbukaan komunikasi ditunjukkan melalui penerimaan terhadap kritik audiens, penyampaian informasi secara transparan, pemberian bukti atas pernyataan yang disampaikan, serta kejujuran dalam mengulas kelebihan dan kekurangan suatu produk. Keterbukaan tersebut membangun kepercayaan audiens dan menciptakan komunikasi yang lebih interaktif. Temuan ini menunjukkan bahwa komunikasi terbuka menjadi salah satu faktor penting dalam membangun kredibilitas dan kedekatan antara content creator dengan audiens di media sosial.
PENGGUNAAN TIKTOK SEBAGAI SALURAN PEMASARAN KULINER LOKAL OLEH GENERASI Z Checilia Regitha; Melati Mediana Tobing
Jurnal Network Media Vol 9, No 2 (2026): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v9i2.9104

Abstract

Perkembangan media sosial telah mengubah cara pelaku usaha memasarkan produknya, termasuk dalam sektor kuliner lokal. TikTok menjadi salah satu platform digital yang banyak dimanfaatkan karena memiliki kemampuan menjangkau audiens secara luas melalui konten video pendek. Penelitian ini bertujuan untuk mendeskripsikan penggunaan TikTok sebagai saluran pemasaran kuliner lokal oleh Generasi Z. Penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara terhadap tiga informan yang merupakan pelaku usaha kuliner lokal cireng, cilung dan basi aci dari Generasi Z. Hasil penelitian menunjukkan bahwa TikTok dipilih karena memiliki algoritma yang mendukung penyebaran konten secara cepat, peluang viral yang tinggi, penggunaan hashtag yang efektif serta banyaknya fitur Tiktok. Faktor-faktor tersebut memudahkan pelaku usaha menjangkau target audiens dan meningkatkan kesadaran merek. Temuan penelitian juga menunjukkan bahwa TikTok memenuhi prinsip penggunaan saluran komunikasi yang tepat dalam strategi komunikasi pemasaran karena sesuai dengan karakteristik audiens digital saat ini. Oleh karena itu, TikTok dapat menjadi media pemasaran yang efektif bagi Generasi Z dalam memperkenalkan dan mengembangkan usaha kuliner lokal di era digital.
Co-Authors Adiansyah, Ari Ahmad Sihabudin Ahmad Sihabudin Ahmad Sihabudin Ahmad Sihabudin Ambarita, Ribka Gabriella Aprina Jovanka Sirait Bestari, Ni Made Prasiwi Checilia Regitha Christoffer Janson Daniel Luther Ceivert Korompis David, Rolando Mario Franciscus Dicha Sidabutar Gedra Wansa Gultom, Sharon Michella I Nyoman Indra Kumara Idi Dimyati Idi Dimyati Idi Dimyati Idi Dimyati Jennifer Sagaragara Kyla Puspitasari Gayatri Wibowo Latupeirissa, Jonathan Jacob Paul Leonard Hutabarat Nadya Fransisca Pasaribu, Yolanda Perbina Chairunnisa PERNANDO, Pernando Pricelia Ruth Lidwina Sinaga, Todo Bandardo Theresia, Elizabeth Rossa Trianna Sampe Litha Yehezkiel Marbun