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All Journal Paradoks : Jurnal Ilmu Ekonomi JER
Ina Yulianadewi
Universitas Dipa Makassar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Strategi Promosi Dalam Meningkatkan Volume Penjualan Motor Yamaha pada PT. Bandaraya Motor Ina Yulianadewi; Andrew Ridow Johanis
Paradoks : Jurnal Ilmu Ekonomi Vol. 4 No. 4 (2021): Agustus - Oktober
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.547 KB) | DOI: 10.57178/paradoks.v4i4.346

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis strategi promosi dalam meningkatkan penjualan motor yamaha pada PT. Bandaraya Motor Makassar. Metode analisa yang digunakan dalam memecahkan masalah adalah Analisis deskriptif terhadap jenis promosi yang dilakukan oleh perusahaan selama lima tahun. Hasil penelitian menunjukan bahwa kegiatan promosi yang dilakukan oleh PT. Bandaraya Motor adalah kegiatan periklanan, promosi penjualan, dan personal selling. kegiatan periklanan, kegiatan promosi penjualan, dan kegiatan personal selling terhadap volume penjualan motor yamaha dapat dikatakan berpengaruh dan mempunyai hubungan yang signifikan.
Analysis of Regional Financial Capability in the Context of Regional Autonomy in Makassar City Ina Yulianadewi; Andrew Ridow Johanis; Nurdiana
Jurnal Economic Resource Vol. 5 No. 1 (2022): March-October
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v5i1.281

Abstract

The purpose of this study was to determine and analyze the financial capacity of the region and the contribution of regional original revenue (PAD) to the regional revenue and expenditure budget (APBD) in supporting the implementation of regional autonomy in Makassar City. This research uses quantitative and qualitative research methods (mixed). The results showed that the financial capacity of the city of Makassar experienced a positive trend because it was in the more than adequate category by looking at the ratio of regional financial independence, which resulted in a total of 55.44%. The financial capacity of the city of Makassar from 2014 to 2016 experienced a positive tendency to increase with an average level of 16.43%, the effectiveness of PAD is 110.87%, the priority of expenditure allocation is still on routine spending, the growth of the PAD ratio, income and expenditure has fluctuated growth, and the remainder of the previous year’s budget calculation (SILPA) is decreasing every year. This indicates that the capacity and financial performance of the city of Makassar is quite optimal, so it is necessary to tighten the existing regulations.
Co-Authors Andrew Ridow Johanis Nurdiana