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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Language, Literature, and Teaching Journal of Humanities Research Sustainability
Mentari Putri Pramanenda Sinaga
Politeknik Negeri Kupang
Humanities Languange, Linguistic, Communication & Media

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REVEALING THE REALITIES IN QATAR AIRWAYS’ MARKETING COMMUNICATION: A CDA Mentari Putri Pramanenda Sinaga
Journal of Language, Literature and Teaching Vol 4, No 1 (2022): April - July 2022
Publisher : Journal of Language, Literature and Teaching

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35529/jllte.v4i1.36-63

Abstract

A new product or service must be introduced publicly to attract the new users to buy. This is called a marketing communication. A YouTube channel can be one of the effective tools to maximize users’ engagement and attention. Qatar Airways has promoted a new on-board Boeing 787 Dreamliner on their Youtube Channel. Through their prestigious service and facilities, and also convincing statements, the video persuades the video viewers. The study investigates how the Qatar Airways’ marketing communication marginalize economy passengers and manipulate potential users. The critical discourse analysis is employed to examine the linguistics aspects and visual images. The three-dimensional model by Fairclough (1995) frames the analysis through the text analysis, discursive practice, and social practice. The data were taken from the written video caption, the transcription of the video, and also 28 scenes of the video’s screen capture. The findings reveal the realities of how the video forms the identity, specifies the facilities, and distinguishes service for each class of passengers; first class, business, premium economy, and economy class. They manifest discrimination which is hidden by the claim of 5-star touch and glamorous ambient.Keywords: Critical Discourse Analysis, Marketing Communications,                            Three-dimensional Model
Syntax, Power, and Persuasion: Linguistic Strategies in Political and Media Discourse Ishak Bagea; Mentari Putri Pramanenda Sinaga; Sitti Agustina
Journal of Humanities Research Sustainability Vol. 3 No. 2 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jhrs.v3i2.3366

Abstract

Background. Language plays a pivotal role in shaping political power and influencing public opinion. Through syntax, rhetorical strategies, and discourse structures, political and media discourses manipulate language to persuade, construct ideologies, and reinforce power dynamics. Understanding the linguistic strategies used in these contexts is essential for analyzing how political narratives are constructed and how media discourse frames societal issues. Purpose. This study aims to explore the syntactic and linguistic strategies employed in political and media discourse, focusing on how these strategies serve to exert power, persuade audiences, and reinforce ideological structures. The research seeks to identify common patterns of persuasion and power dynamics within language use and to evaluate their impact on public perception. Method. A qualitative approach is used, with a combination of discourse analysis and syntactic analysis to examine political speeches, media articles, and televised debates. Data is collected from a range of political figures, media outlets, and speeches within the last decade to assess the contemporary use of language as a tool for persuasion and ideological influence. Results. The findings indicate that political and media discourses employ complex syntactic structures, including parallelism, modality, and presupposition, to assert authority and influence audience beliefs. These strategies are closely tied to ideological positioning, with frequent use of inclusive language to consolidate power and exclusive language to marginalize opposition. Conclusion. This research highlights the role of syntax in shaping political and media narratives. Understanding these linguistic strategies allows for a deeper analysis of how power and persuasion function within public discourse, contributing to the manipulation of public opinion and the reinforcement of social and political hierarchies.
Co-Authors Ishak Bagea Sitti Agustina