Article Per Year (5 Year)
p-Index From 2020 - 2025
0.702
P-Index
This Author published in this journals
All Journal Ethical Lingua: Journal of Language Teaching and Literature
Hendar Hendar
Universitas Widyatama Bandung, Indonesia
Humanities Languange, Linguistic, Communication & Media

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Sentence Structure and Meaning in Fast-Food Restaurant Tagline: Syntax and Semantic Studies Ema Halimah; Hendar Hendar
Ethical Lingua: Journal of Language Teaching and Literature Vol. 9 No. 1 (2022)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/25409190.411

Abstract

Tagline is one of the essential elements in building perception consumers, and it is basically formed in short phrases that provide a description or information from a brand. Linguistics stand as the medium to comprehend the function and the structure of phrases involved in tagline. This research put five data to be analyzed; it consists of five different taglines taken from various tagline of fast-food restaurants. The result showed that from those data analyzed, there are three types of phrases; noun phrase, verb phrase and combination of noun-verb phrases. In terms of providing research data, the qualitative method is used with basic and advanced techniques. The results of this study indicate that the use of the noun phrase, noun phrase and combination phrase. This is indicated by the diversity of the construction of the formation of verbal phrases and noun phrase. The taglines have contributed to the strength of a brand itself. First, the taglines help the restaurants increase awareness. Second, the tagline strengthens the positioning strategy of the brand. The taglines are also using the simple and easy sentence, so they represent the part that essential to the restaurants. Effectiveness of taglines in the fast-food restaurants increase the consumers interest to the product offered by the restaurants.
Satire Expressions in Animal Farm Novel by George Orwel : A Semantic Study Anisa Melia Br Kemit; Hendar Hendar
Ethical Lingua: Journal of Language Teaching and Literature Vol. 9 No. 2 (2022)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/25409190.459

Abstract

The purpose of this research is to identify types of satire expressions and determine the purpose of satire in the Animal Farm novel containing criticism. The method used in this study is the descriptive analysis method, which means collecting the data, then processing and analyzing the data, and drawing a conclusion. The theory of satire used in this study is based on Holbert (2011) and Keraf (2006: 143). There are some satire expressions and types of satire found in 46 research data, namely: Juvenalian satire: Sarcasm 13 (28,26%); Irony 22 (47,83%), and Parody 11 (23.91%). The type of satire that is most commonly found in Animal Farm novel is Juvenalian satire, while the most common satire element is irony, which is 22 data. The purpose of the satire expressions in the Animal Farm novel is to criticize government policies. The government's policies are inhumane because the people are forced to achieve their goals, and the satire expressions in this novel also show how the government gains its power using cunning means.
Deixis Analysis on The Song Lyric, Driver’s License by Olivia Rodrigo Devana Agustina; Hendar Hendar
Ethical Lingua: Journal of Language Teaching and Literature Vol. 9 No. 2 (2022)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/25409190.461

Abstract

The aim of this research is to find out the types of deixis used in the lyrics of the song, ‘Driver’s License’ which was realized in January 8, 2021 sung by Olivia Rodrigo. The song lyrics are associated with deixis as they express the song singer's or writer's feelings or emotions represented by some expressions of human thoughts, ideas and opinions. The main theory used to analyze the types of deixis consisting of person, place, time, social, and discourse is taken from Cruse (2000). This research conducted was using a descriptive qualitative research design since the data were obtained from the lyrics of the song. The results of the research showed that the number of the data on the types of deixis found in the lyric of the song were 77 data. It consisted of 57 data (74%) on person (personal) deixis, 11 data (14,3%) on time (temporal) deixis, 7 data (9,1%) on place (spatial) deixis, and 2 data (2,6%) on social deixis, and 0 data (0%)on discourse deixis.
Prototype and Implementation of Website Content Translation of Desa Karyawangi Ida Zuraida Supri; Heri Heryono; Atri Nadia Astarina; Hendar Hendar; Meita L L Sujatna
Ethical Lingua: Journal of Language Teaching and Literature Vol. 9 No. 2 (2022)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/25409190.476

Abstract

Community Service or Pengabdian kepada masyarakat (PkM) is one of the Tri Dharma of Higher Education (teaching, research, and community service) must be fulfilled by lecturers. Contributing to the surrounding community is one of the forms of responsibility that should be carried out. This Community Service program is the follow- up of the previous one. English Department of the Faculty of Humanities Widyatama University has developed a village website, given training to students and teachers for making and writing website content for Desa Karyawangi as the partner of this community service last year. The second batch of this community service is maintaining web content and adding translation features to the website so that people from different language users are able to gain information displayed in the website. Desa Karyawagi, located in Kecamatan Parongpong Kabupaten Bandung Barat is the partner of this community service. Lack of knowledge and skill of using digital media and English mastery are the problems Desa Karyawangi has. Therefore, it is urgent to give them assistance in promoting tourism and disseminating information. This research employs descriptive qualitative research. Data collection is done by distributing online questionnaires, conducting interviews towards user’s experience. This community service has enabled the community of Desa Karyawangi to be more aware of the importance of being technology savvy. The results of the research show that 1) the villagers are aware of the importance of using websites for spreading and gaining information and 2) Translation features added to the website gives a positive effect to the tourism and economy aspects.
Co-Authors Anisa Melia Br Kemit Atri Nadia Astarina Devana Agustina Ema Halimah Heri Heryono Ida Zuraida Supri Meita L L Sujatna