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All Journal Solidaritas Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Andri Astuti Itasari
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Collaborative Stakeholders in Accelerating Economic Recovery Post COVID-19 Pandemic in Jetak Village, Sidoharjo District, Sragen Regency, Central Java Riska Wirawan; Setyasih Harini; Andri Astuti Itasari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5970

Abstract

This study aims to find out the collaborative stakeholders in accelerating economic recovery post Coronavirus Disease 2019 (COVID-19) pandemic in Jetak Village, Sidoharjo District, Sragen Regency, Central Java. The method used in this study uses a descriptive qualitative approach design. Data collection was carried out for approximately two months. Data during the research process were obtained from direct observations and interviews, researchers conducted in-depth interviews with stakeholders who were directly involved in accelerating the economic recovery of Coronavirus Disease 2019 (COVID-19) at Jetak Village, Sidoharjo District, Sragen Regency, Central Java. Researchers do not limit the number of available informants, but rely on the information obtained. The information that the researchers dug up was information related to collaborative stakeholders in accelerating economic recovery after the COVID-19 pandemic in Jetak Village. The results of the study show that collaborative stakeholders in accelerating economic recovery after the COVID-19 pandemic in Jetak Village, Sidoharjo District, Sragen Regency, Central Java, which are established between the Regional Government, Health Service, Social Service, Family Welfare Empowerment Team, and Village Government have been going well but are still not optimal.
Pengaruh Terpaan Iklan di Instagram dan Word Of Mouth Terhadap Keputusan Pembelian Produk Scarlett Whitening pada Followers Akun @scarlett.whiteningsolo Catur Surya Waskitawati; Buddy Riyanto; Andri Astuti Itasari
Solidaritas Vol 6 No 2 (2022): Solidaritas
Publisher : Solidaritas: Jurnal Ilmu-Ilmu Sosial

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam komunikasi pemasaran melalui media sosial instagram terdapat iklan sekaligus aktivitas word of mouth pada followers untuk menimbulkan suatu keputusan pembelian pada produk Scarlett Whitening. Penelitian ini bertujuan untuk mengetahui pengaruh terpaan iklan di instagram dan word of mouth terhadap keputusan pembelian pada followers akun @scarlett.whiteningsolo. Penelitian ini menggunakan pendekatan kuantitatif dan metode analisis regresi linear berganda dengan teknik simple random sampling. Objek penelitian ini yaitu iklan scarlett whitening di akun @scarlett.whiteningsolo dan word of mouth serta subjek penelitian ini ialah followers @scarlett.whiteningsolo yang telah menonton iklan dan membicarakan (word of mouth) pada produk Scarlett Whitening. Pengumpulan data primer dengan menggunakan kuesioner kepada 100 responden. Hasil penelitian menunjukan F hitung lebih besar dari F tabel, secara parsial terpaan iklan dengan signifikasi 0,003 serta word of mouth dengan signifikasi 0,000 terhadap keputusan pembelian dan secara simultan terpaan iklan dan word of mouth dengan signifikasi 0,000. Sehingga sangat berpengaruh positif terhadap keputusan pembelian, maka H1, H2, dan H3 diterima. Kata kunci: Iklan, Terpaan Iklan, Word of Mouth, Instagram, Keputusan Pembelian
The Influence of Brand Reputation and Electronic Word of Mouth with Brand Trust as a Moderating Variable on Purchasing Decisions within the TikTok Shop Application Andri Astuti Itasari; Buddy Riyanto; Saiful Bahri
Mediakita Vol. 9 No. 1 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v9i1.2699

Abstract

This study aims to determine the effect of brand reputation and electronic word of mouth (e-WOM) with brand trust as a moderation on purchasing decisions on the TikTok Shop application. This study focuses on seeing the re-emergence of the TikTok Shop application for consumers. Employing a quantitative descriptive methodology, this study is categorized as explanatory, aiming to clarify whether there is an influence between those two phenomena. The methodology research is a survey. The population of this study was active male and female students of Slamet Riyadi University, Faculty of Social and Political Sciences, Class of 2023, while the sample was 100 male and female students of Slamet Riyadi University, Surakarta, who purchased products on the TikTok Shop application. Data collection encompasses both primary and secondary data sources. Multiple linear regression analysis is employed for data analysis, complementing the absolute difference test for robustness. The results of the study show that partially brand reputation has a significant effect of 0.015, electronic word of mouth and brand trust of 0.000, while brand reputation on purchasing decisions moderated by brand trust is 0.446 and electronic word of mouth on purchasing decisions moderated by brand trust is 0.559. So, brand reputation, e-WOM and brand trust have significant influence to purchasing decision, while brand reputation and e-WOM on purchasing decision by brand trust in TikTok Shop application are not proven because Ho is accepted.
Co-Authors Buddy Riyanto Catur Surya Waskitawati Riska Wirawan Saiful Bahri Setyasih Harini