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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Mudabbir: Journal Research and Education Studies International Journal of Economics, Commerce, and Management
Hamida Nur Rahmawati
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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How the Students in Senior High School Maintain Their Foreign Language during Covid-19 Pandemic Hamida Nur Rahmawati; Shinta Bekti Nugrahani; Ani Susanti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5871

Abstract

This paper focuses on observing how the students maintain their foreign language during Covid-19 pandemic. The survey of this paper was interviewed by questionnaire. There are 18 questions in which questions number 1-12 are the questions to collect the information about language that they used in their daily life and questions number 13-18 are questions about the technology or media that they used to study language. The result of the survey is that there are 5 students that answer the questions. From the data 83,3% they often used the local language for their daily language. The impact of coronavirus, they must study from home. They have some challenges studying foreign languages. The students need to maintain their foreign language during online learning.
A Descriptive Study of Matriculation Program: Students’ Responses of Youtube Video as Supplementary Material Desy Awal Mar’an; Nita Sitta Rachma; Anwar Fadila; Hamida Nur Rahmawati
MUDABBIR Journal Research and Education Studies Vol. 5 No. 1 (2025): Vol. 5 No. 1 Januari - Juni 2025
Publisher : Perkumpulan Manajer Pendidikan Islam Indonesia (PERMAPENDIS) Prov. Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/mudabbir.v5i1.928

Abstract

Matriculation program is a program for first year students. In normal condition, it provides face to face learning and material for students to have good introduction about English for daily life and in oral communication, but after pandemic era the program had to be done via online and the focus was changed to be preparing students to have TOEFL Test.  In this program, the language center did not only provide instructor to deliver material to the students, but they also provided video on Youtube as supplementary material. This is a descriptive study where the researchers explain the result in descriptive way. The sample of this study are matriculation program students. The aims of this study are: 1) To describe the process of matriculation program, 2) To obtain students’ responses about the use of video in Youtube as supplementary material in matriculation program. Interview and documentation were the data collection techniques of this study. The results of this study are: 1) Matriculation program was run using Zoom or Google meet for fourteen meetings and sixty minutes in each meeting. 2) Students thought that the Youtube videos uploaded by language center helped them to remind the material delivered by the instructor, 3) Students suggested that the video should be more creative, add Bahasa Indonesia and more detail explanation.
The Effect of Product Bundling Strategy, Countdown Timer Urgency, and Social Proof on Interactive Responses to Live Streaming as Alpha Gen Moderation Variables on Scora Products in Bandar Lampung Dela Merais; Euis Mufahamah; Hamida Nur Rahmawati
International Journal of Economics, Commerce, and Management Vol. 3 No. 2 (2026): International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v3i2.1187

Abstract

This study aims to analyze the effect of product bundling strategies, countdown timer urgency, and social proof on the interactive responses of Generation Alpha consumers toward Scora skincare products in Bandar Lampung, with live streaming as a moderating variable. Interactive responses in this study include comments, questions, likes, and purchase actions during live streaming sessions. This research employs a quantitative approach, with data collected through ques-tionnaires. The sample consists of 300 Generation Alpha respondents in Bandar Lampung who have watched Scora’s live streaming promotions. Data analysis techniques include multiple linear regression analysis and Moderated Regression Analysis (MRA). The results indicate that product bundling strategies, countdown timer urgency, and social proof have a positive and significant effect on interactive responses, both partially and simultaneously. However, the moderation test results reveal that live streaming does not moderate the relationship between product bundling strategies, countdown timer urgency, and social proof on interactive responses. These findings suggest that although live streaming serves as a primary promotional medium, it does not necessarily strengthen the influence of marketing strategies on Generation Alpha’s in-teractive responses. This study is expected to provide practical insights for local skincare brands in developing more effective digital marketing strategies through live streaming commerce.
Co-Authors Ani Susanti Anwar Fadila Dela Merais Desy Awal Mar’an Euis Mufahamah Nita Sitta Rachma Shinta Bekti Nugrahani