Article Per Year (5 Year)
p-Index From 2020 - 2025
1.259
P-Index
This Author published in this journals
All Journal Benefit: Jurnal Manajemen dan Bisnis Journal of Management and Entrepreneurship Research Empowerment Journal GEMASSIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Ekonomi, Manajemen dan Bisnis
Frendy Wibowo
Universitas 'Aisyah Surakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Analisis Dampak Kehadiran Pasar Modern terhadap Kinerja Pemasaran Pasar Tradisional Berbasis Perspektif Pedagang dan Konsumen di Kabupaten Wonogiri Frendy Wibowo; Aulia Uswatun Khasanah; Febrianur Ibnu Fitroh Sukono Putra
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.16057

Abstract

This study aims to analyze the impact of the existence of modern markets on the marketing performance of traditional markets from the perspective of traders and consumers in Wonogiri Regency. This type of research is descriptive qualitative with data collection techniques using interviews. The sampling technique uses non-probability sampling (purposive sampling) with data analysis, organizing data into categories, describing it into units, synthesizing, compiling into patterns, choosing what is important and what will be studied, and drawing conclusions. The results of this study indicate that the presence of modern markets in Wonogiri Regency has positive and negative impacts where traditional market traders do experience a decrease in profits and market share due to segmentation, but traders also feel that with the changing times and regional development it is necessary to adapt and renewal of business systems so as to minimize competition and increase partnerships and competitiveness in the industry. The Government of Wonogiri Regency should be aware of this condition and take a policy in structuring the operating system of the traditional market and modern market, so that it can run more dynamically and side by side without having to have a price war that has a negative impact on the market ecosystem or price stability.
Meet-Ex : The Exploratory Study of Sustainable Business Strategy Model Initiation in Improving MSMEs Capability to Meet Consumer Expectations Frendy Wibowo; Febrianur Ibnu Fitroh Sukono Putra; Izzudien; Sulastri
Journal of Management and Entrepreneurship Research Vol. 4 No. 1 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2023.6.04.1-34

Abstract

Objective: Consumers expect MSMEs to adopt sustainable strategies but realizing there is a gap between business sustainability practices and consumer expectations. This research aims to identifies sustainable business strategies to be integrated into business practices. Research Design & Methods: This research uses exploratory qualitative methods. The data collection technique uses an interview method. The sampling design used non-probability sampling (snowball). The analysis technique is through data collection, data reduction, data presentation, and concluding because it can explain, assess, and visualize superior MSMEs empowerment modeling. Findings: The results of this study indicate the technology-based sustainable business strategy must be the primary role model to increasing the MSMEs competitiveness. A successful sustainable business strategy has four core dimensions: innovation, collaboration, communication, and commitment. Digital businesses can be used as a medium to achieve their vision of sustainable practices in competitive advantage, brand loyalty, risk mitigation, and cost reduction. Researchers prove that the sustainability can lead to an increase in the market value of MSMEs. Implications & Recommendations: MSMEs who proactively make the core of business strategy sustainability will encourage innovation and generate enthusiasm and loyalty from employees, customers, suppliers, communities, and investors. Implementation of integrated digital business strategy should include guidelines for understanding consumer behavior, accessing market data more easily, and using social media as a form of continuous communication that shows the proximity of MSMEs to customers. Contribution & Value Added: Empirical research to measure the relationship between proposed sustainable business practices and consumer expectations holds excellent opportunities for future research.
SOSIALISASI DAN PELATIHAN PENINGKATAN PRODUKTIVITAS DAN PENGEMBANGAN PRODUK UMKM DI DESA KARANGMALANG SRAGEN Ilham Karin Rizkiawan; Frendy Wibowo; Dela Puspitasari
Empowerment Journal Vol. 3 No. 1 (2023): Maret
Publisher : Universitas 'Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/empowerment.v3i1.1131

Abstract

ABSTRAK UMKM di Sragen semakin banyak dari sektor agribisnis,fashion dan kuliner sehingga persaingan antara penjual atau produsen sangat ketat. Para produsen harus memiliki ilmu manajemen dalam mengelola bisnisnya seperti manajemen pemasaran, manajemen SDM,manajemen oprasional dan manajemen keuangan, semua harus saling berkesinambungan dan dengan manajemen yang baik akan membuat bisnis semakin lebih kuat dan semakin ter koordinasi secara profesional . Di desa Karangmalang Sragen sudah memiliki UMKM yang paling banyak di bdang Fashion dan di pasarkan di area Sragen dan sekitarnya. Akan tetapi UMKM tersebut memiliki masalah dengan legalitas produk yang belum terdaftar secara sah dan berbadan hukum serta masalah label pada kemasan yang kurang menarik, segmen pasar yang masih sempit, masalah keuangandan pengembangan produk. Maka dari itu kami ingin membantu menyelasaikan masalah- masalah tersebut agar produk ini dapat berkembang dan berkemajuan. Selain itu, pengelolaan sumber daya yang ada akan kita maksimalkan agar dapat mendongkrak penjualan dan menambah pendapatan UMKM yang berada di desa Karangmaang Sragen tersebut. Kata kunci : UMKM, produktivitas, pengembangan produk
TRANSFER OF HERBAL TECHNOLOGY OF GREEN STEEL LEAVES FOR WHITE IN YOUTH AT 'AISYIYAH ORPHANAGE Enny Yuliaswati; K Kamidah; Frendy Wibowo
GEMASSIKA: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2022): MEI
Publisher : P3M Universitas Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/gemassika.v6i1.779

Abstract

Background: Vaginal discharge is also known as vaginal discharge. Vaginal discharge is a physiological condition, but because this fluid can make the genital area moist, so often the genital area becomes a good habitat for the growth of various organisms such as bacteria or fungi to thrive. Efforts can be made to make young women more concerned about genital health by providing insight, continuous motivation on the importance of maintaining genital health and direct practice on ways to maintain genital health. Betel leaf contains kavikol can be used as an antiseptic that can kill fungi and germs. Betel leaf boiled water is easy to make, inexpensive, easy to obtain, low risk because it is an herbal medicine, and has been used since our ancestors. Objective: This PKM aims to provide knowledge, personal hygiene practices and train betel leaf stew for young women who live in the Aisyiyah Orphanage, Wirun Mojolaban Sukoharjo Village. Methods: To provide personal hygiene knowledge, it was carried out by providing personal hygiene education counseling using the lecture method for training in the skills of making betel leaf boiled water. Results: Based on the evaluation during community service activities, several positive results were obtained, such as: 1) PKM participants totaled 30 people 2). Participants gave positive feedback. 3) Participants are able to independently make a solution from boiled green betel water to be used to maintain genetic health. The conclusion of this activity is that health education with lectures, discussions and training methods is effective to increase knowledge about how to maintain genital health. 
PENINGKATAN JUMLAH PENJUALAN SAPI POTONG BERBASIS TEKNOLOGI MELALUI E-COMMERCE DI DESA SAMBI, KABUPATEN BOYOLALI Fahman Hadi Utomo; Frendy Wibowo; Civi Erikawati
Empowerment Journal Vol. 1 No. 1 (2021): September
Publisher : Universitas 'Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/empowerment.v1i1.753

Abstract

This community service activity was carried out on Monday 5 April 2021. The implementation of service on increasing beef cattle sales with E-commerce involved one partner, namely the IZZAH SEJAHTERA MULTIFARM livestock farmer group, a beef cattle farm located in Ringinwok RT03/RW01, Jagoan Village, District Sambi, Boyolali Regency, Central Java with a population of 19 beef cattle. This beef cattle business is managed by a manager, Mr. Sulistyo, ST who is also the owner of the livestock business and two employees. The activities carried out include, Introduction and socialization about sales using the Facebook social media marketplace, Conducting training on how to make sales using the Facebook social media marketplace. Participants in community service activities were very enthusiastic about participating in the activity from beginning to end, even though in this activity they used e-meeting because the situation and conditions were still in the Covid-19 pandemic. Participants in the training on creating a Facebook marketplace account are very interested because so far partners are still using conventional marketing Keywords: Pelatihan; Pendampingan; Pemasaran.
Peran Human Capital di Perusahaan Frendy Wibowo; Chandra Wisnu Utomo
Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 1 (2023): JULI
Publisher : P3M Universitas Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/jiembi.v1i1.1176

Abstract

The aim of this study is to determine the role of human capital in the company. Method used is systematic review through journal reviews regarding human capital in companies Search articles accessed from internet search databases, namely: Emerald, Elsevier, Taylor & Francis, and Google Scholar. The literature review found 5 journals related to human capital: 2 journals with a descriptive design and 3 journals with a quantitative design. The results of the literature review starting from 2016 to 2021 show that 3 journals are from abroad and in English, and 2 journals are from national journals in Indonesian. Results this systematic review shows that human capital has a very important role in the company's human resources. And companies must utilize the human capital they have (knowledge, skills, and values) to advance the interests of the organization. Conclusion this systematic review good company is aware of the fact that employees are the main contributors to profit, providing an opportunity for the company to achieve its goals. Those who work in the core centers of the organization must develop higher skills
Co-Authors Anak Agung Istri Sri Wiadnyani Aulia Uswatun Khasanah Chandra Wisnu Utomo Civi Erikawati Dela Puspitasari Enny Yuliaswati Fahman Hadi Utomo Ilham Karin Rizkiawan Izzudien Kamidah Kamidah Ratna Wardani Sulastri