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<![CDATA[PENINGKATAN JUMLAH PENJUALAN SAPI POTONG BERBASIS TEKNOLOGI MELALUI E-COMMERCE DI DESA SAMBI, KABUPATEN BOYOLALI ]]>
<![CDATA[Fahman Hadi Utomo]]>
<![CDATA[ Empowerment Journal Vol. 1 No. 1 (2021): September ]]>
Publisher : <![CDATA[Universitas 'Aisyiyah Surakarta ]]>
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DOI: 10.30787/empowerment.v1i1.753
<![CDATA[This community service activity was carried out on Monday 5 April 2021. The implementation of service on increasing beef cattle sales with E-commerce involved one partner, namely the IZZAH SEJAHTERA MULTIFARM livestock farmer group, a beef cattle farm located in Ringinwok RT03/RW01, Jagoan Village, District Sambi, Boyolali Regency, Central Java with a population of 19 beef cattle. This beef cattle business is managed by a manager, Mr. Sulistyo, ST who is also the owner of the livestock business and two employees. The activities carried out include, Introduction and socialization about sales using the Facebook social media marketplace, Conducting training on how to make sales using the Facebook social media marketplace. Participants in community service activities were very enthusiastic about participating in the activity from beginning to end, even though in this activity they used e-meeting because the situation and conditions were still in the Covid-19 pandemic. Participants in the training on creating a Facebook marketplace account are very interested because so far partners are still using conventional marketing Keywords: Pelatihan; Pendampingan; Pemasaran.]]>
<![CDATA[PENINGKATAN JUMLAH PENJUALAN SAPI POTONG BERBASIS TEKNOLOGI MELALUI E-COMMERCE DI DESA SAMBI, KABUPATEN BOYOLALI ]]>
<![CDATA[Fahman Hadi Utomo]]>;
<![CDATA[Frendy Wibowo]]>;
<![CDATA[Civi Erikawati]]>
<![CDATA[ Empowerment Journal Vol. 1 No. 1 (2021): September ]]>
Publisher : <![CDATA[Universitas 'Aisyiyah Surakarta ]]>
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DOI: 10.30787/empowerment.v1i1.753
<![CDATA[This community service activity was carried out on Monday 5 April 2021. The implementation of service on increasing beef cattle sales with E-commerce involved one partner, namely the IZZAH SEJAHTERA MULTIFARM livestock farmer group, a beef cattle farm located in Ringinwok RT03/RW01, Jagoan Village, District Sambi, Boyolali Regency, Central Java with a population of 19 beef cattle. This beef cattle business is managed by a manager, Mr. Sulistyo, ST who is also the owner of the livestock business and two employees. The activities carried out include, Introduction and socialization about sales using the Facebook social media marketplace, Conducting training on how to make sales using the Facebook social media marketplace. Participants in community service activities were very enthusiastic about participating in the activity from beginning to end, even though in this activity they used e-meeting because the situation and conditions were still in the Covid-19 pandemic. Participants in the training on creating a Facebook marketplace account are very interested because so far partners are still using conventional marketing Keywords: Pelatihan; Pendampingan; Pemasaran.]]>
<![CDATA[Consumer Behavior in Omnichannel Retail ]]>
<![CDATA[Uswatun Khasanah, Aulia]]>;
<![CDATA[Karin Rizkiawan, Ilham]]>;
<![CDATA[Hadi Utomo, Fahman]]>;
<![CDATA[Yuniarti, Uli]]>;
<![CDATA[Sari Dewi, Multi]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/ijmsit.v3i2.1541
<![CDATA[Retail industry has undergone significant changes in the digital era, with companies offering multiple channels for shoppers to purchase goods. As a result, consumers now have more options to make shopping decisions. This study aims to examine how consumers behave when buying goods from a retail store that has multiple channels. The research method used was qualitative, and the sample size consisted of 11 fashion product consumers. The results showed that most of the respondents preferred to use online platforms to purchase fashion products. They used these platforms to check for discounts, promotions, and product information. However, they still made purchases offline when attractive offers were available, or to ensure that the product matched their expectations.]]>
<![CDATA[Pelatihan Branding dan Digital Marketing pada Umkm di Desa Dibal ]]>
<![CDATA[Fahman Hadi Utomo]]>;
<![CDATA[llham Karin Rizkiawan]]>;
<![CDATA[Dwi Kharisma Wati]]>
<![CDATA[ JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI) ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jpmi.v2i2.2361
<![CDATA[Efforts to improve the quality of Human Resources for the main actors/SMEs business actors in the form of changes in behavior both knowledge, attitudes and skills, cannot be done in an instant, but are long life education. Changes in the position of the main actors from message recipients and users technology becomes an active partner in Devotion activities for the development of its technology and business dissemination network. To answer the above problems, professional and competent extension workers are needed in their fields who are able to provide excellent service, one of which is through a model extension pilot unit at the field level based on recommended technology as an entrepreneurial activity for extension groups. In this regard, it is very necessary to conduct counseling on the Development of Processing, Packaging, Branding and Marketing of Tempe Products in the framework of Pilot Technology Development/Entrepreneurship Development of processed tempe products in Dibal Ngemplak Boyolali Village.]]>
<![CDATA[Pengaruh harga, kualitas pelayanan, dan citra merek terhadap kepuasan pelanggan pada pengguna Po Rosalia Indah ]]>
<![CDATA[Utomo, Fahman Hadi]]>;
<![CDATA[Rizkiawan, Ilham Karin]]>;
<![CDATA[Khasanah, Aulia Uswatun]]>;
<![CDATA[Nuralamsyah, Dicky]]>
<![CDATA[ Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business ]]>
Publisher : <![CDATA[Nur Science Institute ]]>
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DOI: 10.53088/jmdb.v4i2.1063
<![CDATA[Customer satisfaction is a feeling of pleasure or disappointment from a buyer after purchasing goods or services and making an assessment and comparison of the results and also their expectations. Several factors influence customer satisfaction: price, service quality, and brand image. This study aimed to test whether price, service quality, and brand image positively affect PO Rosalia Indah's customer satisfaction in the Special Region of Yogyakarta. This study used purposive sampling to determine the sample and a questionnaire to collect data distributed to 176 respondents who are users of Po Rosalia Indah in the Special Region of Yogyakarta. This study used multiple linear regression data analysis. The results of the study showed that price had a positive effect on customer satisfaction. Service quality had a positive effect on customer satisfaction; brand image had a positive effect on customer satisfaction. The results of the simultaneous test of price, service quality, and brand image had a simultaneous effect on customer satisfaction of users of Po Rosalia Indah in the Special Region of Yogyakarta.]]>
<![CDATA[Norma subjektif dan sikap dalam mendorong minat beli generasi milenial terhadap organic food ]]>
<![CDATA[Rizkiawan, Ilham Karin]]>;
<![CDATA[Aisah, Nurul]]>;
<![CDATA[Utomo, Fahman Hadi]]>
<![CDATA[ Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business ]]>
Publisher : <![CDATA[Nur Science Institute ]]>
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DOI: 10.53088/jmdb.v4i3.1111
<![CDATA[This study aims to understand a person's perception of other people's beliefs and how it affects their decision to buy organic food. This study also evaluates the influence of subjective norms and attitudes on the interest in buying organic food among the millennial generation in Karangmalang Village, Sragen. The object of this study was in Karangmalang Village, Sragen. The method used was quantitative, with data analysis using Partial Least Square (PLS), and involved 152 respondents as research samples. The findings showed that subject norms had a significant positive effect both directly and indirectly on consumer purchasing interest and attitudes. Implications of this study Millennial awareness of health opens up opportunities for producers to increase production and availability of organic food. Producers must explain the differences and advantages of organic food in order to attract young consumers' buying interest.]]>
<![CDATA[Pelatihan kewirausahaan berbasis teknologi pada kelompok wirausaha perempuan Pimpinan Daerah Aisyiyah Karanganyar ]]>
<![CDATA[Utomo, Fahman Hadi]]>;
<![CDATA[Rizkiawan , Ilham]]>;
<![CDATA[Khasanah , Aulia Uswatun]]>
<![CDATA[ Penamas: Journal of Community Service Vol. 4 No. 2 (2024): Penamas: Journal of Community Service ]]>
Publisher : <![CDATA[Nur Science Institute ]]>
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DOI: 10.53088/penamas.v4i2.1143
<![CDATA[Marketing is one of the keys to success in running a business. In the modern era, marketing can not only be done in conventional ways but must also be supported in modern ways, namely technology or science and technology-based. Changes and developments in the world of science and technology currently greatly influence all aspects of our lives. In other words, science and technology are essential for human life today and in the future. One of the potentials of science and technology that can be exploited is the potential of information technology. Information technology offers many benefits for users, namely increasing productivity and marketing. Social media is an information technology that is currently developing rapidly and has excellent potential. The solution for service activities in holding technology-based entrepreneurship training for the Aisyiyah Karanganyar Regional Leadership Women's Entrepreneurial Group is to be able to market products more online. We hope that the PDA Karanganyar women's entrepreneurial group can keep up with developments in the era of digitalization so that they can market products more practically and efficiently.]]>
<![CDATA[Consumer Behavior in Omnichannel Retail ]]>
<![CDATA[Uswatun Khasanah, Aulia]]>;
<![CDATA[Karin Rizkiawan, Ilham]]>;
<![CDATA[Hadi Utomo, Fahman]]>;
<![CDATA[Yuniarti, Uli]]>;
<![CDATA[Sari Dewi, Multi]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/ijmsit.v3i2.1541
<![CDATA[Retail industry has undergone significant changes in the digital era, with companies offering multiple channels for shoppers to purchase goods. As a result, consumers now have more options to make shopping decisions. This study aims to examine how consumers behave when buying goods from a retail store that has multiple channels. The research method used was qualitative, and the sample size consisted of 11 fashion product consumers. The results showed that most of the respondents preferred to use online platforms to purchase fashion products. They used these platforms to check for discounts, promotions, and product information. However, they still made purchases offline when attractive offers were available, or to ensure that the product matched their expectations.]]>
<![CDATA[Persepsi Minat Penggunaan E-Commerce Bagi Penjual Sapi Potong di Desa Sambi, Kabupaten Boyolali ]]>
<![CDATA[Utomo, Fahman Hadi]]>
<![CDATA[ JURNAL MANAJEMEN DAN BISNIS Vol 1 No 1 (2022): Jurnal Manajemen dan Bisnis (J-MaBis) ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabidan kepada Masyarakat Universitas Kader Bangsa ]]>
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<![CDATA[Populasi dalam penelitian ini adalah peternak sapi potong di Desa Sambi Kabupaten Boyolali. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan cara convenience sampling. Populasi dalam penelitian ini adalah peternak sapi potong di Desa Sambi Kabupaten Boyolali yang berjumlah 150 orang. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh langsung dari jawaban responden atas beberapa pertanyaan yang diajukan peneliti. Pengumpulan data dilakukan dengan menggunakan kuesioner, yaitu daftar pertanyaan yang telah dibuat oleh peneliti dan dijawab oleh responden. Penelitian ini menunjukkan bahwa variabel tersebut membuktikan bahwa persepsi kegunaan berpengaruh positif terhadap sikap menggunakan E-Commerce. Variabel persepsi kemudahan penggunaan berpengaruh positif terhadap persepsi penggunaan E-Commerce. Variabel persepsi sikap berpengaruh positif terhadap persepsi penggunaan E-Commerce. Variabel behavioral intention berpengaruh positif terhadap persepsi penggunaan E-Commerce]]>
<![CDATA[Pelatihan Pemasaran Digital Sebagai Bekal Wirausaha Muda Siswa SMK Muhammadiyah 6 Karanganyar ]]>
<![CDATA[Hadi Utomo, Fahman]]>;
<![CDATA[Karin Rizkiawan, Ilham]]>;
<![CDATA[Uswatun Khasanah, Aulia]]>;
<![CDATA[Syifa Salsabila, Najla]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 2 (2025): Agustus 2025 - Januari 2026 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/jpmn.v5i2.5146
<![CDATA[This community service activity aims to equip students of SMK Muhammadiyah 6 Karanganyar with basic skills in digital marketing as part of their preparation to become young entrepreneurs in the digital era. This training is motivated by the need for digital literacy and technology-based marketing skills which are the key to success in running an independent business today. Social media, one of the rapidly growing and highly potential information technologies, offers many benefits for users, including increased productivity and marketing capabilities. The training is provided in the form of interactive workshops, direct practice of creating promotional content, and simulations of using social media (Instagram, WhatsApp Business, TikTok) and marketplace platforms (Shopee, Tokopedia) for product marketing. The solution of the community service activity in organizing Digital Marketing Training as a Provision for Young Entrepreneurs Students of SMK Muhammadiyah 6 Karanganyar so that they can increase product sales by participating in digital marketing training. Our hope from this training is to be able to keep up with developments in the digitalization era, so that they can market products more practically and efficiently. Providing mentoring in the implementation of digital marketing strategies.The output of this community service program is that students at Muhammadiyah 6 Karanganyar Vocational School are equipped to enter the business world directly. Students' awareness of the importance of digital marketing in increasing sales and scientific publications in ISSN journals is also increased.]]>
