Novrihan Leily Nasution
Faculty of Economics and Business, University of Labuhanbatu, Indonesia

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The Influence of Loyalty and Work Environment on Organizational Citizenship Behavior (OCB) (Case Study at PT Bangkobakti Perdana Trijaya Pekan Tolan Labuhanbatu Selatan North Sumatra Riki Handayani; Novrihan Leily Nasution; Aulia Indra
Quantitative Economics and Management Studies Vol. 3 No. 4 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.873 KB) | DOI: 10.35877/454RI.qems1033

Abstract

The purpose of this study was to determine the effect of loyalty and work environment on organizational citizenship behavior at PT Bangkobakti Perdana Trijaya. The method used in this research is descriptive quantitative with a sample of 80 respondents. Loyalty has a positive effect on organizational citizenship behavior (OCB) of PT Bangkobakti Perdana Trijaya employees. This can be proven from the test results obtained beta coefficient value (β) 0.413 (p < 0.001). and the contribution of loyalty to organizational citizenship behavior (OCB) is (ΔR2) 0.163. The work environment has a positive effect on organizational citizenship behavior (OCB) of employees of PT Bangkobakti Perdana Trijaya. This can be proven from the test results obtained by the beta regression coefficient (β) 0.585 (p < 0, 01) and the contribution of the influence of the work environment on organizational citizenship behavior (OCB) of (ΔR2) 0.337. Loyalty and work environment have a positive effect on organizational citizenship behavior (OCB) of PT Bangkobakti Perdana Trijaya employees. This is evidenced by the results of the loyalty beta coefficient (β) 0.189 (p < 0.001) and the work environment (β) 0.504 (p < 0.001). positive effect on organizational citizenship behavior (OCB) of employees and the contribution of the influence of loyalty and work environment on organizational citizenship behavior (OCB) of (ΔR2) 0.365. So, the higher the loyalty of employees, supported by a good level of work environment, will bring up favorable OCB behaviors for the company/organization.
The Influence of Service Quality, Facilities and Prices on Consumer Satisfaction at the Dawideva Tailor's Sewing Business of Silangkitang Nurhasmaliza Siregar; Novrihan Leily Nasution; Raja Saul Marto Hendry
Quantitative Economics and Management Studies Vol. 3 No. 4 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.107 KB) | DOI: 10.35877/454RI.qems1034

Abstract

The purpose of this study was to determine the effect of service quality, facilities and prices on customer satisfaction at DawiDeva Tailor Silangkitang. The research method used in this research is descriptive quantitative. The data analysis used in this study is the classical assumption test, multiple linear regression analysis, hypothesis testing, F test (simultaneously), and R2 test. The population in this study were all customers of DawiDeva Tailor. The determination of the number of samples in the study cannot be known with certainty, so the sample size can be calculated using the MOE formula. Adjuster R Square value is 0.593 with this multiple determination test from the calculation of multiple linear regression the coefficient of determination is 0.770 x 100% of 77.0%. Whereas the variables of Service Quality, Facilities, and Prices on Consumer Satisfaction are 77.