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Journal : International Journal of Applied Business Research

What Drives Tourist Loyalty toward Taiwan as a Tourist Destination? A Lesson Prior to the COVID-19 Pandemic Carol Yirong Lu; Brendan T Chen; Riauli Susilawaty Hutapea
Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 02 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v4i2.253

Abstract

This study aims to develop an integrative model of loyalty formation to examine antecedent factors to visiting Taiwan. It clarifies the image of Taiwan as a tourist destination and the factors that differentiate this country from its competitors in terms of the target market. The data was collected from a total of 443 self-administered questionnaires. The responses were examined and analyzed using structural modeling. This study empirically confirms the quality–satisfaction–loyalty model and incorporates destination image and personality into it. The result reveals the direct impact of destination image, personality, service quality, perceived value, and customer satisfaction on destination loyalty. Besides, it affirms that destination image, both directly and indirectly, impacts destination loyalty through the role of destination personality. This study provides managerial implications for tourism industry practitioners in terms of future practical application; it can also serve as a reference for future studies.
The Relationship between CSR and Profitability through Environmental Performance Moderation: The Use of Robust Path Analysis in Warp-PLS Susilawati, Riauli; Syarief, Mochamad Edman; Mai, Muhamad Umar
Jurnal Internasional Penelitian Bisnis Terapan Vol 6 No 02 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research intends to investigate the impact of company social responsibility (CSR) on profitability through the moderating role of environmental performance represented by PROPER. Path analysis using WarpPLS was employed to examine 72 manufacturing firms listed on the Indonesian Stock Exchange (IDX). The results reveal that CSR has a significant positive impact on financial performance because in addition to being accountable to their shareholders, companies can legitimize that their social actions are in line with the expectation of society. Besides, environmental performance affects company profitability since, referring to the legitimacy theory framework, the public perceives that the industrial waste management practices carried out by the companies benefit the environment. This condition has a potential to enhance competitive advantage and ultimately increase company profits. The study is expected to contribute to filling the gaps in the literature regarding the relationship between CSR and corporate performance. Besides, it increases understanding and insights for practitioners, including investors, management, and consumers, regarding the role of PROPER in mediating the link between CSR practices and company financial performance, particularly in the context of Indonesian manufacturing companies.