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All Journal J-MAS (Jurnal Manajemen dan Sains) Indonesian Community Journal
Farhan Bachtiar Efendi
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Optimalisasi Perancangan Wisata UMKM Terpadu Kendangsari, Surabaya Melalui Digital Branding Reny Febriyanti; Farhan Bachtiar Efendi; Devinta Nur Arumsari; Ayundha Evanthi
I-Com: Indonesian Community Journal Vol 2 No 2 (2022): I-Com: Indonesian Community Journal (Agustus 2022)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (547.951 KB) | DOI: 10.33379/icom.v2i2.1507

Abstract

Usaha Mikro Kecil Menengah (UMKM) merupakan salah satu faktor penggerak perekonomian suatu wilayah. Kelurahan Kendangsari memiliki banyak potensi UMKM, namun masih belum dikelola secara optimal untuk bisa memajukan perekonomian di kelurahan tersebut. Optimalisasi tersebut dapat dilakukan dengan merancang pembangunan sebuah destinasi wisata, seperti Wisata UMKM Terpadu Kendangsari dengan berbasis digital branding. Perancangan wisata ini bertujuan untuk memperkuat branding dan pemasaran UMKM yang ada di Kendangsari. Adapun tahapan-tahapan yang dilakukan dalam merancang Wisata UMKM Terpadu Kendangsari, yaitu 1) Pemetaan UMKM, 2) Pelatihan dan Pendampingan UMKM, 3) Pendaftaran Wisata di Google, 4) Pembuatan Akun Instagram Wisata, 5) Pembuatan Alur dan Peta Wisata, dan 6) Pembuatan Video Alur Wisata. Rancangan Wisata UMKM Terpadu Kendangsari juga memberikan manfaat bagi para pelaku UMKM berupa pembuatan akun Instagram bisnis, logo bisnis, dan tips membuat caption yang baik.
Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Produk Skincare Skintific (Studi pada Mahasiswa UPN “Veteran” Jawa Timur) Farhan Bachtiar Efendi; Siti Aminah
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.1055

Abstract

The purpose of this research is to describe the effect of promotion and product quality on purchasing decisions by using product research objectsskincare Skintific. This research uses a quantitative approach. The population in this study were East Java "Veteran" UPN students who had purchased and used the product of skincare Skintific. While the sample in this study is the buyer of skincare Skintific. The method applied in determining the sample isnon-probability sampling withteknik accidental sampling with the number of respondents as many as 96 respondents. Each test that uses the SmartPLS Application indicates that each test obtains a value above the required value so that the test is declared reliable. This study uses a quantitative research design, data analysis in the form of descriptive statistics and PLS analysis. The results of the study indicate that promotions have a positive and significant influence on purchasing decisions. Then the product quality has a positive and significant influence on purchasing decisions.
Co-Authors Ayundha Evanthi Devinta Nur Arumsari Reny Febriyanti SITI AMINAH