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All Journal Jurnal Ilmiah SOSIO AGRIBIS
Dinda Ayu Sofiana
Wijaya Kusuma Surabaya University
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Keuntungan Pemasaran Bunga Mawar Potong (Rosa hybrida L.) Di Surabaya Dinda Ayu Sofiana; Koesriwulandari Koesriwulandari; Endang Siswati
Jurnal Ilmiah Sosio Agribis Vol 22, No 1 (2022): Jurnal Ilmiah Sosio Agribis Vol 22 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa.v22i1.1992

Abstract

The purpose of this study is to find out marketing costs, analyze profits in marketing and find out the factors that influence the marketing advantages of cut roses at the Kayoon Flower Market Surabaya. The research method used is simple random sampling. The respondents in this study were 30 cut rose vendors. The data analysis method uses multiple linear regression analysis. Based on the results of multiple linear regression, the marketing profit model of cut roses at the Kayoon Flower Market Surabaya is as follows: Y= 2956323,939 – 2,973X1 + 1,067X2 + 6,892X3 – 0.475X4 + e. Based on F – statistics of 4,346 with a significance of 0.008%, it can be interpreted that simultaneously all marketing activities carried out include stand rental costs, levy costs, transportation costs and labor costs have a significant effect on marketing profits  cut roses at Kayoon Flower Market Surabaya. Partially marketing activities that have a significant effect on marketing profits are stand rental costs and transportation costs.Keywords: Cut Roses, Marketing Profits, Multiple Linear Regression
Co-Authors Endang Siswati Koesriwulandari Koesriwulandari