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All Journal Jurnal Studi Komunikasi Nyimak: Journal of Communication
Mateo Jose A. Vidal
Loyola University Andalusia
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Studi Komunikasi

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Public relations' robot: utopia or reality? Dendi Pratama; Mateo Jose A. Vidal; Dade Prat Untarti; Dian Wardiana Sjuchro; Rahmatiah
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6687

Abstract

In 2023, AI has become an integral part of daily life, swiftly embraced in both developed and smaller countries. This research focuses on raises the question: is AI a utopia or an inevitability, given the disruptions it brings to the digital landscape? Using Roger Fidler's mediamorphosis analysis, this research suggests that AI leans more towards a utopian outlook, where its disruptive impact allows for critical evaluation. The study aims to understand AI's value and conceptualisation in society. By recognising AI's transformative influence, this research contributes to the discourse by highlighting its potential as a utopian force while acknowledging its inevitable role in shaping the future.
Co-Authors Dade Prat Untarti Dendi Pratama Dian Wardiana Sjuchro Firdaus Yuni Dharta MTSimarmata, Marulam Prasetyono Hendriarto Rahmatiah Sugeng Suharto