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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT eBA Journal: Journal Economic, Bussines and Accounting
Linda Ratna Sari
Universitas Darul 'Ulum JOmbang
Economics, Econometrics & Finance

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FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN UNTUK MEMBUKA POLIS ASURANSI BEA SISWA PADA PERUSAHAAN ASURANSI PT.BUMIPUTRA 1912 SURABAYA Linda Ratna Sari
eBA Journal: Journal Economic, Bussines dan Accounting Vol. 2 No. 1 (2015): Journal Of Economic, Bussines And Accounting
Publisher : Fakultas Ekonomi Universitas Darul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32492/eba.v2i1.105

Abstract

Dalam rangka meningkatkan pertumbuhan nasabah Perusahaan asuransi JiwaBumiputera 1912 Surabaya yang beberapa tahun mengalami penurunan , maka diperlukankajian penelitian, dari beberapa faktor yang terdiri dari factor yang mempengaruhi konsumen,maka factor manfaat, jaminan masa depan dan pelayanan serta faktor prosedur klaim dariasuransi merupakan factor penting dalam yang dipersepsi konsumen. Hal ini berdasarkan datauji t untuk masing-masing variabel maka didapatkan nilai t hitung untuk X1 sebesr 9,499 thitung untuk X2 sebesar 10,852 t hitung untuk x1 sebesar 8,926 dan t hitung X4 seebsar12,046. Dari keseluruhan hasil t hitung tersebut lebih besar daripada t tabel sebesar 1,960sehingga dapat disimpulkan bahwa variabel-variabel bebas yang terdiri dari variabel manfaat,jaminan masa depan, pelayanan dari asuransi dan prosedur klaim secara parsial berpengaruhsignifikan terhadap variabel terikat yaitu keputusan konsumen.
DIGITAL BRANDING DALAM MENINGKATKAN OMZET PENJUALAN UMKM DI DESA MANGUNAN Lailatul Izzah; Anang Rohmad Jatmiko; Linda Ratna Sari; Tarrisma Delvy Andini; Ainun Ismayantik; Iftakhul Farikhah; Rifat Maulana Akhbar; Nandhy Wahyuning Arum
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 2 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i2.4382

Abstract

In the digital era, branding has a major role in increasing brand value, especially for Micro, Small and Medium Enterprises (MSMEs). Digital branding, through the use of social media, websites and applications, has become an effective modern marketing strategy. However, many MSMEs, especially in Mangunan Village, face challenges in implementing digital branding due to a lack of digital understanding and skills, especially for those aged 50 years and over. This community service aims to provide an understanding of digital branding and increase the sales turnover of MSMEs in Mangunan Village through seminars on using the Google My Business application. It is hoped that the results of this activity can help MSMEs create a positive brand image, increase consumer trust, and expand market reach in the digital era. The methods used are surveys, interactive seminars, discussions and personal mentoring. The results show that the majority of MSMEs in Mangunan Village have diverse business potential, but are hampered by age and a lack of understanding of digital technology. This seminar succeeded in increasing participants' knowledge and skills in utilizing digital media to increase sales turnover and branding of their business.
Co-Authors Ainun Ismayantik Anang Rohmad Jatmiko Iftakhul Farikhah Lailatul Izzah Nandhy Wahyuning Arum Rifat Maulana Akhbar Tarrisma Delvy Andini