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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis
PUJI MUNIARTY PUJI
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Economics, Econometrics & Finance

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PENGARUH HARGA & GAYA HIDUP TERHADAP MINAT BELI MASYARAKAT PUJI MUNIARTY PUJI; Della Saputri; Aprianti; Devi Arisandi; Putri Wahyu Ikasanti; Tri Wahyuni
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2021): JULI: Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v14i1.370

Abstract

The Influence of Prices and Lifestyle on People's Purchase Intention in Traditional Markets An Understood During the Covid-19 Pandemic. This study aims to determine the effect of prices and lifestyle on people's buying interest in understanding traditional markets during the Covid-19 pandemic. This type of research is a quantitative associative research and its location is in the traditional market An understand, Bima City. In this study, the sample consisted of 55 respondents who were selected using purposive sampling technique. Data collection techniques in this study using a questionnaire, observation, and literature study. Testing the instrument using the validity test and reliability test. The data analysis method used is multiple linear regression analysis, the coefficient of determination; f test (simultaneous test), t test (partial test) and classical assumption test. The results showed that by means of the t test (partial test) it is known that the price variable does not have a significant effect on the purchase intention variable while the lifestyle variable has a positive and significant effect on the purchase intention variable. Then by means of the f test (simultaneous test) it is known that the variable price and lifestyle variables have a positive and significant influence on the purchase intention variable.
Analisis Prediksi Kebangkrutan Dengan Menggunakan Metode Altman Z-Score, Zmijewski, Springate Dan Grover Pada PT. Smartfren Telecom Tbk Nur Novi Trianti Sakinah; PUJI MUNIARTY PUJI
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2021): DESEMBER: Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v14i2.407

Abstract

Bankruptcy is a condition of the company that shows the company's inability to operate properly due to severe financial difficulties. The purpose of this research is to know and measure the financial health condition of PT. Smartfren Telecom Tbk using Altman Z-Score, Zmijewski, Springate and Grover methods. The population is 13 years with the period 2007-2019 and the sample is 10 years with the period 2010-2019. This type of research is descriptive research using bankruptcy method and one sample t-test. The result of the study is altman Z-Score method, Springate and Grover predict PT. Smartfren Telecom Tbk does not have the potential to go into bankruptcy while Zmijewski's method predicts PT. Smartfren Telecom Tbk has the potential to go into bankruptcy. Based on the results of one sample t-test test calculation and the amount of standard deviation value obtained Zmijewski method is a relevant and accurate method to predict bankruptcy at PT. Smartfren Telecom Tbk.
Co-Authors Aprianti Della Saputri Devi Arisandi Nur Novi Trianti Sakinah Putri Wahyu Ikasanti Tri Wahyuni