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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Bulletin of Management and Business
Della Saputri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH HARGA & GAYA HIDUP TERHADAP MINAT BELI MASYARAKAT PUJI MUNIARTY PUJI; Della Saputri; Aprianti; Devi Arisandi; Putri Wahyu Ikasanti; Tri Wahyuni
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2021): JULI: Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v14i1.370

Abstract

The Influence of Prices and Lifestyle on People's Purchase Intention in Traditional Markets An Understood During the Covid-19 Pandemic. This study aims to determine the effect of prices and lifestyle on people's buying interest in understanding traditional markets during the Covid-19 pandemic. This type of research is a quantitative associative research and its location is in the traditional market An understand, Bima City. In this study, the sample consisted of 55 respondents who were selected using purposive sampling technique. Data collection techniques in this study using a questionnaire, observation, and literature study. Testing the instrument using the validity test and reliability test. The data analysis method used is multiple linear regression analysis, the coefficient of determination; f test (simultaneous test), t test (partial test) and classical assumption test. The results showed that by means of the t test (partial test) it is known that the price variable does not have a significant effect on the purchase intention variable while the lifestyle variable has a positive and significant effect on the purchase intention variable. Then by means of the f test (simultaneous test) it is known that the variable price and lifestyle variables have a positive and significant influence on the purchase intention variable.
PENGARUH HARGA & GAYA HIDUP TERHADAP MINAT BELI MASYARAKAT PUJI, PUJI MUNIARTY; Della Saputri; Aprianti; Devi Arisandi; Putri Wahyu Ikasanti; Tri Wahyuni
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2021): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v14i1.370

Abstract

The Influence of Prices and Lifestyle on People's Purchase Intention in Traditional Markets An Understood During the Covid-19 Pandemic. This study aims to determine the effect of prices and lifestyle on people's buying interest in understanding traditional markets during the Covid-19 pandemic. This type of research is a quantitative associative research and its location is in the traditional market An understand, Bima City. In this study, the sample consisted of 55 respondents who were selected using purposive sampling technique. Data collection techniques in this study using a questionnaire, observation, and literature study. Testing the instrument using the validity test and reliability test. The data analysis method used is multiple linear regression analysis, the coefficient of determination; f test (simultaneous test), t test (partial test) and classical assumption test. The results showed that by means of the t test (partial test) it is known that the price variable does not have a significant effect on the purchase intention variable while the lifestyle variable has a positive and significant effect on the purchase intention variable. Then by means of the f test (simultaneous test) it is known that the variable price and lifestyle variables have a positive and significant influence on the purchase intention variable.
Pemanfaatan Rebung Sebagai Makanan Program Diet Yang Bernilai Ekonomis Puji Muniarty; Della Saputri; Nur Fetiningsih Syaframis; Muhammad Arman Maulana; Rafiqa Zulianti; Siti Nur Alfisahr
Bulletin of Management and Business Vol. 2 No. 2: Oktober 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v2i2.162

Abstract

This study aims to determine the benefits of bamboo shoots as a diet program food that has economic value. The research method used is the library method. The use of bamboo shoots as food, a diet program can provide a long-lasting feeling of fullness because of its fiber content, so that the desire to eat can be controlled. Then bamboo shoots can be used as a support in a diet program with natural ingredients, because bamboo shoots have low sugar, protein and fat content. On the other hand, the use of bamboo shoots as a source of food for the diet program also provides economic benefits.
Co-Authors Aprianti Devi Arisandi Muhammad Arman Maulana Nur Fetiningsih Syaframis Puji Muniarty PUJI MUNIARTY PUJI Putri Wahyu Ikasanti Rafiqa Zulianti Siti Nur Alfisahr Tri Wahyuni