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All Journal LINGUISTIK TERAPAN
Indri Eka Sari
English Applied Linguistics Program Postgraduate Program-Universitas Negeri Medan
Languange, Linguistic, Communication & Media

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Modality Used in Beauty Product Advertisements on Instagram Caption Indri Eka Sari; Anni Holila Pulungan; Rahmad Husein
LINGUISTIK TERAPAN Vol 16, No 3 (2019)
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.464 KB) | DOI: 10.24114/lt.v16i3.19730

Abstract

This research was carried out to investigate the modality used in beauty product advertisements on Instagram caption. The objective of the research was to describe the types of modality used in beauty product advertisements on Instagram caption. The data of this research was the clauses consisting of modality used in beauty product advertisements which are taken from official account of three local brands on Instagram. Descriptive qualitative method was used in this research. The instrument of this research was observation. The types of modality were analyzed by using the theory of Carrettero (2007). In this research was found four types of modality. The types were found in this research, namely Epistemic, Deontic, Dynamic, and Boulomaic.Keywords: Types of Modality, Beauty Product Advertisements, Instagram Caption
Co-Authors Anni Holila Pulungan Rahmad Husein