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All Journal Journal of Tourism and Economic Nawasena: Jurnal Ilmiah Pariwisata
Tantri Adithia Sabrina
Unknown Affiliation
Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Motivasi, Inovasi dan Efikasi Diri Terhadap Minat Berwirausaha Mahasiswa D III Perhotelan Politeknik Harapan Bersama Tegal Wiyanti Wiyanti; Tantri Adithia Sabrina
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 2 (2024): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1678

Abstract

Growing entrepreneurial interest cannot be done immediately without the encouragement that can drive a person's entrepreneurial spirit. The growth of student interest in entrepreneurship is influenced by motivation. Growing interest in entrepreneurship also requires the role of innovation as a response to the demands and needs of a person to survive in the midst of competition. Student entrepreneurial interest can be seen from the characteristics of an entrepreneur, namely student confidence in entrepreneurship, interest, and courage to take risks when they are entrepreneurs in the future and future-oriented when they are entrepreneurs. A person's confidence in their ability to complete a job (self-efficacy) will affect interest in entrepreneurship because a person's motivational condition is based more on what they believe than what is objectively true. This study aims to determine the effect of motivation, innovation and self-efficacy on entrepreneurial interest of D III Hospitality students at Harapan Bersama Polytechnic Tegal. This research is quantitative research with a survey approach. The analysis used is multiple linear regression analysis with instrument test using validity test and reliability test. The expected target of this study is to determine the significant influence of motivation, innovation and self-efficacy on entrepreneurial interest of D III Hospitality Polytechnic students of Harapan Bersama Tegal.The results of the study prove that there is a positive influence of motivation, innovation, self-efficacy on entrepreneurial interest in D III Hospitality students of Harapan Bersama Polytechnic Tegal. The higher the motivation, innovation, self-efficacy, the interest in entrepreneurship in D III Hospitality students of Harapan Bersama Polytechnic Tegal will also increase.
Analisis Customer Engagement Terhadap Kafe Di Kota Tegal Puput Dewi Anggraeni; Tantri Adithia Sabrina
Journal of Tourism and Economic Vol. 4 No. 1 (2021): Edisi 7 Juni 2021
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/7afvvz16

Abstract

The development of the tourism sector in Indonesia is always accompanied by the development of the hotel industry, tourist attractions, restaurants and cafes, this is a complementary entity between tourist attractions, lodging places and places to eat. The rise of the cafe business in the city of Tegal has made many changes in various fields both social and economic, however it needs to be further investigated about customer engagement in various dimensions and indicators that greatly affect the sustainability and business development of a cafe from the perspective of tourism and hospitality. The purpose of this study was to determine the dimensions of customer engagement of cafes in Tegal City and measure the level of customer engagement based on the dimensions that have been formulated. This research is a quantitative research with descriptive analysis method. The population in this study is the cafe customers, amounting to 30 peoples. The instrument in this study used questionnaires. The results of this study indicate that customer engagement has three dimensions: customer satisfaction, brand trust and brand loyalty. The suggestions is to improve services, maintain product quality and good service. This step is expected to increase customer satisfaction so as to maintain brand trust and brand loyalty of the cafe itself in the future.
Co-Authors Puput Dewi Anggraeni Puput Dewi Anggraeni Wiyanti Wiyanti