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Pengaruh Harga, Citra Merek dan Cita Rasa Terhadap Minat Beli Oleh-Oleh Tempat Wisata di Semarang Puput Dewi Anggraeni; Tantri Adhitia Sabrina
Jurnal Ilmiah Pariwisata Vol 26 No 2 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i2.1461

Interest in buying souvenirs from tourists is an important factor for business actors in the tourism sector. Buying interest can be influenced by various things. This study aims to determine the effect of price, brand image and taste on the interest in buying souvenirs by tourists at tourist attractions in Semarang. This research is a quantitative research using multiple regression analysis method. The population in this study were all tourists who had visited tourist attractions in Semarang. While the sample amounted to 100 respondents. The instrument in this study used a questionnaire with variable measurement using a Likert scale. The results of this study indicate that partially price and brand image have no significant effect on buying interest. Meanwhile, taste has a significant effect on buying interest. Entrepreneurs who sell souvenirs in the city of Semarang pay more attention to the quality of their products, so that the taste of their products will be able to increase consumer buying interest so that they get even better results. To develop the business in the future, entrepreneurs who sell souvenirs from the city of Semarang are expected to carry out product strategies and pricing strategies. Keywords: Price, Brand Image, Taste, Buying Interest

Peningkatan Pengetahuan dan Keterampilan Tentang Pembuatan Pastry Dalam Masa Pandemi Pada Ibu-Ibu Dharma Wanita Diskominfo Kabupaten Tegal Puput Dewi Anggraeni; Didik Virgiawan
Jurnal Pemberdayaan Pariwisata Vol 3 No 1 (2021): Jurnal Pemberdayaan Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat STP Trisakti

Pelatihan pembuatan pastry dalam masa pandemi pada Ibu-Ibu Dharma Wanita Persatuan Diskominfo Kabupaten Tegal merupakan kegiatan pengabdian masyarakat Politeknik Harapan Bersama yang bertujuan untuk memberikan pengetahuan dan ketrampilan kepada Ibu-Ibu Dharma Wanita dalam membuat hidangan untuk keluarga di masa pandemi. Pengabdian kepada masyarakat dilakukan secara daring melalui webminar dengan peserta dari Ibu-Ibu Dharma Wanita Persatuan Dinas Kominfo Kabupaten Tegal. Metode yang digunakan adalah dengan survey, pengumpulan data dan pelatihan. Menu pelatihan yang dipilih adalah bolu dan donat yang merupakan kudapan yang dapat dengan mudah dibuat dengan bahan dan peralatan sederhana yang ada di rumah. Sedangkan sebagai inovasi dari pembuatan bolu dan donat tersebut dipilihlah Ubi Jalar Ungu sebagai bahan baku tambahan untuk meningkatkan citra rasa, gizi dan warna yang menarik pada hasil olahan tersebut. Kegiatan pelatihan ini dibagi menjadi 4 (empat) sesi (1) Pemberian materi tentang pengenalan pastry, (2) Pemberian materi higiene dan sanitasi untuk mewujudkan food safety, (3) Pelatihan pembuatan pastry berupa cake yaitu Bolu Ubi dan yeast product yaitu Donat Ubi, dan (4) Diskusi atau tanya jawab mengenai materi pelatihan tersebut. Hasil kegiatan pengabdian kepada masyarakat ini dapat disimpulkan kegiatan pelatihan ini berjalan dengan lancar dan materi pelatihan telah disampaikan sesuai tujuan kegiatan pelatihan. Kata Kunci: Pandemi, Pastry; Higiene dan Sanitasi

Upaya Pengembangan Desa Wisata Melalui Pelatihan Pengelolaan Tempat Penginapan (Home Stay) di Desa Sigedong Kecamatan Bumijawa Kabupaten Tegal Puput Dewi Anggraeni; Prasetya Putra Nugraha; Didik Virgiawan
Jurnal Pemberdayaan Pariwisata Vol 2 No 2 (2020): Jurnal Pemberdayaan Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat STP Trisakti

Dengan alam yang indah dan hawa sejuk di kaki Gunung Slamet, Desa Sigedong, Kecamatan Bumijawa berpotensi untuk dikembangkan menjadi desa wisata. Namun keterbatasan daya tampung warga Desa Sigedong menjadi kendala untuk dikembangkan menjadi desa wisata. Berdasarkan hasil survei dan kerjasama yang dilakukan Pengabdian kepada Masyarakat Politeknik Harapan Bersama dengan mitra, pelatihan homestay, pelatihan pemasaran digital serta pembentukan produk lokal dan pariwisata dilakukan kepada masyarakat di Desa Sigedong. Metode yang digunakan metode observasi, metode sosialisasi dan metode diskusi yang berjumlah 20 orang peserta. Pelatihan dan penyuluhan dilaksanakan di rumah ketua Pokdarwis, pada tanggal 7-8 Februari 2020. Pelatihan tersebut dapat meningkatkan pengetahuan dan ketrampilan masyarakat di daerah tersebut, sehingga dapat meningkatkan pendapatan masyarakat. Kata Kunci: Pengembangan, Desa Wisata, Homestay

Contextual Teaching and Learning: A Practical Approach to Improving Hospitality Students’ Speaking Skills Hana Yulinda Fithriyani; Puput Dewi Anggraeni
Sintaksis : Publikasi Para ahli Bahasa dan Sastra Inggris Vol. 3 No. 2 (2025): Maret : Sintaksis : Publikasi Para ahli Bahasa dan Sastra Inggris
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/sintaksis.v3i2.1514

Contextual teaching and learning (CTL) is recognized as a teaching approach rooted in real-world situations. This research aimed to assess whether the application of CTL can enhance the speaking abilities of hospitality students. The study utilized classroom action research with a total of 27 participants. Participants were chosen through a purposive sampling method. Data collection involved three techniques, including tests, observations, and interviews. The assessment tools utilized in this research comprised authentic assessments, observation checklists, and interview questionnaires. The data were subsequently analyzed using reduction analysis techniques. The findings indicated that in the initial test, only 59.26% of students achieved speaking scores above the benchmark score. In cycle 1, there was an improvement of 25.93%, followed by an additional 29.63% increase in cycle 2. This demonstrates that CTL can effectively aid students in enhancing their speaking skills.

Peningkatan Mutu Pelayanan Kesehatan Melalui Training Manner Tenaga Kesehatan RSUD Kardinah Kota Tegal Wiyanti Wiyanti; Puput Dewi Anggraeni; Hana Yulinda Fitriyani
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 1 No. 3 (2024): Agustus : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v1i3.367

The success of a hospital in carrying out its functions is marked by the results of quality service. In order for this to be realized, a hospital should be managed professionally by competent human resources and the availability of supporting facilities and infrastructure. One of the factors that influences the success of a hospital is good service quality. Quality health services are health services that can satisfy every user of health services. Another problem faced by partners is negative views of nurses, such as being rude, unfriendly, or unprofessional, which still often appear in the community. When friendliness and attention are absent, a climate of discomfort and reluctance to interact is created, resulting in suboptimal service. Health service providers, in addition to having professional ethics, also need to have good "manners" or etiquette in providing services to service users in this case patients or their families. The importance of the manners possessed by health workers in supporting service quality at Kardinah Hospital, Tegal City because health workers are the spearhead of services provided by the hospital to customers. The success of a hospital in carrying out its functions is marked by the results of quality service quality, one of which is the service provided by health workers

Pengaruh Harga, Citra Merek dan Cita Rasa Terhadap Minat Beli Oleh-Oleh Tempat Wisata di Semarang Puput Dewi Anggraeni; Tantri Adhitia Sabrina
Jurnal Ilmiah Pariwisata Vol 26 No 2 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i2.1461

Interest in buying souvenirs from tourists is an important factor for business actors in the tourism sector. Buying interest can be influenced by various things. This study aims to determine the effect of price, brand image and taste on the interest in buying souvenirs by tourists at tourist attractions in Semarang. This research is a quantitative research using multiple regression analysis method. The population in this study were all tourists who had visited tourist attractions in Semarang. While the sample amounted to 100 respondents. The instrument in this study used a questionnaire with variable measurement using a Likert scale. The results of this study indicate that partially price and brand image have no significant effect on buying interest. Meanwhile, taste has a significant effect on buying interest. Entrepreneurs who sell souvenirs in the city of Semarang pay more attention to the quality of their products, so that the taste of their products will be able to increase consumer buying interest so that they get even better results. To develop the business in the future, entrepreneurs who sell souvenirs from the city of Semarang are expected to carry out product strategies and pricing strategies. Keywords: Price, Brand Image, Taste, Buying Interest

Analisis Customer Engagement Terhadap Kafe Di Kota Tegal Puput Dewi Anggraeni; Tantri Adithia Sabrina
Journal of Tourism and Economic Vol. 4 No. 1 (2021): Edisi 7 Juni 2021
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/7afvvz16

The development of the tourism sector in Indonesia is always accompanied by the development of the hotel industry, tourist attractions, restaurants and cafes, this is a complementary entity between tourist attractions, lodging places and places to eat. The rise of the cafe business in the city of Tegal has made many changes in various fields both social and economic, however it needs to be further investigated about customer engagement in various dimensions and indicators that greatly affect the sustainability and business development of a cafe from the perspective of tourism and hospitality. The purpose of this study was to determine the dimensions of customer engagement of cafes in Tegal City and measure the level of customer engagement based on the dimensions that have been formulated. This research is a quantitative research with descriptive analysis method. The population in this study is the cafe customers, amounting to 30 peoples. The instrument in this study used questionnaires. The results of this study indicate that customer engagement has three dimensions: customer satisfaction, brand trust and brand loyalty. The suggestions is to improve services, maintain product quality and good service. This step is expected to increase customer satisfaction so as to maintain brand trust and brand loyalty of the cafe itself in the future.

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