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All Journal PROFIT : Jurnal Administrasi Bisnis
Endang Siti Astuti
Universitas Brawijaya
Economics, Econometrics & Finance

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FAKTOR-FAKTOR YANG MEMPENGARUHI KEMAHIRAN DAN PENGGUNAAN KOMPUTER SERTA PENGARUHNYA TERHADAP KEMAMPUAN USER Siti Astuti, Endang; Radjab, Enny
Profit: Jurnal Adminsitrasi Bisnis Vol. 1 No. 1 (2007): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1112.018 KB)

Abstract

This paper reports on a study at the Brawijaya University which investigated the factors which may affect end user sophistication in the use of computers. Quantitative data were gathered by survey from 126 computer users and structural equation modeling was used to test a conceptual model of user sophistication. The research findings emphasized the importance of computer self- efficacy, on-the-job opportunities to use computers, requisite training, and computer use; all were found to have effects on user sophistication. Task uncertainty was shown to negatively impact user sophistication. Important corroboratory evidence was also found for the role of computer self-efficacy in explaining IT-related behaviors. Overall, the research findings advance current understanding of how user sophistication is developed in, and influenced by, the working environment in this organization. The study concludes with a discussion of the implications for practitioners regarding the assessment and development of computing skills in the workplace. Keywords: End-user computing, user sophistication, self-efficacy, Brawijaya University
How Social Media Impacts on Customer Brand Engagement, Brand Trust and Brand Loyalty Khusniah, Riza; Siti Astuti, Endang; Wilopo
Profit: Jurnal Adminsitrasi Bisnis Vol. 18 No. 1 (2024): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2024.018.01.2

Abstract

This research analyzes the effect of Social Media Marketing Activities, Customer Brand Engagement, and Brand Trust on Brand Loyalty. Currently, coffee drinks and activities have become a trend for the community. Starbucks, the world's largest coffee shop company, was born with a luxurious image. By demographic class, the Starbucks customer segment is middle to upper class, classified as a masstige brand. The masstige brand position is between the upper mid-level and super premium courses. Business competition for masstige brands is more sophisticated and global, which expedites adapting communication technology to build brand loyalty. Social media marketing activities reinforce brand loyalty through customer engagement to improve customer relations. Even the transfer of information between brands to customers through social media has the potential to boost brand trust. The research method used is quantitative. This research questionnaire was distributed online to 210 customers of the masstige brand Starbucks in three major cities in East Java Province. The data were analyzed using PLS. This study's results show that the 5 hypotheses significantly affect the dependent variable. It indicates that implementing Social Media Marketing Activities, CBE, and BT strategies can improve BL on customers of masstige brand Starbucks.
Analysis Business Intelligence Systems in the Outsourcing Industry Using Soft System Methodology Satriya Nugroho, Chrismantya Dwi; Siti Astuti, Endang; Darmawan, Ari
Profit: Jurnal Adminsitrasi Bisnis Vol. 18 No. 1 (2024): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2024.018.01.6

Abstract

This study aims to determine the problem of implementing business intelligence in the outsourcing industry with complex IOIS integration. The data sources come from the Tcompany business processes (internal) and the business processes from partner companies (external) to obtain relevant information for the business Intelligence system. Soft System Methodology is used for system analysis and modeling to integrate technology (complex) and human (soft) systems. Using the view of soft systems thinking and rooted in the paradigm of situational complexity, the capacity of all-around real-world systems that are messy and unstructured by looking at the success factors of implementing business intelligence system managerially through organizational, process, and technology aspects. The final result expected by the researcher is in the form of suggestions for improvements that the company can make with a systematic approach and corporate culture. Implementing business intelligence in the outsourcing industry faces issues due to conflicts of interest between business and technology. CEOs focus more on growth and profits, while CIOs are more concerned with technological infrastructure and operational efficiency. Addressing this challenge requires initiating conversations between CEOs and CIOs and a comprehensive assessment of both business and technology strategies to ensure enhanced alignment.
Co-Authors Ari Darmawan Enny Radjab Khusniah, Riza Satriya Nugroho, Chrismantya Dwi Wilopo