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All Journal KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Jurnal Sosioteknologi ANDHARUPA Jurnal Budaya Nusantara Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Rupa Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia VCD (Journal of Visual Communication Design) eProceedings of Art & Design
Atria Nuraini Fadilla
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Rupa

 1 
Aspek Komunikasi Visual pada Ruang Hunian Vertikal di Jakarta Atria Nuraini Fadilla
JURNAL RUPA Vol 3 No 1 (2018): Open Issue
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v3i1.1200

Abstract

The title of this research is "Social Media Strategy on Clean Air Campaign (Visual Communication Approach Strategy on Vertical Housing in Jakarta)". The methodology used in this research was by using campaign theory with focus on strategic communication approach. Data collection method is using purposive sampling technique subject for in-depth interview. Based on the in depth interview survey conducted on seven informants using purposive sampling technique, it can be concluded that there are different opinion about clean air campaign using window farming method among apartment residents and flat residents in the area of initial knowledge, source of knowledge, social media and its socialization intensity, and image / text dominance in campaign content. Keywords: Social Media, Window Farming, Campaign, Apartments, Flats
Relasi Popularitas Jeans dan Musik Rendy Pandita Bastari; Patra Aditia; Atria Nuraini Fadilla
JURNAL RUPA Vol 4 No 2 (2019): Open Issue
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v4i2.2311

Abstract

In the 19th century jeans were popular among the lower classes, this transmitted to the upper classes that made jeans as a commodity. The social class shift made Jeans as part of popular culture which was then consumed in Indonesia along with television shows, magazines and films. The process of data collecting and field observations was carried out at two popular shopping malls in the city of Bandung, Cihampeas Walk and Paris Van Java. These observations strengthened by sub-cultural and musical analysis and popular culture in Indonesia. The findings of this study are that music has influenced the popularity of jeans models for decades, music lovers and popular culture constitute the majority who have an ideology about a goal that forms their own aesthetics. This finding is closely related to the position of Bandung which has always been known as a trendsetter city in Indonesia.
Perancangan Visual Brand Communication Bank Sampah Induk Surabaya Lisa Indriati; Atria Nuraini Fadilla
JURNAL RUPA Vol 5 No 1 (2020): Open Issue
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v5i1.2936

Abstract

Pengelolaan sampah masih menjadi masalah besar di Indonesia. Kepedulian terhadap masalah pengelolaan sampah ini, Yayasan Bank Sampah Induk Surabaya (BSIS) hadir sebagai salah satu solusi untuk masalah pembuangan sampah sembarangan yang terjadi di Surabaya. Namun seringkali BSIS mengalami kesulitan dalam melakukan sosialisasi kepada masyarakat. Sehingga diperlukan sebuah rancangan media komunikasi yang sesuai dengan kebutuhan BSIS untuk mengomunikasikan brand mereka pada masyarakat Surabaya. Metode pengumpulan data menggunakan teknik sampel purposif untuk wawancara mendalam. Berdasarkan survei wawancara mendalam yang dilakukan pada 12 informan, data dianalisis untuk menjadi landasan strategi brand communication untuk BSIS. Pada penelitian ini dirancang program kampanye yang bernama REACT (Recreate Action) yang bertujuan untuk mengajak nasabah di area perumahan untuk lebih peduli terhadap pengelolaan sampah serta mengubah stigma masyarakat bahwa BSIS bukanlah organisasi yang berorientasi pada profit. Berdasarkan hasil penelitian, membuktikan bahwa audiens lebih tertarik dengan BSIS dengan event berkelanjutan yang dekat dengan minat audiensnya serta visual yang menarik.
Co-Authors Achmad Syarief Adya Mulya Prajana Anggar Erdhina Denisha Octavia Febry Valiansyah Ifa Safira Mustikadara Lisa Indriati Lukito, Wahyu Patra Aditia Pelangi, Fianisya Rana Ramadhan, Zidan Naufal Rendy Pandita Bastari