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All Journal Program Kreativitas Mahasiswa - Pengabdian Kepada Masyarakat Al Tijarah Akta Kimia Indonesia Buana Matematika : Jurnal Ilmiah Matematika dan Pendidikan Matematika Piwulang : Jurnal Pendidikan Bahasa Jawa Indonesian Journal of Laboratory Pesona Nusantara
Evi Wijayanti
Kimia, FMIPA, ITS Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics

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Journal : Al Tijarah

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Can Brand Switching of Consumers of The Originote Skincare Products in Sidoarjo Be Influenced by Electronic Word Of Mouth (E-WOM), Variety Seeking, and Service Quality? Wijayanti, Evi; Sari, Dewi Komala; Supardi
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i2.14274

Abstract

This study aims to determine whether the Brand Switching of The Originote Skincare Product Consumers in Sidoarjo is Influenced by Electronic Word Of Mouth (E-WOM), Variety Seeking, and Service Quality? This study uses a descriptive quantitative method, in its own population are users of The Originote skincare products with a sample of 100. The sampling technique uses a purposive sampling technique with respondents being the people of Sidoarjo at least 17 years old. The data collection technique uses a questionnaire that will be distributed through social media, and the answers are measured using a Likert scale. This study uses PLS-SEM data analysis. The results of this study prove that Electronic Word Of Mouth influences Brand Switching of The Originote Skincare consumers, Variety Seeking influences Brand Switching of The Originote Skincare consumers, and Service Quality influences Brand Switching of The Originote Skincare consumers.
Co-Authors Alfatih, Muhammad Anggita Rara Kusuma Wardani aqila, Safiq Dewi Komala Sari Fitri, Norani Setyo Hadi, Arya Dharma Ike Ariani Falentina Putri Maharani, Elfanovia Mainingsih, Ayuk Tias Nanda, Neysha Nazura, Aisya Nur Arif Ubaidillah Puspasari, Deny Putri Lestari, Putri Salfiati, Dewi Skelmi, Yelvi Subaidah Subaidah Supardi Syaf, Auliya Valentino, Erik Vivi Tri Mauliddawati Winarni Winarni