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POLA LINGKUNGAN KELUARGA PADA KEPUTUSAN MAHASISWA DALAM MEMULAI USAHA Nabilah, Fityah; Enceng Yana
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 2 (2024): EDISI SEPTEMBER
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i2.9445

Abstract

The purpose of this study is to examine and analyze the effect of family environment patterns on student entrepreneurial decision making. The cultivation of entrepreneurial interest cannot be done immediately without education and family support that can drive a person's entrepreneurial spirit.  The family environment plays an important role in shaping students' thoughts and attitudes towards entrepreneurship. Family support, attitudes, and experiences can influence a student's interest and courage in entering the business world. This literature review is based on national and international journals with ISSN or eISSN and indexed by SINTA which are searched using Publish or Perish. The results showed that families who have an entrepreneurial background and provide positive encouragement and support significantly affect the entrepreneurial decision of a student. This study concludes that the pattern of the family environment is an important factor that encourages students' interest in entrepreneurship. Keywords: family environment, student decisions, starting a business, entrepreneurship
The Development Strategies for the Culinary Industry Typical of the City of Cirebon in the Era of Disruption Malau, Alfito Martogi; Yana, Enceng; Rusdiyana, Rusdiyana
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.641

Abstract

Cirebon has various types of culinary specialties that are spread in various regions, especially in the city of Cirebon. Cirebon culinary specialties certainly have a strategic contribution to Cirebon itself. The emergence of various culinary industries, both traditional and modern, which are developing at this time, will certainly have an impact on the existence of Cirebon culinary specialties. Various efforts have been made by Cirebon MSME players so that Cirebon culinary specialties can continue to compete. The purpose of this study was to determine the creative industry business development strategy in the disruption era carried out by business actors in Cirebon. This research is a literature study research by reviewing the results of previous research on culinary industry business development strategies in Cirebon City. The results of this literature review are that in developing certain products, attractive labeling and packaging are carried out, marketing online through social networks, making testimonials in the form of videos uploaded on YouTube and marketplaces or online stores. Based on the findings of the literature review that several culinary business development strategies typical of Cirebon, namely (1) Application of the Pentahelix model, (2) Promotion and Marketing through print media, (3) Promotion and Marketing television, (4) Increasing the Competence of Business Actors, (5) Promotion and marketing conventionally, (6) Creation of Culinary Atmosphere, (7) Culinary Artibut, and (8) Serving techniques.