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All Journal Jurnal Pengabdian Masyarakat AbdiMas JURNAL PENDIDIKAN TAMBUSAI Koneksi ABDIMAS Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Dani Vardiansyah
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Innovative: Journal Of Social Science Research

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Framing Film Dokumenter Ice Cold: Murder, Coffee and Jessica Wongso Dalam Perspektif Komunikasi Pemasaran Valentine, Aurelya; Vardiansyah, Dani
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15034

Abstract

This research aims to identify framing in the documentary film Ice Cold: Murder, Coffee, and Jessica Wongso using Robert N. Entman's four stages of framing, including Issue Defining, Cause Diagnosis, Moral Judgement Making, and Treatment Suggestion. In this qualitative study, we apply Robert N. Entman's framing analysis technique. The research results show that Define Problems in this documentary focuses on the irregularities and injustices in this case. Diagnose Causes appears in narratives that describe irregularities in evidence and legal procedures that give rise to public confusion and doubt. Make Moral Judgment is visible when this documentary tends to be pro Jessica by highlighting the weaknesses in the court process, Treatment Recommendation Otto Hasibuan succeeded in changing the public's view of Jessica Wongso by proving that there was no cyanide in the evidence and including suggestions regarding increasing transparency and legal procedures in handling major cases like this. This research also explores how storytelling in the documentary plays a role in attracting the audience's attention in the context of marketing communications. The use of strong narrative, characterization and emotional elements helps increase audience engagement and strengthen the appeal of this film, especially in an effort to increase audience interest and engagement with the story being told.
Co-Authors Aritonang, Sovian Arrafii, Muhammad Delliana, Santi Fajarina Fajarina, Fajarina Felicia Hanny Grasella Felicia Halomoan Harahap Lyssa Pratamy Laendra Prakoso, Jatayu Hadi Ramli, Muh. Ruslan Salsabilah, Adinda Sartika Sartika Setyowayi, Wanda Sudrajat, Dimas Ilyasa Susanti Susanti Tania, Maria Cindy Taufiq Shobri Valentine, Aurelya