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All Journal Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science

Yaktiworo Indriani

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Author-ID : 451829

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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PERILAKU KONSUMEN DALAM PEMBELIAN SAYURAN DI PASAR TRADISIONAL KOTA METRO Inggitina Sasmaya; Yaktiworo Indriani; Dame Trully Gultom
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 7, No 3 (2019)
Publisher : Lampung University

The purpose of this study is to determine the consumer characteristics, consumer attitudes, the stages of decision making, and factors that influence vegetable buying at traditional market in Metro City. This study used a survey method. The research sample of 60 people was selected through accidental sampling. The research data were analyzed by quantitative descriptive, Multi-Attribute Fishbein, and Seemingly Unrelated Regression Analysis. The results showed that most of the consumers were Javanese aged 25-35 years old with the marital status of consumers who were wives whose household members were 3-4 people. Vegetable consumers were mostly housewives who graduated from high school and had income of below IDR3,000,000/month. The highest consumer attitude towards vegetables was given to spinach. The appetites for each type of vegetable influenced the amount they bought. In addition, the purchase of eggplant was influenced by its price, spinach, cassava leaves and eggs prices, and appetite towards spinach; of long beans was influenced by its price and tempeh price, number of household members, and appetite for spinach; of spinach was influenced by its price, long beans and tempeh prices, and household income; of water spinach was influenced by appetite for spinach; while of cassava leaves was influenced by its price and tempeh price, household income, and number of household members.Key words: appetite, attitude, buying, consumer behavior, vegetables.

POLA MAKAN DAN TINGKAT KECUKUPAN GIZI BALITA PADA KELUARGA PETANI JAGUNG Veronica Lia Andriani; Yaktiworo Indriani; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 4 (2015)
Publisher : Lampung University

This study aims to determine the corn farm income, food pattern and the Nutritional adequacy level (NAL) of under five year’s old children (balita) from The Corn Farmers’ Families. The study usedsurvey method by involvingall 58 balita in Pematang Baru Village of Palas Subdistrict of South Lampung Regency. This research location was chosen for it has the largest corn producing areas. The data was analyzed descriptively and statistically by multiple linear regression quantitavely by calculating R/C ratio and NAL. The study results showed that corn farming was profitable for its total R/C value was greater than 1 and R/C of cash cost was1.49. Food Pattern of the balita indicated by the frequency of consumption per week of rice 16.17 times, packaging milk 2.36 times, spinach 1.30 times, banana 1.21 times, and tea 2,34 times. The average NAL of was as follows:energy 59.31%, protein 88.86%, fat 35.97, carbohydrate 73.14%, calcium 29.54%, phosphorus 58.54%, Fe 71.63 percent, vitamin A 69.93%, and vitamin C 52.61%. The NAL of energy, fat, calcium, phosphorus, vitamin A and vitamin C fell into the category of severe deficit since they’re less than 70 percent. Key words: balita, food pattern, NAL

KEBERLANJUTAN USAHATANI MANGGIS PROGRAM SERTIFIKAT PRIMA DI KECAMATAN KOTA AGUNG KABUPATEN TANGGAMUS Biha Melati Sari; Bustanul Arifin; Yaktiworo Indriani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 6, No 3 (2018)
Publisher : Lampung University

This research aims to analyze the performance of mangosteen farming and certification benefits of sustainable mangosteen farming development in terms of economic, social, and environmental aspects. The location of the research is decided purposely in Terdana, Kota Agung, Tanggamus District. The samples of this research are 54 farmers whose products have been certified by prima. The performance of mangosteen farming is assessed by R / C ratio. The results showed that the performance of mangosteen farming in terms of R / C ratio per-ha was 6.91; it meant that each cash cost incurred by farmers of Rp1.00 then the farmers would receive revenue of Rp6.91 (could provide benefits on economical aspects). Prima Certification Program of mangosteen farming in Terdana, Kota Agung, Tanggamus district was quite sustainable in economic, social, and environmental aspects, in which sustainability index were 67.90; 71.02 and 72.82Key words: farm income , mangosteen, prima certification, sustainability

PENGAMBILAN KEPUTUSAN RUMAH TANGGA DALAM MENGONSUMSI KECAP MANIS DI KOTA BANDAR LAMPUNG Vemy Ratna Dewi; Yaktiworo Indriani; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 1, No 3 (2013)
Publisher : Lampung University

This research aims to analyze the preferred attributes, purchasing patterns, and factors that influenced soybean sauce demand of household consumer in Bandar Lampung City. This research employed survey method using qualitative and quantitative analyses. The location was determined by stage groups. The total samples were 75 housewives who were drawn randomly and served as respondents. The preferred attributes of soy sauce by households was analyzed by conjoint analysis; purchase patterns of soybean sauce was analyzed by identifying and tabulating data; and the influencing factors of soybean sauce demand were analyzed by Cobb Douglas function. The research results showed that the attributes most respondents considered when buying soybean sauce were color, taste, size, and package; namely brownish black color, not too sweet taste, less than 200 ml volume and plastic sachet/refill package. Most households chose ‘Bango’, ‘ABC’, and ‘Sedaap’ soybean sauce brand because of their good taste, cheap price, consumer’s habit, and the only brand available at their nearby smallstores, regardless of the nutrients contained in the soybean sauce. The housewives usually purchase it in nearby smallstores, market, and supermarket. They bought it twice, more than twice, or once per month. Respondents consumed it for seasoning and for eating it with rice, with the purchase of as much as 400-700 ml, 100-400 ml, or 700-1000 ml/month. The factors that influenced soybean sauce demand together were the price, granulated sugar price, brown sugar price, respondent’s education level, the number of household members, brand, and neighborhood. Keywords: household decision making, purchase patterns, soybean sauce

SIKAP DAN KEPUASAN KONSUMEN TERHADAP KONSUMSI MAKANAN PECEL LELE DI KOTA BANDAR LAMPUNG Deni Yuda Pratama; Yaktiworo Indriani; Teguh Endaryanto
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 5, No 2 (2017)
Publisher : Lampung University

This study aimed to investigate the consumers’ characteristics, attitudes and satisfaction toward the attributes of “pecel lele” and the level of consumer’s satisfaction on the restaurant services. This research was conducted at two restaurants, namely MP Asli Hang Dihi and Ibu Safe'i, in Bandar Lampung City. The data was collected in January-March 2016 by a survey method and involving 60 respondents. The data of consumers’ attitudes was analyzed by Fishbein Multiatribute, whereas the level of consumers’ satisfaction was calculated by Customer Satisfaction Index (CSI). The result showed that consumers of both restaurants were 17-21 years old, most ot them were students of Bachelor (S1) and had monthly income or allowance from their parents ranging from Rp300,000 to Rp700,000 (at MP Asli Hang Dihi) and from Rp800,000 to Rp1,500,000 (at Ibu Safe'i). The score of consumers’ attitudes toward”pecel lele” at Ibu Safe'i was 40.9, while at MP Hang Dihi was 37.9. The level of consumer satisfaction index toward the restaurant services of Ibu Safe'i was 71.52 percent and of MP Hang Dihi was 70.50 percent. The highest score of among all attitudes and services were given to the taste. Key words: attitudes, consumer, pecel lele, satisfaction, taste

PENGAMBILAN KEPUTUSAN RUMAH TANGGA DALAM MEMBELI SAUS SAMBAL BOTOL DI BANDAR LAMPUNG Sastra Delila; Yaktiworo Indriani; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 1 (2015)
Publisher : Lampung University

The objective of this research were to know the effect of bottled chilli sauche atributes to decision making of buying bottled chili sauce and the influencing buying factors on bottled chilli sauce in Bandar Lampung. This research employed qualitative and quantitative survey method. The location was determined by using stage groups method. The total samples of 81 household whose housewives served as respondents were chosen by simple random sampling from the groups. This research data was collected in April - May 2014. The data was analyzed by conjoint and multiple linear regression analysis. The result of conjoint analysis showed that the most preferred attributes of bottled chili sauce were spicy, reddish orange color, bigger than 250 ml and packaging in glass bottle. Most of the respondents choose ABC and Indofood brands as their bottled chili sauce because of the quality, hot taste and good price. The factors that significantly influenced the buying of bottled chili sauce were the price, wife’s education, household income, the dummy variables of brand and advertisement. Key words: bottled chili sauce, conjoint, decision making

Co-Authors Biha Melati Sari BUSTANUL ARIFIN Dame Trully Gultom Deni Yuda Pratama Inggitina Sasmaya Rabiatul Adawiyah Sastra Delila Suriaty Situmorang Teguh Endaryanto Vemy Ratna Dewi Veronica Lia Andriani

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