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All Journal J@TI (TEKNIK INDUSTRI) SPEKTRUM INDUSTRI TEKMAPRO Journal of Industrial Engineering and Management Jurnal Teknologi Informasi dan Ilmu Komputer PROSIDING SEMINAR NASIONAL CENDEKIAWAN Jurnal Manajemen Pendidikan (JMP) PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Journal of Research and Technology MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Teknologi dan Manajemen Industri Industri Inovatif : Jurnal Teknik Industri Jurnal Pemberdayaan Masyarakat Abdimas Singkerru Jurnal Abdimas ADPI Sains dan Teknologi Indonesian Journal of Innovation Studies Jurnal Pengabdian Masyarakat Akademisi PELS (Procedia of Engineering and Life Science) Procedia of Social Sciences and Humanities
Wiwik Sumarmi
Universitas Muhammadiyah Sidoarjo
Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Research and Technology

 1 
Menentukan Variabel Desain Iklan Menggunakan Voice of Customer ribangun bamban Jakaria; Wiwik Sumarmi; Iswanto
Journal of Research and Technology Vol. 8 No. 1 (2022): JRT Volume 8 No 1 Juni 2022
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The corporate world is undergoing a very rapid rate of change. It's no wonder that manufacturers are competing to sell their products quickly in the market. Advertising is a medium that is used as a means to distribute information to the public, related to the product you want to be known, one of which is advertising that is used on television. By paying attention to this, when designing an advertisement, the thing that must be considered is the attributes attached to the advertisement, in order to provide interest to consumers or potential consumers. The purpose of this study was to determine the dominant product attributes on consumer interest in making decisions to continue viewing service advertisements on advertising impressions in digital media. The final result to be achieved is that the product design of advertisements is made able to improve product performance, provide convenience for business actors in determining ergonomic designs on digital media and optimize the performance of marketing tools in introducing products so that product designers are able to provide guarantees for the design of advertisements displayed. Become the preferred ad. This study uses customer voice analysis in the Quality Function Deployment (QFD) method by testing some initial attributes which show the results that some attributes have a significant influence on the design of advertising products.  
Menentukan Variabel Desain Iklan Menggunakan Voice of Customer Jakaria, ribangun bamban; Wiwik Sumarmi; Iswanto
Journal of Research and Technology Vol. 8 No. 1 (2022): JRT Volume 8 No 1 Juni 2022
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v8i1.579

Abstract

The corporate world is undergoing a very rapid rate of change. It's no wonder that manufacturers are competing to sell their products quickly in the market. Advertising is a medium that is used as a means to distribute information to the public, related to the product you want to be known, one of which is advertising that is used on television. By paying attention to this, when designing an advertisement, the thing that must be considered is the attributes attached to the advertisement, in order to provide interest to consumers or potential consumers. The purpose of this study was to determine the dominant product attributes on consumer interest in making decisions to continue viewing service advertisements on advertising impressions in digital media. The final result to be achieved is that the product design of advertisements is made able to improve product performance, provide convenience for business actors in determining ergonomic designs on digital media and optimize the performance of marketing tools in introducing products so that product designers are able to provide guarantees for the design of advertisements displayed. Become the preferred ad. This study uses customer voice analysis in the Quality Function Deployment (QFD) method by testing some initial attributes which show the results that some attributes have a significant influence on the design of advertising products.  
Co-Authors A. Miftakhurrahmat A.A. Ketut Agung Cahyawan W Amelia K, Paramitha Ardhi Satrio Herlambang Arief Wisaksono Boy Isma Putra Fuad Hamzah Galih Candra Firmansyah Gani, Sulaiman Hamzah Setiawan Hana Catur Wahyuni Henry Vian Ivanda Ida Agustini S Ida Agustini Saidi iswanto Iswanto Iswanto Lukman Hudi Mochammad Rizal Ngasbun Egar Nurkolis Nurkolis, Nurkolis Nurwijayanti Paramitha Amelia Kusumawardani paramitha amelia Kusumawardani3 Prantasi Harmi Tjahjanti Ribangun Bamban Jakaria Ribangun Bambang Setiawan, Hamzah Syafrilla Dinda Wardana, Acmad Bayu Yulian Findawati Yunianita Rahmawati Yunianita Rahmawati, Yunianita