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All Journal Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MANAJEMEN Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Transportasi Multimoda Journal of Social And Economics Research IIJSE journal of social and economic research
Harimukti Wandebori
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Journal : syntax literate jurnal ilmiah indonesia

 1 
Laundry Business Strategy to Increase Revenue (Case: Sosor Laundry) Lydia Indriana Cristianty; Harimukti Wandebori
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i3.55734

Abstract

The laundry service sector in East Jakarta, especially in the Condet region, has undergone substantial expansion owing to the rising demand for convenient, high-quality laundry services among busy professionals, families, and students. Sosor Laundry, founded in 2019, has developed into a distinguished laundry service with five locations in East Jakarta. Recent challenges, including heightened competition, increasing operational expenses, and stagnating income, have underscored the necessity for a comprehensive strategy to secure sustained development and profitability. This study seeks to formulate a growth strategy for Sosor Laundry through an analysis of its internal and external analysis. The study employs Porter's Five Forces, and an extensive Value Chain Analysis to ascertain Sosor Laundry's principal strengths, weaknesses, opportunities, and threats. The study analyzes market analysis, competition analysis, and market trends to develop an effective strategy plan. The results indicate that Sosor Laundry's competitive edge is derived from its superior service quality, specialized care for delicate fabrics and carpets, and complimentary pickup and delivery services. The report offers essential ways to enhance market position, including service innovation, operational efficiency, targeted marketing efforts, and geographic expansion. A phased implementation strategy is outlined, anticipating a revenue gain of 30-40% within the forthcoming year. This study suggests that Sosor Laundry can mitigate competitive pressures and attain long-term growth and profitability in the highly competitive laundry sector of East Jakarta by enhancing service differentiation, forming strategic partnerships, and implementing sustainable practices.
Marketing Strategy to Increase Brand Awareness (Case Study: Vego) Handayani Wijaya; Harimukti Wandebori
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i3.55738

Abstract

The rising popularity of vegetarianism and plant-based diets in Indonesia gives a unique opportunity for VEGO to enter a growing market. However, the brand meets obstacles such as low brand awareness and uneven sales, which limit its market reach and growth potential. The research being conducted analyzes techniques for increasing VEGO's brand awareness and competitiveness in the vegetarian food industry. The research adopts a mixed-methods approach, combining quantitative survey data from 206 respondents with qualitative insights from in-depth interviews. Cluster research revealed five customer groups with unique preferences, leading VEGO to choose Cluster 3: Sustainability Advocates as their major target market. Respondents in this cluster prioritize eco-friendly packaging, natural ingredients, and cost, which aligns with VEGO's basic principles and product offerings. The study uses marketing methods such as the STP framework, PESTEL analysis, and Porter's Five Forces model to examine market dynamics and create a customized marketing strategy. Key findings highlight the necessity of using digital platforms such as Instagram and TikTok for promotions, engaging with eco-conscious influencers, and implementing modern technology to improve product quality and shelf life. The proposed marketing strategy aims to strengthen VEGO's unique positioning as a sustainable, health-conscious, mushroom-based product brand. By addressing consumer requirements and aligning its strategy with developing market trends, VEGO expects to increase brand awareness, encourage customer loyalty, and achieve long-term success in the competitive vegetarian food market.
Strategic Marketing Approaches to Enhance The Adoption of Toyota Battery Electric Vehicles in Indonesia, Tunas Toyota Cawang Amalya Khalisha Nur El Islami; Harimukti Wandebori
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i3.55741

Abstract

This research examines strategic marketing methods to enhance the adoption of Toyota Battery Electric Vehicles (BEVs) in Indonesia, concentrating on Tunas Toyota Cawang from 2022 to 2024. Despite the swift expansion of the Indonesian electric vehicle (EV) market, Toyota's battery electric vehicle (BEV) sales have been subpar, impeded by consumer misconceptions, insufficient charging infrastructure, formidable competition from economical Chinese brands, and a prevailing inclination towards hybrid vehicles. These challenges highlight the necessity for customized marketing methods to enhance Toyota's BEV footprint. The study used a mixed-methods approach, integrating quantitative data from consumer surveys and sales records with qualitative insights derived from interviews with stakeholders, customers, and competitors. This analysis investigates Toyota's segmentation, targeting, and positioning (STP) in East Jakarta, evaluates internal and external influences on BEV adoption, and delineates principal market constraints and possibilities. Findings indicate that insufficient understanding, range anxiety, and elevated initial prices hinder consumer adoption, notwithstanding governmental incentives and growing interest in sustainable transportation. Actionable recommendations are offered to boost awareness, improve customer engagement, and capitalize on market opportunities based on the findings. These encompass educational initiatives, partnerships with influencers, strategic pricing, and the enhancement of charging infrastructure. Toyota should distinguish its BEVs by highlighting reliability, sustainability, and cutting-edge technology. By tackling these obstacles with specific techniques, Toyota can enhance BEV adoption and fortify its competitive stance in Indonesia’s expanding EV market.
Co-Authors Adzkia Salsabilla Widodo Akhmad Rizal Arifudin Amalya Khalisha Nur El Islami Anzy Indrashanty Ayu, Krisan Belgiawan, Prawira Fajarindra Dedy Cahyadi Edmund Ophie Elviana R. Simbolon Fatma Nur Rosana Handayani Wijaya Hasriwan Putra Herawati Herawati Herma Juniati Husnia Nur Annisa Ikhrami Nur Jannah Irawati Andriani Liane Okdinawati Listantari Listantari Lydia Indriana Cristianty Maria Magdalena Marlia Herwening MUHAMAD RIZKI Oktofa yudha Sudrajad Redisa Celica Reslyana Dwitasari Rita Pasaribu Rizka Amalia Salsabila, Unik Hanifah Subiakto Soekarno Suci Susanti Sugiyanto Sugiyanto Sushandoyo, Dedy Umiyatun hayati Triastuti Win Akustia Yessi Gusleni yuveline aurora