Article Per Year (5 Year)
p-Index From 2021 - 2026
1.975
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MANAJEMEN Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Transportasi Multimoda Journal of Social And Economics Research IIJSE journal of social and economic research
Harimukti Wandebori
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Transportation Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ENHANCING MARKETING STRATEGY IN SURVEY SERVICES: A CASE STUDY OF MULTI-LINE BUSINESS SECTOR Redisa Celica; Harimukti Wandebori
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2450

Abstract

This abstract explores the critical need for enhancing marketing strategies within survey services, particularly focusing on the multi-line business sector, which encompasses a diverse range of industries offering different products and services. In an increasingly competitive environment, effective marketing is essential for survey service providers to distinguish themselves and capture the attention of potential clients. The study involves a comprehensive analysis of existing marketing frameworks and their efficacy, using a mixed-methods approach that combines qualitative interviews with industry experts and quantitative surveys of business clients. By identifying key trends, challenges, and opportunities in the multi-line sector, the research aims to propose innovative marketing strategies that address the unique requirements of these businesses. Additionally, the findings will delve into the role of digital marketing, social media engagement, and customer relationship management in enhancing service delivery and building brand loyalty. The outcome of this research is intended to offer practical recommendations that survey service companies can implement to improve their visibility, increase their client base, and ultimately enhance service quality. The implications of this study underscore the necessity for adaptive and customer-centric marketing strategies that can effectively respond to the dynamic needs of the multi-line business sector, ensuring sustained growth and competitive advantage.
Co-Authors Adzkia Salsabilla Widodo Akhmad Rizal Arifudin Amalya Khalisha Nur El Islami Anzy Indrashanty Ayu, Krisan Belgiawan, Prawira Fajarindra Dedy Cahyadi Dedy Sushandoyo Edmund Ophie Elviana R. Simbolon Fatma Nur Rosana Handayani Wijaya Hasriwan Putra Herawati Herawati Herma Juniati Husnia Nur Annisa Ikhrami Nur Jannah Irawati Andriani Liane Okdinawati Listantari Listantari Lydia Indriana Cristianty Maria Magdalena Marlia Herwening MUHAMAD RIZKI Oktofa yudha Sudrajad Redisa Celica Reslyana Dwitasari Rita Pasaribu Rizka Amalia Salsabila, Unik Hanifah Subiakto Soekarno Suci Susanti Sugiyanto Sugiyanto Umiyatun hayati Triastuti Win Akustia Yessi Gusleni yuveline aurora