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Business Plan on Al-Qudsi Day Care Qudsi, Diana Kholifatul; Herliana, Sri
Journal of Business and Management Vol 4, No 1 (2015)
Publisher : Journal of Business and Management

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Abstract - Daycare is a child social service that provides services to children aged 6 months to 5 years old before the form, treatment, care, nutrition, social guidance, counseling mental, spiritual, educational stimulation, and games. Currently Daycare is one alternative to parents who have busy outside the home in actualizing science and its role in the community. Therefore the aim of this paper the author makes is what potential and challenges in doing business Daycare.The method used by the authors in this study is the use literature and case study of Al-Qudsi Daycare is located at Jl. Saturnus Utara No. 55, Bandung, 40295. Al-Qudsi Daycare is a start-up business that is made by the author as student of entrepreneur tracks program at School of Business and Management ITB.From the results of this paper the authors find that the potential of Al-Qudsi Daycare is about effort of marketing with big respond and financial condition that prospective. The challenges of Al-Qudsi Daycare are so many competitors and claim of desire from consumers increase. Recommendation from author is Al-Qudsi Daycare must develop of strategy marketing and financial marketing and provide the technology for facilities so that secure and pleasant.Keywords: Daycare, net present value, rate of return, payback period, plans and marketing strategies, opportunities, and challenges.

Evaluating the Effectiveness of Business plan Approach for First Time Entrepreneurs Case Study: IBE SBM ITB Khoironi, Arizal; Herliana, Sri
Journal of Business and Management Vol 4, No 3 (2015)
Publisher : Journal of Business and Management

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Abstract-This research is a preliminary research into finding out the best approach for first time entrepreneur to start their business. The main objective of this research is to evaluate the effectiveness of business plan approach for first time entrepreneur to reach a desire product/market fit by evaluating the outcome of IBE program. It is important to know if the approach that used in the IBE program can generate product market fit so it can be produce a good business plan and worthy funded. According to result of this research revealed that the approach used in the IBE programs have not been effective to find a product market fit for their business. The result of program evaluation with using CIPP Evaluation Model proves that still a lack of understanding of the market, resulting in strategy and business plan being developed inaccurate and many changes when execution. And at the end of the IBE program, it turns out they are also still not get the products that fit the market, resulting in most of them do not continue the business. So, it necessary to a renewed focus on IBE programs that better understanding of the market, so it can produce more effective business plan that will make it easier to execution and future business progression.Â Keywords: Business plan approach, product market fit, program evaluation

Asymmetric Effect of Macroeconomic Variables on Rice Prices Herliana, Sri
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 6, No 3 (2023): OCTOBER EDITION INTERNATIONAL JOURNAL OF ACCOUNTING FINANCE IN ASIA PASIFIC
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v6i3.2629

Rice price movements are basically influenced by movements in macroeconomic variables. This paper analyzes whether there is an asymmetric effect of macroeconomic variables on rice prices in Thailand as the largest rice exporter in ASEAN. In analyzing the asymmetric effects of macroeconomic variables (inflation and exchange rates) on rice prices in ASEAN countries, data on rice prices, exchange rates and inflation are used. This study focused on Thailand, one of the ASEAN exporting countries. The type of data used is monthly time series data with a time span of quarterly data from 2015Q1 to 2019Q1. The estimation evaluation results indicate that using a nonlinear model to examine the effect of inflation and the exchange rate on rice prices is preferable to using a linear model. The Wald's test estimation results in the short term show that for the NARDL model with asymmetric effects in the long and short term, Thailand has only a significant inflation variable while the Exchange Rate is not significant. Long-term Wald test estimation results show that the NARDL model in Thailand is not significant in all models.

Analysing Influence of Product Attributes And Customer Characteristics Towards Customer’s Purchase Intention on Edible Cutlery Ibrahim, Samy Octavio; Herliana, Sri
Journal Integration of Management Studies Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i1.134

Plastic waste has become a significant threat and problem to the world, causing many environmental and ecosystem issues. Plastic pollution causes a disturbance towards habitats and interferes with natural processes, reducing the environment's ability to adapt to climate change. Indonesia consumes more than 93 million plastic straws every day, making the country the fourth largest plastic straw-consuming country in the world. Many actions have been taken to solve this problem, one of them being the introduction of edible cutleries, including edible straws. Although the market value for edible straws shows a great opportunity, predicted to reach USD 446.96 in the year 2029, a growth of 113% from 2020, several edible cutlery provider businesses have not been receiving the expected response from the market. Departing from this problem, this research was conducted to identify factors influencing a customer's purchase intention on edible cutlery products. Seventy-eight respondents who have ever consumed any edible cutlery product residing in DKI Jakarta or Kota Bandung were involved in this study. The data was gathered using an online survey in the form of a questionnaire, using Bahasa Indonesia as the survey language. The data was then analyzed by implementing multiple linear analysis methods. The result of the study indicates that psychological factors significantly and positively affect a customer's purchase intention on edible cutleries. On the other hand, product quality, product features, product style and design, cultural factors, social factors, and personal factors do not significantly affect the purchase intention of edible cutlery products of a customer. Moreover, each independent variable for this research simultaneously affects a customer's dependent variable on edible cutlery products.

Asymmetric Effect of Macroeconomic Variables on Rice Prices Herliana, Sri
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v6i3.2629

Rice price movements are basically influenced by movements in macroeconomic variables. This paper analyzes whether there is an asymmetric effect of macroeconomic variables on rice prices in Thailand as the largest rice exporter in ASEAN. In analyzing the asymmetric effects of macroeconomic variables (inflation and exchange rates) on rice prices in ASEAN countries, data on rice prices, exchange rates and inflation are used. This study focused on Thailand, one of the ASEAN exporting countries. The type of data used is monthly time series data with a time span of quarterly data from 2015Q1 to 2019Q1. The estimation evaluation results indicate that using a nonlinear model to examine the effect of inflation and the exchange rate on rice prices is preferable to using a linear model. The Wald's test estimation results in the short term show that for the NARDL model with asymmetric effects in the long and short term, Thailand has only a significant inflation variable while the Exchange Rate is not significant. Long- term Wald test estimation results show that the NARDL model in Thailand is not significant in all models.

Supply and Demand of Rice in Indonesia: A Critical Review Herliana, Sri; Ratnaningtyas, Sudrajati; Aina, Qorri; Zuraida, Umi; Sutardi, Acip; Qorina, Syifaya
Journal of The Community Development in Asia Vol 8, No 1 (2025): January 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i1.3665

The demand and supply of rice as a staple food is a crucial factor in the food supply chain and food security in Indonesia. Indonesia still faces a deficit in domestic rice supply, which leads the government to adopt import policies to fill this shortage. Therefore, there is a need to understand the dynamics of rice supply and demand, as the interaction between the two is complex, to address food security concerns. This research aims to critically assess the dynamics of rice supply and demand in Indonesia, highlighting the key challenges and opportunities to improve food security. Using a critical review methodology, the study analyzes and critiques recent linear studies, literature, government policies, and statistical data to highlight their strengths, weaknesses, and challenges, providing a comprehensive understanding of the rice production supply and demand. The conclusion of this research is that a holistic approach is needed to achieve food security. The findings suggest that Indonesia must implement a comprehensive approach, incorporating environmental, political, and socioeconomic factors in food security. Future research should explore the role of climate resilience and global trade dynamics in shaping Indonesia’s rice sector. This comprehensive perspective can help decision-makers create a more sustainable food system

Comparison Between Food Security in Indonesia and Thailand: Rice Export and Import Herliana, Sri; Ratnaningtyas, Sudrajati; Aina, Qorri; Zuraida, Umi; Sutardi, Acip; Qorina, Syifaya
Journal of The Community Development in Asia Vol 8, No 1 (2025): January 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i1.3666

This paper examines the food security of Indonesia and Thailand, focusing on rice production, consumption, population, exports, and imports. Despite rice being a staple food in both countries, Thailand has achieved a surplus in rice production and serves as a major exporter, while Indonesia faces challenges in meeting its rice demand due to high population growth and inefficient production systems. Thailand’s success is attributed to its advanced agricultural infrastructure, strict quality control, and robust government support. Conversely, Indonesia, although having a larger arable land area, struggles with inefficient farming practices and high rice consumption, leading to a reliance on rice imports, primarily from Thailand. This study uses a comparative analytic design, relying on secondary data from government reports, academic journals, and trade databases. The findings suggest that Indonesia can improve its food security and move toward self-sufficiency by adopting Thailand’s practices, including modernization of farming techniques, policy support, and infrastructure development. The paper emphasizes the need for strategic investments in agricultural modernization and policy adaptation to bridge the production-consumption gap in Indonesia

Strategi Pengembangan Promosi untuk Produk Buatan Pengrajin Lokal Rahmadanti, Adisya Resti; Herliana, Sri
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.321

Mode telah menjadi salah satu hal utama yang memiliki makna pribadi saat memilih untuk membeli produk fashion. Hal ini juga berlaku untuk produk sepatu. Selain menjadi kebutuhan dasar manusia, sepatu juga erat kaitannya dengan tuntutan mode untuk penampilan yang ideal utamanya bagi wanita. Berbagai preferensi wanita sebagai konsumen dalam memilih model sepatu bergantung dari beberapa faktor. Salah satunya yaitu terkait cara sebuah brand dalam mempromosikan tampilan dan desain produk melalui social media. Banyak konsumen yang juga mencari inovasi sepatu baru dengan model feminin untuk pemakaian sehari-hari mereka. Pada penelitian ini dipilih sebuah brand sepatu dengan merek Privet sebagai representative perusahaan fesyen yang khusus bergerak di bidang sepatu wanita dengan mode feminim, yang sesuai dengan topik permasalahan penelitian. Privet bekerja sama dengan pengrajin lokal untuk memproduksi sepatu dengan model dan kualitas yang setara dengan sepatu bermerek atau impor. Untuk mendukung dan terlibat aktif dalam gerakan #LocalPride, dilakukan penelitian terkait strategi promosi konten social media Privet guna meningkatkan minat beli konsumen wanita terhadap produk sepatu buatan pengrajin lokal. Dalam penelitian ini, digunakan pendekatan analisa kompetitor menggunakan Porter’s Five Forces untuk merumuskan strategi promosi menggunakan pendekatan Promotion Mix. Dari hasil pengolahan data yang dilakukan, ditemukan bahwa strategi peningkatan promosi dilakukan dengan fokus menggunakan iklan atau ads melalui social media Instagram. Setelah dilakukan uji coba, dapat disimpulkan bahwa penggunaan ads menjadi salah satu strategi yang cukup relevan karena dapat menghasilkan jumlah views sampai 98% dari total sebaran iklan ke user Instagram yang telah disesusaikan. Kedepannya, diharapkan agar uji coba penggunaan ads maupun bentuk promosi lain mampu diterapkan untuk mendapatkan hasil yang lebih maksimal dalam persebaran di pasar online.

Spatial Effects on Rice Exports in ASEAN Countries Sri Herliana; Dedi Budiman Hakim; Tanti Novianti; Yusman Syaukat
HABITAT Vol. 34 No. 1 (2023): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.1.7

Rice trade was also influenced by the proximity factor between regions. This study analyzed the influence of spatial effects on rice exports in ASEAN countries. The analytical method used in this study is a quantitative method and Spatial panel data regression was used in analyzing spatial effects using panel data regression analysis. The data used was panel data with a time series from 2005 to 2019 and between individuals covering 10 ASEAN member countries, namely the Philippines, Indonesia, Malaysia, Singapore, Thailand, Brunei Darussalam, Vietnam, Cambodia, Laos, and Myanmar. Data processing was assisted by using the R Studio application. Based on the regression analysis of spatial panel data to see the spatial effect on intra-ASEAN rice exports, it can be concluded that there was a spatial effect on intra-ASEAN rice exports. In addition, the results of this study also show that there was a relatively weak spatial agglomeration in rice exports in the ASEAN region.

Strategi Pengembangan Promosi untuk Produk Buatan Pengrajin Lokal Rahmadanti, Adisya Resti; Herliana, Sri
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.321

Mode telah menjadi salah satu hal utama yang memiliki makna pribadi saat memilih untuk membeli produk fashion. Hal ini juga berlaku untuk produk sepatu. Selain menjadi kebutuhan dasar manusia, sepatu juga erat kaitannya dengan tuntutan mode untuk penampilan yang ideal utamanya bagi wanita. Berbagai preferensi wanita sebagai konsumen dalam memilih model sepatu bergantung dari beberapa faktor. Salah satunya yaitu terkait cara sebuah brand dalam mempromosikan tampilan dan desain produk melalui social media. Banyak konsumen yang juga mencari inovasi sepatu baru dengan model feminin untuk pemakaian sehari-hari mereka. Pada penelitian ini dipilih sebuah brand sepatu dengan merek Privet sebagai representative perusahaan fesyen yang khusus bergerak di bidang sepatu wanita dengan mode feminim, yang sesuai dengan topik permasalahan penelitian. Privet bekerja sama dengan pengrajin lokal untuk memproduksi sepatu dengan model dan kualitas yang setara dengan sepatu bermerek atau impor. Untuk mendukung dan terlibat aktif dalam gerakan #LocalPride, dilakukan penelitian terkait strategi promosi konten social media Privet guna meningkatkan minat beli konsumen wanita terhadap produk sepatu buatan pengrajin lokal. Dalam penelitian ini, digunakan pendekatan analisa kompetitor menggunakan Porter’s Five Forces untuk merumuskan strategi promosi menggunakan pendekatan Promotion Mix. Dari hasil pengolahan data yang dilakukan, ditemukan bahwa strategi peningkatan promosi dilakukan dengan fokus menggunakan iklan atau ads melalui social media Instagram. Setelah dilakukan uji coba, dapat disimpulkan bahwa penggunaan ads menjadi salah satu strategi yang cukup relevan karena dapat menghasilkan jumlah views sampai 98% dari total sebaran iklan ke user Instagram yang telah disesusaikan. Kedepannya, diharapkan agar uji coba penggunaan ads maupun bentuk promosi lain mampu diterapkan untuk mendapatkan hasil yang lebih maksimal dalam persebaran di pasar online.

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