Conference Proceedings International Conference on Education Innovation and Social Science
2023: Proceedings International Conference on Education Innovation and Social Science

Prioritizing Consumer-Driven Features for Development: A Case Study of Teman Survei

Mutiara, Imelda (Unknown)
Herliana, Sri (Unknown)



Article Info

Publish Date
13 Oct 2023

Abstract

The research project aimed to identify the features most needed by customers of Teman Survei, an Indonesian startup in the property industry. The study employed a qualitative research approach to address which Teman Survei’s features are most needed by customers. Through thorough analysis and evaluation, the research findings revealed that the survey services were highly preferred by customers. This feature offered an immersive experience and allowed for comprehensive property condition evaluation without physical visits. The implications of the study highlighted the importance of aligning Teman Survei's services with customer expectations, enabling the company to optimize resources and avoid potential losses. By prioritizing the development of desired features based on customer needs, Teman Survei can enhance product-market fit, efficiency, and effectiveness. This research contributes to the advancement of the property industry in Indonesia and provides valuable insights for Teman Survei's business development.

Copyrights © 2023






Journal Info

Abbrev

iceiss

Publisher

Subject

Education Social Sciences

Description

International Conference on Education Innovation and Social Science (ICEISS) is organized by the Accounting Education Study Program, Faculty of Education, Universitas Muhammadiyah Surakarta, Indonesia. The aim of the conference is to provide a platform for the researchers, education practitioners, ...