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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Prosiding Semhavok Jurnal Ilmu Teknik dan Komputer MEANS (Media Informasi Analisa dan Sistem) Jurnal Nasional Ilmu Komputer Journal Computer Science and Informatic Systems : J-Cosys Jurnal Informatika dan Komputer (JIK) Jurnal Pengabdian Masyarakat Nasional Jurnal Sistem Informasi Komputer dan Teknologi Informasi
Salamudin Salamudin
Home Credit, Graha Paramita
Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Biaya Promosi Terhadap Peningkatan Jumlah Peserta Asuransi: Studi Di AJB Bumiputera 1912 Divisi Syariah Salamudin, Salamudin
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol. 6 No. 1 (2014)
Publisher : UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v6i1.1372

Abstract

The Influence of Promotion Cost to The Increasing of Number Participants: Study at AJB Bumiputera 1912 Shariah Division. The purpose of this study is to analyze the effect of promotion costs to increase in the number of insurance participants. The analysis technique used is linear regression. The results indicate that there are significant show promotion costs to increase in the number of participants who use the benefits of insurance products Iqro Partner ‘of AJB Bumiputera 1912 Division Sharia. In promotional activities the Joint Life Insurance Company (AJB) Bumiputera 1912 Sharia to attract people is through media advertising and sales activities of the agent, of all existing forms of promotion Joint Life Insurance Company (AJB) prefers Sharia Bumiputera 1912 even most promotional activities performed by private sale (personal selling)  DOI:10.15408/aiq.v6i1.1372
Co-Authors Fadila Rizky, Muhammad Yuan Hafidz, M. Fachri Lestari , Novi Meilantika , Dian meilantika, Dian Meilantika, Dian Meilantika murti, Wisnu Saputro, Haris Setiawan, Regi Sri Hartati Suzana, Middia Tata Sutabri Tita Faulina, Sri