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All Journal Jurnal Teknologi Informasi dan Ilmu Komputer Syntax Literate: Jurnal Ilmiah Indonesia JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Solidaritas: Jurnal Pengabdian
Muliasari Pinilih, Muliasari
STMIK AMIKOM Purwokerto
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI

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Buying Decision: Halal Certificate and Product Ingridients Pinilih, Muliasari
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 26 No 2 (2024): April - June 2024
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2023.25.4.11040

Abstract

The address of this research is to analyze the significance of halal certificates and product composition on purchasing decisions for food products in SMEs via social media. Data was seized using a questionnaire distributed to 103 respondents. The data was analyzed using the Least Square Regression Method using the t-test and F-test approaches. The outcomes of the analysis show that halal certificates are partially able to influence decisions to purchase food products in SMEs via social media and product composition can influence decisions to purchase food products in SMEs via social media. The results of the simultaneous analysis found that halal certificates and product composition were able to influence purchasing decisions for food products in SMEs via social media. The variable that has the most influence on the decision to purchase food products in SMEs via social media is halal certificate.
Co-Authors Agung Nugroho, Bagas Zaky Andina, Anisa Nur Azzahra, Manda Dwi Tian Baihaqi, Wiga Maulana Dhanar Intan Surya Saputra Intan Shaferi, Intan Miftakhul Rohmah Purwadi Purwadi Purwadi Purwadi Sain, Juwita Anggraini Sejati, Maulita Nur Septiani, Lutfia Syaddad, Rashif