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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kajian Ilmu Manajamen Jurnal Sistem Informasi dan Manajemen
Yustina Chrismardani, Yustina
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Celebrity Endorser Terhadap Keputusan Pembelian Produk Somethinc melalui Brand Image pada Marketplace Shopee (Studi pada Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura) Wahdania, Nova Cahya; Chrismardani, Yustina
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 1 (2024): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i1.24895

Abstract

This research discusses problems with Somehinc products. The purpose of this research is to explain the influence of Celebrity Endorsers on purchasing decisions for Somethinc Products, to explain the influence of Celebrity Endorsers on the Brand Image of Somethinc Products, to explain the influence of Brand Image on Purchase Decisions for Somethinc Products, to determine the influence of Celebrity Endorsers on purchasing decisions for Somethinc Products through Brand Image Somethinc Products. This research uses a quantitative approach using the path analysis method, with a total of 123 respondents. The results of this research are (1) Celebrity Endorser has a significant influence on purchasing decisions (2) Celebrity Endorser has a significant influence on Brand Image (3) Brand Image has a significant influence on Purchase Decisions (4) Celebrity Endorsers have a significant influence on purchasing decisions through Brand Image.
Pengaruh Electronic Word Of Mouth (E-WOM) Dari Youtube Beauty Vlogger Terhadap Keputusan Pembelian Produk Kosmetik Wardah Melalui Brand Image (Studi Pada Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura) Chasanah, Ismayanti; Chrismardani, Yustina
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 3, No 3 (2023): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v3i3.18652

Abstract

This research discusses the problems with one of Indonesia's local cosmetic products, namely Wardah cosmetic products. The purpose of this study is to explain the effect of Electronic Word Of Mouth (E-Wom) on the decision to purchase Wardah cosmetic products, to explain the effect of Electronic Word Of Mouth (E-Wom) on the Brand Image of Wardah cosmetic products, to explain the effect of Brand Image on purchasing decisions Wardah cosmetic products, to explain the influence of Electronic Word Of Mouth (E-Wom) on purchasing decisions for Wardah cosmetic products through Brand Image. This study used a quantitative approach using the method of path analysis (path analysis), with a total of 96 respondents. The results of this study are (1) Electronic Word Of Mouth has no significant effect on purchasing decisions (2) Electronic Word Of Mouth has a significant effect on brand image (3) Brand Image has a significant effect on purchasing decisions (4) Electronic Word Of Mouth has a significant on purchase decision through brand image. 
PENGARUH PRODUK WISATA DAN CITRA DESTINASI TERHADAP KEPUTUSAN UNTUK BERKUNJUNG KE PANTAI LON MALANG Ardianto, Ferry Roy; Chrismardani, Yustina
JURSIMA Vol 10 No 3 (2022): Jursima Vol.10 No.3
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v10i3.774

Abstract

Sampang Regency in East Java, Indonesia, has great potential in tourism. With its strategic location between Bangkalan and Pamekasan, and flanked by the Java Sea, Flores Sea, and Madura Strait, Sampang Regency offers natural beauty, rich culture, unique culinary, and friendly people. One of the interesting destinations that attracts attention is the Lon Malang Beach Tourism Village on Madura Island, Sampang Regency. Factors such as strategic location, ease of access, unique concept, safe environment, and adequate facilities are key factors in attracting visitors. A strong and positive destination image can influence tourists' interest in visiting a place, while attractive tourism products and good services also play a key role. This research uses a quantitative approach with data collection through questionnaires distributed online to 86 respondents who have knowledge or experience related to Lon Malang Beach in the past year. The results of this study are expected to provide deep insight into the factors that influence tourists' decision to visit Lon Beach Malang.
Pengaruh Harga Dan Ulasan Pelanggan Online Terhadap Keputusan Pembelian Produk Hijab Bella Square Di Shopee Showaba, Nathiqoh; Chrismardani, Yustina
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 4 (2024): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i4.26873

Abstract

This research examines the influence of price and online customer reviews on purchasing decisions for Bella Square hijab products at Shopee. With quantitative research methods using SPSS 25 analysis and purportive sampling techniques. Respondents consisted of 97 female students from the Faculty of Economics and Business, Trunojoyo University, Madura. The research results show that prices and online customer reviews partially and simultaneously have a significant influence on purchasing decisions for Bella Square Hijab products at Shopee with a significance value of less than 0.05.
Pengaruh Kualitas Pelayanan dan Persepsi Harga terhadap Kepuasan dan Minat Berkunjung Kembali pada Wisata Pancur Pitu di Kabupaten Madiun Budi, Ikhwan Sulistya; Chrismardani, Yustina
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 2 (2025): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i2.31400

Abstract

The purpose of this study is to (1) To determine the effect of service quality on satisfaction at Pancur Pitu Tourism, (2) To determine the effect of Perceived Price on satisfaction at Pancur Pitu Tourism, (3) To determine the effect of satisfaction on the intention to revisit Pancur Pitu Tourism, (4) To determine the quality of service on the intention to return to Pancur Pitu Tourism, (5) To determine the effect of Perceived Price on the intention to return to Pancur Pitu Tourism, (6) To determine the indirect effect of service quality on the intention to return to Pancur Pitu Tourism, (7) ) To find out the indirect effect of perceived price on the intention to return to Pancur Pitu Tourism. The method used in this study was the quantitative method with a type of confirmatory research. Data collection techniques in this study used a questionnaire. The sample was taken using the infinite formula because the population size is unknown, and the samples will be taken at Pancur Pitu Tourism in 100 samples. The results of this study indicate (1) service quality has a significant effect on satisfaction at Pancur Pitu Tourism Object, (2) perceived price has no significant effect on visitor satisfaction at Pancur Pitu Tourism Object, (3) satisfaction has a significant effect on the intention to return to visitors at Pancur Pitu Tourism Object, (4) service quality has a significant effect on the intention to return to visitors at Pancur Pitu Tourism Object, (5) perceived price has a significant effect on the revisit intention to return to visitors at Pancur Pitu Tourism Object, (6) service quality through satisfaction has a significant effect on the intention to return to visitors at the Pancur Pitu Tourism Object, (7) the perception of price through satisfaction has no significant effect on the intention to return to the visitors at the Pancur Pitu Tourism Object.
Revisit Intention at Halal Tourism Destination Chrismardani, Yustina; Setiyarini, Triana; Amaniyah, Evaliati
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4777

Abstract

More studies are needed to reveal the effect of halal tourism, tourist satisfaction and revisit intention in a tourist destination. Consequently, this research will show: (1) the direct relationship between halal tourism and satisfaction; (2) the relationship between halal tourism and revisit intention; (3) the relationship between satisfaction and revisit intention; and (4) the role of tourist satisfaction in mediating the relationship between halal tourism and revisit intention. 200 visitors who had visited tourism sites in Sumenep Regency were the subjects of this study, which used the purposive sample technique. The data was analyzed using SEM-PLS. It was discovered that tourist satisfaction is directly impacted by halal tourism. The revisit intention is directly impacted by satisfaction, while the indirect impact of halal tourism on the revisit intention is mediated by satisfaction.
Pengaruh Fear of Missing Out (FoMO), Price Discount, dan In-Store Display Terhadap Impulse Buying Fresh Food Pada Lawson Surabaya Awaliyah, Hilyatul; Chrismardani, Yustina
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 3 (2025): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i3.29185

Abstract

This study aims to determine the effect of Fear of Missing Out (FoMO), Price Discount, and In-Store Display on Impulse Buying Fresh Food at Lawson Surabaya. The sample in this study was taken from Lawson consumers using purposive sampling method and obtained 100 consumers as the observed sample. The analysis technique in this study used Structural Equation Modeling (SEM) analysis with the help of the SmartPLS 4.1 statistical programme. The results showed that Fear of Missing Out (FoMO) has a positive and insignificant effect on impulse buying, price discount has a positive and significant effect on impulse buying, in-store display has a positive and significant effect on impulse buying.
Co-Authors Ardianto, Ferry Roy Awaliyah, Hilyatul Budi, Ikhwan Sulistya Chasanah, Ismayanti Evaliati Amaniyah Hasanah, Nabilatul Showaba, Nathiqoh Triana Setiyarini, Triana Wahdania, Nova Cahya