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All Journal Neo-Bis AJIE (Asian Journal of Innovation and Entrepreneurship) E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Sinergitas PkM & CSR Jurnal Abdimas Mandiri Jurnal EMA (Ekonomi Manajemen Akuntansi) Prosiding Konferensi Nasional PKM-CSR Jurnal Ekonomi, Bisnis dan Sosial
Yuyun Widiastuti
Universitas Wijaya Putra
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

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Journal : Jurnal Sinergitas PkM

 1 
PEMBERDAYAAN UKM BATIK MELALUI PENGEMBANGAN DESAIN MOTIF BERBASIS KEARIFAN LOKAL: UPAYA MEMBANGUN BRAND IMAGE BATIK JOMBANG [EMPOWERMENT OF BATIK SMEs THROUGH DEVELOPMENT OF LOCAL WISDOM BASED MOTIF DESIGN: EFFORTS TO BUILD BRAND IMAGE OF BATIK JOMBANG] Nugroho Mardi Wibowo; Karsam Karsam; Yuyun Widiastuti; Siswadi Siswadi
Jurnal Sinergitas PKM & CSR Vol 4, No 1 (2019): October
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

At present, every region in Indonesia is competing to develop batik in accordance with the local characteristics of their respective regions. One area that has recently developed batik is Jombang Regency. Based on the Roadmap for Strengthening Regional Innovation Systems, Batik Jombang is set as one of the regional superior products. But until now, the batik motifs developed have not described Jombang's local wisdom. We conduct community service of the Regional Superior Product Development Program (PPPUD) in Jatipelem Village, Diwek District, Jombang Regency. The purpose of this program is to improve the quality of products through the development of batik designs based on Jombang’s local wisdom. Second, expanding market segments, not only in Jombang but also in other regions including outside of East Java Province. The method is training in developing batik motifs based on Jombang’s local wisdom, mentoring, monitoring and evaluation. Secondly, assistance is related to promotion strategies and involving SMEs in a national-level exhibition. This program has produced two new batik motifs based on local wisdom, namely “Jombang Beragam” and “Kopi Excelsa”. Second, SMEs already understand and are able to implement promotional strategies in running their business. Third, there is the addition of two new market segments.
PENDAMPINGAN CUSTOMER RELATIONSHIP MANAGEMENT UMKM BATIK DI KABUPATEN JOMBANG GUNA MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN Nugroho Mardi Wibowo; Yuyun Widiastuti; Siti Ulandari Saibudin
Jurnal Sinergitas PKM & CSR Vol 6, No 3 (2022): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i3.6212

Abstract

The partner in this community service activity is UD Batik Tulis New Colet located in Jatipelem Village, Diwek District, Jombang Regency, East Java. The main problems faced by the partner: First, the decline in sales turnover. Second, customer loyalty has decreased, this is indicated by some customers no longer making batik purchase transactions to partners. The purpose of this community service: First increase the turnover of partners who have decreased. The second is to restore and increase customer loyalty that had experienced a decline in loyalty by marking that several market regions had not made purchase transactions to the partner. The method of implementing this community service program uses CRM assistance, stimulation, brainstorming and discussion, as well as monitoring & evaluation. The results of this service program: First, sales turnover increased by 52.57%. Second, the increase in customer loyalty is characterized by the addition of a market that actively transacts purchases, namely returning two old market regions to active customers transacting repurchase transactions and the addition of one new market region that actively transacts purchases. This community service activity impacts the economic empowerment of partners by improving marketing performance and competitive advantage of the partner on an ongoing basis.abtract in bahasaMitra dalam kegiatan pengabdian kepada masyarakat ini adalah UD Batik Tulis New berlokasi di Desa Jatipelem Kecamatan Diwek Kabupaten Jombang, Jawa Timur. Permasalahan utama yang dihadapi oleh mitra: Pertama, menurunnya omzet penjualan. Kedua, loyalitas pelanggan mengalami penurunan, hal ini ditandai dengan beberapa pelanggan sudah tidak lagi melakukan transaksi pembelian batik ke mitra. Tujuan pengabdian kepada masyarakat ini: Pertama meningkatkan omset mitra yang mengalami penurunan. Kedua mengembalikan dan meningkatkan loyalitas pelanggan yang sempat mengalami penurunan loyalitas dengan ditandainya beberapa wilayah pasar sudah tidak melakukan transaksi pembelian ke UD Batik Tulis New Colet. Metode pelaksanaan program pengabdian masyarakat ini menggunakan pendampingan customer relationship management (CRM), sumulasi, brainstorming dan diskusi, serta monitoring & evaluasi. Hasil dari program pengabdian ini:  Pertama meningkatnya omzet penjualan sebesar 52,57%. Kedua, adanya peningkatan loyalitas pelanggan ditandai dengan penambahan pasar yang aktif bertransaksi pembelian yaitu mengembalikan dua wilayah pasar lama menjadi pelanggan aktif bertransaksi pembelian Kembali dan penambahan satu wilayah pasar baru yang aktif bertransaksi pembelian. Kegiatan pengabdian kepada masyarakat ini memiliki dampak terhadap keberdayaan mitra secara ekonomi berupa peningkatan kinerja pemasaran dan keunggulan bersaing UD Batik Tulis New Colet secara berkelanjutan.
PENDAMPINGAN CUSTOMER RELATIONSHIP MANAGEMENT UMKM BATIK DI KABUPATEN JOMBANG GUNA MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN Wibowo, Nugroho Mardi; Widiastuti, Yuyun; Saibudin, Siti Ulandari
Jurnal Sinergitas PKM & CSR Vol. 6 No. 3 (2022): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i3.6212

Abstract

The partner in this community service activity is UD Batik Tulis New Colet located in Jatipelem Village, Diwek District, Jombang Regency, East Java. The main problems faced by the partner: First, the decline in sales turnover. Second, customer loyalty has decreased, this is indicated by some customers no longer making batik purchase transactions to partners. The purpose of this community service: First increase the turnover of partners who have decreased. The second is to restore and increase customer loyalty that had experienced a decline in loyalty by marking that several market regions had not made purchase transactions to the partner. The method of implementing this community service program uses CRM assistance, stimulation, brainstorming and discussion, as well as monitoring & evaluation. The results of this service program: First, sales turnover increased by 52.57%. Second, the increase in customer loyalty is characterized by the addition of a market that actively transacts purchases, namely returning two old market regions to active customers transacting repurchase transactions and the addition of one new market region that actively transacts purchases. This community service activity impacts the economic empowerment of partners by improving marketing performance and competitive advantage of the partner on an ongoing basis.abtract in bahasaMitra dalam kegiatan pengabdian kepada masyarakat ini adalah UD Batik Tulis New berlokasi di Desa Jatipelem Kecamatan Diwek Kabupaten Jombang, Jawa Timur. Permasalahan utama yang dihadapi oleh mitra: Pertama, menurunnya omzet penjualan. Kedua, loyalitas pelanggan mengalami penurunan, hal ini ditandai dengan beberapa pelanggan sudah tidak lagi melakukan transaksi pembelian batik ke mitra. Tujuan pengabdian kepada masyarakat ini: Pertama meningkatkan omset mitra yang mengalami penurunan. Kedua mengembalikan dan meningkatkan loyalitas pelanggan yang sempat mengalami penurunan loyalitas dengan ditandainya beberapa wilayah pasar sudah tidak melakukan transaksi pembelian ke UD Batik Tulis New Colet. Metode pelaksanaan program pengabdian masyarakat ini menggunakan pendampingan customer relationship management (CRM), sumulasi, brainstorming dan diskusi, serta monitoring & evaluasi. Hasil dari program pengabdian ini:  Pertama meningkatnya omzet penjualan sebesar 52,57%. Kedua, adanya peningkatan loyalitas pelanggan ditandai dengan penambahan pasar yang aktif bertransaksi pembelian yaitu mengembalikan dua wilayah pasar lama menjadi pelanggan aktif bertransaksi pembelian Kembali dan penambahan satu wilayah pasar baru yang aktif bertransaksi pembelian. Kegiatan pengabdian kepada masyarakat ini memiliki dampak terhadap keberdayaan mitra secara ekonomi berupa peningkatan kinerja pemasaran dan keunggulan bersaing UD Batik Tulis New Colet secara berkelanjutan.
Co-Authors Abdillah, Nur Moch Achmad Chusnun Ni'am Ary Wijaya, Royan Miftach Ayu Pramono , Vinta Tiara Boimau, Yusri Chusnun Ni’am, Achmad Eliza Umami Nisakhurin Fauziyah, Alma Mei Ghifari, Fitrah Hilmi Karsam Karsam Kholili, Navik Maulidah, Qirona Bariidatul Muchammad Aji Ma’arif Nugroho Mardi Wibowo Nugroho Mardi Wibowo Puteramika, Arnando Putri, Iin Sutrisno Putri, Lisa Amelia Saibudin, Siti Ulandari Sale, Dominika Arminda Sandhy PR Siswadi SISWADI SISWADI Siswadi Siswadi Siswadi Siswadi Siswadi Siswadi Siti Ulandari Saibudin Siti Ulandari Saibudin Trisa Indrawati Trisa Indrawati Yurilla Endah Muliati