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All Journal Neo-Bis AJIE (Asian Journal of Innovation and Entrepreneurship) E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Sinergitas PkM & CSR Jurnal Abdimas Mandiri Jurnal EMA (Ekonomi Manajemen Akuntansi) Prosiding Konferensi Nasional PKM-CSR Jurnal Ekonomi, Bisnis dan Sosial
Yuyun Widiastuti
Universitas Wijaya Putra
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

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Journal : Jurnal Ekonomi, Bisnis dan Sosial

 1 
PENGARUH SALES PROMOTION, VISUAL MERCHANDISING, DAN DISKON TERHADAP IMPULSE BUYING PADA TOKO ISTANA PELANGI DI KOTA GRESIK Eliza Umami Nisakhurin; Yuyun Widiastuti
Jurnal Ekonomi, Bisnis dan Social Vol 1 No 2 (2023): JEBS, Juli 2023
Publisher : Fakultas Ekonomi dan Bisnis Universita Wijaya Putra Surabaya

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Abstract

This study aims to examine and analyze the effect of sales promotion, visual merchandising and discounts on impulse buying at the Istana Pelangi store in Gresik city. Data analysis was carried out using statistical assistance using the SPSS 21 program. The results of the study showed that the respondents' answers describing the variable sales promotion, visual merchandising, discounts and impulse buying were in a good score. Besides that, based on the t test, it shows that the sales promotion variable has a significant effect on impulse buying at the Istana Pelangi store in Gresik city. The visual merchandising variable has a significant effect on impulse buying at the Istana Pelangi store in the city of Gresik, and the discount variable also has a significant effect on the impulse buying at the Istana Pelangi store in the city of Gresik. Based on the F test, it is known that simultaneously the variables sales promotion, visual merchandising, and discounts have a significant effect on impulse buying at the Istana Pelangi store in Gresik city.
PENGARUH WORD OF MOUTH DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA STUDIO FOTO JUN MENGANTI, GRESIK Muchammad Aji Ma’arif; Yuyun Widiastuti
Jurnal Ekonomi, Bisnis dan Social Vol 1 No 4 (2024): JEBS, Januari 2024
Publisher : Fakultas Ekonomi dan Bisnis Universita Wijaya Putra Surabaya

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This study aims to examine and analyze the influence of Word of Mouth and Service Quality on Consumer Purchase Decisions. The unit of analysis in this study was Jun's Photo Studio consumers of 96 people. Samples were taken using Accidental Sampling. Data analysis was performed using statistics with SPSS tools. Based on the results of data analysis using the t test it is known that partially Word of Mouth and Service Quality have a positive and significant influence on Consumer Purchase Decisions. Meanwhile, based on the results of data analysis using the F test, it is known that simultaneously Word of Mouth and Service Quality have a positive and significant influence on Consumer Purchase Decisions.
PENGARUH STRATEGI PEMASARAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE Sale, Dominika Arminda; Widiastuti, Yuyun
Jurnal Ekonomi, Bisnis dan Social Vol 2 No 4 (2025): JEBS, Januari 2025
Publisher : Fakultas Ekonomi dan Bisnis Universita Wijaya Putra Surabaya

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Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh Strategi Pemasaran terhadap Keputusan Pembelian pada Marketplace Shopee. Unit analisis dalam penelitian ini adalah Konsumen Marketplace Shopee 100 orang. Sampel diambil menggunakan Nonprobality Sampling. Analisis data dilakukan menggunakan statistik dengan alat bantu SPSS. Berdasarkan hasil analisis data dengan menggunakan uji t diketahui bahwa secara parsial Strategi Pemasaran dan Harga memiliki pengaruh positif dan sigfinikan terhadap keputusan Pembelian pada Marketplace Shopee. Sedangkan berdasarkan hasil analisis data dengan menggunakan uji F diketahui bahwa secara simultan Strategi Pemasaran dan Harga memiliki pengaruh positif dan sigfinikan terhadap keputusan Pembelian Pada Marketplace Shopee.
Co-Authors Abdillah, Nur Moch Achmad Chusnun Ni'am Ary Wijaya, Royan Miftach Ayu Pramono , Vinta Tiara Boimau, Yusri Chusnun Ni’am, Achmad Eliza Umami Nisakhurin Fauziyah, Alma Mei Ghifari, Fitrah Hilmi Karsam Karsam Kholili, Navik Maulidah, Qirona Bariidatul Muchammad Aji Ma’arif Nugroho Mardi Wibowo Nugroho Mardi Wibowo Puteramika, Arnando Putri, Iin Sutrisno Putri, Lisa Amelia Saibudin, Siti Ulandari Sale, Dominika Arminda Sandhy PR Siswadi Siswadi Siswadi Siswadi Siswadi SISWADI SISWADI Siswadi Siswadi Siti Ulandari Saibudin Siti Ulandari Saibudin Trisa Indrawati Trisa Indrawati Yurilla Endah Muliati