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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN MBA: Journal of Management and Business Aplication Journal of Accounting and Finance
Indria Yuli Susanti, Indria Yuli
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : MBA: Journal of Management and Business Aplication

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MARKETING STRATEGY TO INCREASE SALES DURING THE COVID-19 PANDEMIC Indria Yuli Susanti
MBA - Journal of Management and Business Aplication Vol 5 No 2 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/mba.v5i2.597

Abstract

The COVID-19 pandemic which has impacted all sectors has caused people's purchasing powerto decline. This has an impact on the decline in sales of itinerant vegetable seller in KarangrejoVillage, Sumbersari District, Jember Regency. They do various marketing strategies in an effortto increase sales. This study aims to obtain an overview of the marketing strategies carried out byitinerant vegetable seller to increase sales during the COVID-19 pandemic, and how effectivetheir strategies are in increasing sales. This research is a descriptive qualitative research, and thedata collection technique used is observation and open interviews with itinerant vegetable seller.The result of this research is that itinerant vegetable seller use the marketing mix, namelyproduct, price, place, and promotion as a marketing strategy to increase sales. The fourmarketing mixes are effective in increasing sales by 70% to 80%. And of the four marketingmixes, product is the most effective marketing mix type in increasing sales.Keywords: Sales Strategy, Sales, COVID-19 Pandemic
Co-Authors Afandi, Alfi Khofifah Andri Mardi Susanto Andri Mardi Susanto Andri Mardi Susanto, Andri Mardi Epriliyana, Nike Norma fariana, rina KHOIRUL ANAM Neviyani Neviyani Neviyani Neviyani, Neviyani Setiawan, M. Erik Suwarso Suwarso Syaifullah, Rama Vaneza Rizki Rezinta