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Journal : Binus Business Review

The Road of ERP Success: A Framework Model for Successful ERP Implementation Candra, Sevenpri
Binus Business Review Vol 2, No 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1254

Abstract

To compete with nowadays business is to implement technology and align it into their business strategy. One of technology that commonly implement is Enterprise Resource Planning (ERP). This research will examined what are critical success factor of ERP and the impact of their business outcomes. A framework model for ERP Implementation success is constructs from several research or previous study in Implementation ERP. This study will extends in the research field of successful implementation ERP and implication factor for business practice to have more knowledge in term of implementation ERP and their business strategy. 
Aplikasi Model Lima Kekuatan Porter pada Restoran Drupadi Candra, Sevenpri
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1387

Abstract

Internet is one of the global information dissemination media. It provides an easy way of doing business and facilitating users to communicate and obtain information needed quickly and accurately with the use of the website. To view the competition within the industry, the author uses Porter Five Forces Analysis method. ByPorter analysis, it showed the bargaining power of consumers in strong position. Consumer satisfaction can be achieved by providing quality products and good services. So that, the Internet service, which is a global market with 24-hour nonstop access, can be used as a media campaign and can provide information to customers.
The Right Choice for Production Patterns to Minimize Cost of Incremental Wijaya, Erick; Candra, Sevenpri; Sarjono, Haryadi
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1110

Abstract

PT Damai Sejahtera Utama is a manufacturing company engaged in timber production. The company is processing wood sticks (logs) into plywood. The purpose of this research is to find the most efficient production patterns with the pattern approach 3 (three) of production, namely: Wavy production patterns, production patterns Constant, and Moderate production patterns. With this method is expected to determine the most appropriate production pattern with the condition of the company, so as to minimize Incremental costs that will occur. The results of this study indicate that by using corrugated production patterns can cause incremental cost of 3,330,267,500 IDR. For Constant production patterns can lead to costs amounting to 3,696,317,500 IDR whereas if the company uses pattern Moderate production costs to be incurred amounted to 3,289,417,500 IDR. From the results of this study showed that moderate production patterns have the smallest Incremental costs compared to the wavy or constant patterns of production. 
What will be Happen with New Mandala Transformation? Candra, Sevenpri
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1166

Abstract

Today’s business in airline is getting high. The competitive for pricing and services is getting tight. Each airlines battle to get profit growth. This problem is also feeling by Mandala Airlines. They conduct changing through inside and outside organization. They are reshaping the structure of their business to win the battle. Since mid of 2007, Mandala Airlines doing transformation. Under new management, there are full of confidence to changing. Changing their image into new modern airlines with international standard. What will be happen with New Mandala Transformation? Are they successfully doing transformation and can survive in this competition?
Impact of E-Service Quality and Customer Value on Customer Satisfaction in LocalBrand Candra, Sevenpri; Juliani, Mita
Binus Business Review Vol 9, No 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4650

Abstract

This research aimed to investigate the impact of e-service quality and customer value on customer satisfaction. This research was descriptive-associative in which researcher described not only the value of research variables but also the influence or relationship between independent variables and the dependent variable. A survey on e-marketplace of online fashion local brand in Indonesia was conducted. Using purposive sampling, the researcher distributed questionnaires to buyers or customers on the LocalBrand (LB) website, and 150 questionnaires were analyzed. Partial Least Square (PLS) was used as the statistic method for analyzing the research model. The results show that customer value has a significant influence on the customer satisfaction. However, e-service quality does not have a significant influence on customer satisfaction.