Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen dan Bisnis Journal of Innovation Research and Knowledge
Supartha, Anak Agung Ayu Rika Putri
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Secret to Success in Agriculture E-Commerce: E-Service Quality of Panenpa Basmantra, Ida Nyoman; Supartha, Anak Agung Ayu Rika Putri; Emmerson, Melissa Fong; Candra, Sevenpri
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i2.4562

Abstract

The development of digital technology is an innovation that able to increase the country's economic growth. This development is considered as the key solutions to any problems in Indonesia. Sectors that have high potential is the agricultural sector. Agricultural e-commerce system is one the instance form of implementing digital technology in the agricultural sector. It plays a pivotal role in helping farmers to market their agricultural products and on the other hand, it provides benefits for fresh products consumers. The aim of this research is to synthesize the existing literature on the e-service systems in the agricultural fields by exploring the readiness of the e-commerce, tailored to working women/working housewives in Bali. This research used a qualitative method, and the data was collected using purposive sampling technique through the interview method. For the results, researcher founded knowledge gaps and beliefs in the domains of delivery service, product quality and payments fulfilment. To bridge identified gaps, researcher strongly suggest renewal and improvement on the lacking to meet customers satisfaction and escalate repurchase intention. For practitioners, this study is meaningful in the study of electronic service quality of agricultural e-commerce to understand customer’s motivation and expectations towards the use of e-service.
PENGARUH VIRAL MARKETING DAN PERCEIVED ADVERTISING VALUE PADA PURCHASE INTENTION (Studi tentang perilaku Gen Z terhadap Produk Elektronik di TikTok Shop di Indonesia) Supartha, Anak Agung Ayu Rika Putri; Putu Dhanan Kumaradewi M, Ni
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the influence of viral marketing and perceived advertising value on purchase intention among Generation Z consumers toward electronic products on TikTok Shop in Indonesia. Using the Stimulus-Organism-Response (SOR) framework, the research explores how external marketing stimuli and consumer perceptions shape behavioral intentions. Data were collected from 110 Gen Z respondents aged 20–28 through an online survey distributed via Google Forms. Respondents were selected using purposive and convenience sampling methods, focusing on individuals who had purchased electronic products and been exposed to TikTok advertising. The data were analyzed using the PLS-SEM approach with SmartPLS 4.1. The findings reveal that both viral marketing and perceived advertising value have a positive and significant effect on Purchase intention. Among these, perceived advertising value had the stronger influence, indicating that informative, credible, and engaging advertising content enhances consumers’ willingness to purchase. These results emphasize the importance of developing value-driven advertising and viral marketing strategies to strengthen engagement and conversion among digital- native consumers on TikTok.
Co-Authors Basmantra, Ida Nyoman Emmerson, Melissa Fong Putu Dhanan Kumaradewi M, Ni Sevenpri Candra, Sevenpri