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All Journal Jurnal Ilmiah Manajemen dan Bisnis Journal of Innovation Research and Knowledge Review of Management, Accounting, and Business Studies
Supartha, Anak Agung Ayu Rika Putri
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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The Secret to Success in Agriculture E-Commerce: E-Service Quality of Panenpa Basmantra, Ida Nyoman; Supartha, Anak Agung Ayu Rika Putri; Emmerson, Melissa Fong; Candra, Sevenpri
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i2.4562

Abstract

The development of digital technology is an innovation that able to increase the country's economic growth. This development is considered as the key solutions to any problems in Indonesia. Sectors that have high potential is the agricultural sector. Agricultural e-commerce system is one the instance form of implementing digital technology in the agricultural sector. It plays a pivotal role in helping farmers to market their agricultural products and on the other hand, it provides benefits for fresh products consumers. The aim of this research is to synthesize the existing literature on the e-service systems in the agricultural fields by exploring the readiness of the e-commerce, tailored to working women/working housewives in Bali. This research used a qualitative method, and the data was collected using purposive sampling technique through the interview method. For the results, researcher founded knowledge gaps and beliefs in the domains of delivery service, product quality and payments fulfilment. To bridge identified gaps, researcher strongly suggest renewal and improvement on the lacking to meet customers satisfaction and escalate repurchase intention. For practitioners, this study is meaningful in the study of electronic service quality of agricultural e-commerce to understand customer’s motivation and expectations towards the use of e-service.
PENGARUH VIRAL MARKETING DAN PERCEIVED ADVERTISING VALUE PADA PURCHASE INTENTION (Studi tentang perilaku Gen Z terhadap Produk Elektronik di TikTok Shop di Indonesia) Supartha, Anak Agung Ayu Rika Putri; Putu Dhanan Kumaradewi M, Ni
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

This study investigates the influence of viral marketing and perceived advertising value on purchase intention among Generation Z consumers toward electronic products on TikTok Shop in Indonesia. Using the Stimulus-Organism-Response (SOR) framework, the research explores how external marketing stimuli and consumer perceptions shape behavioral intentions. Data were collected from 110 Gen Z respondents aged 20–28 through an online survey distributed via Google Forms. Respondents were selected using purposive and convenience sampling methods, focusing on individuals who had purchased electronic products and been exposed to TikTok advertising. The data were analyzed using the PLS-SEM approach with SmartPLS 4.1. The findings reveal that both viral marketing and perceived advertising value have a positive and significant effect on Purchase intention. Among these, perceived advertising value had the stronger influence, indicating that informative, credible, and engaging advertising content enhances consumers’ willingness to purchase. These results emphasize the importance of developing value-driven advertising and viral marketing strategies to strengthen engagement and conversion among digital- native consumers on TikTok.
The effect of overtime work, work-life balance, and work environment on employee performance Radatta, Ni Putu Heda; Supartha, Anak Agung Ayu Rika Putri
Review of Management, Accounting, and Business Studies Vol. 3 No. 1 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v3i1.4512

Abstract

Human resources are the heart of a company because they have an important role in the success of achieving the vision, goals, and mission that have been inaugurated. Success depends on employees performing their job obligations. This proves that companies must have management related to human resource management, where the company's mission and employees can succeed in an active way. Human resources as the main asset in driving a company or organization, in its mission the company is required to develop the quality of its human resources so that it can remain competitive with other competitors plus technological developments that have a very big influence in the changing times today. Improving employee performance should be noticed in several aspects such as Overtime, Work-Life Balance, and Work Environment. CV Akemi Bali Craft is a company or industry that produces handicrafts and household items made of wood. Its address is in Beneng Village, Getakan, Banjarangkan District, Klungkung, Bali. The majority of production results are exported abroad such as Japan. Mostly their employees got more overtime to finish target production, so it’s caused underperform from the employees. This study used a quantitative method by distributing questionnaires to respondents, namely CV Akemi Bali Craft employees, a total of 113 employees. The results showed that over time has a negative and important influence on employee performance, work-life balance has a positive and important influence on employee performance, Work Environment has a positive and important influence on employee performance, and over time, work-life balance, and work environment have a positive and important influence on employee performance.
The influence of brand awareness, brand loyalty, and perceived quality on customer satisfaction Pradinata, I Putu Eka Krisna; Supartha, Anak Agung Ayu Rika Putri
Review of Management, Accounting, and Business Studies Vol. 3 No. 1 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v3i1.4514

Abstract

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Co-Authors Basmantra, Ida Nyoman Emmerson, Melissa Fong Pradinata, I Putu Eka Krisna Putu Dhanan Kumaradewi M, Ni Radatta, Ni Putu Heda Sevenpri Candra, Sevenpri