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All Journal Jurnal Riset Industri Journal of Contemporary Administration and Management (ADMAN)
Husni Y Rosadi, Husni Y
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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STRATEGI PENINGKATAN DAYA SAING PENGGUNAAN FAKTOR PRODUKSI INDUSTRI PULP INDONESIA Rosadi, Husni Y; Sa, E Gumbira; Sailah, Illah; Syafii, Wasrin; Aman, Amril
Jurnal Riset Industri Vol 1, No 1 (2007): Jurnal Riset Industri
Publisher : Badan Penelitian dan Pengembangan Industri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1120.588 KB)

Abstract

ABSTRAK Strategi peningkatan daya saing penggunaan faktor produksi digunakan sebagai upaya untuk meningkatkan daya saing industri dengan mengoptimalkan penggunaan faktor tersebut. Stragtegi peningkatan daya saing industri dilakukan diantaranya dengan memperhatikan faktor-faktor kritis dalam penggunaan faktor produksi. Penentuan faktor kritis diperoleh berdasarkan hasi analisa terhadap penggunaan faktor produksi dengan menggunakan metode analisa daya saing non-parametrik, yaitu Data Envelopment Analysis (DEA), Operational Competitiveness Rating Analysis (OCRA) dan Analisa Perbandingan Daya Saing (APD). Berdasarkan analisa terhadap faktor kritis, maka strategi yang diperluka untuk meningkatkan daya saing industri pulp Indonesia diantaranya adalah strategi efisiensi penggunaan dan biaya bahan baku, strategi peningkatan skala produksi industri pulp.Kata kunci: strategi, daya saing, faktor produksi, industri pulp.
An Integrative Analysis of Product Differentiation Strategies and Customer Experience in Enhancing Loyalty in the E-Commerce Industry Agustian, Kresnawidiansyah; Rosadi, Husni Y; Wiwin; Zen, Agustian
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 2 (2024): August 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i2.206

Abstract

The e-commerce industry has undergone significant transformation over the past decades, driven by advances in digital technology and shifts in consumer behavior. Increasingly, consumers are turning to e-commerce platforms to meet their daily needs, from clothing to household goods. This research aims to explore how product differentiation strategies and customer experience can be effectively integrated to enhance customer loyalty in the e-commerce industry. This study employs a literature review method with a qualitative approach. Data for this research is sourced from Google Scholar, with publications limited to the period between 2014 and 2024. Based on the literature review conducted, it can be concluded that product differentiation strategies and customer experience play crucial roles in enhancing customer loyalty in the e-commerce industry. Product differentiation, through innovation, quality, and unique features, can attract customer attention and distinguish a company from its competitors. Meanwhile, a positive customer experience, encompassing the entire shopping journey from product search to after-sales service, can increase satisfaction and foster long-term loyalty.
Co-Authors Agustian, Kresnawidiansyah Amril Aman E Gumbira Sa, E Gumbira Illah Sailah Wasrin Syafii Wiwin Zen, Agustian