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All Journal Building of Informatics, Technology and Science Jurnal Ekonomi Manajemen Sistem Informasi Bulletin of Counseling and Psychotherapy Jurnal Ilmu Manajemen Terapan (JIMT) East Asian Journal of Multidisciplinary Research (EAJMR) Journal of Contemporary Administration and Management (ADMAN) Jurnal Manajemen dan Pemasaran Digital Technology and Society Perspectives (TACIT) Technopreneurship and Educational Development Review (TENDER) Siber Journal of Advanced Multidisciplinary
Zen, Agustian
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Penerapan Metode MABAC dengan Pembobotan ROC Dalam Sistem Pendukung Keputusan Pemilihan Pengajar dengan Kinerja Terbaik Kraugusteeliana, Kraugusteeliana; Zen, Agustian; Suryani, Suryani; Alam, Sitti Nur; Winarno, Edy
Building of Informatics, Technology and Science (BITS) Vol 4 No 4 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v4i4.3000

Abstract

Selection of the best teacher is one of the problems in a decision making according to semi-structured criteria. In this research, the decision support system explains how the process of selecting alternative teachers who have the best performance in elementary schools applies the MABAC method and weights it using the Rank Order Centroid (ROC) method. The use of this method can solve the problem of determining the best teacher that occurs in elementary schools. The final result of completing the method will produce the highest ranking value which will be determined to be the highest alternative. The data used in this study were 10 alternative teacher data using 5 criteria, resulting in 1 highest ranking of the 10 alternatives obtained by alternative 1 named Servin Manullang with a value of 0.6086 as a recommendation for the teacher with the best performance
The Influence of Influencer Marketing in Increasing Brand Awareness and Sales for SMEs Agustian, Kresnawidiansyah; Hidayat, Rachmat; Zen, Agustian; Sekarini, Ratih Ayu; Malik, Aulia Januar
Technology and Society Perspectives (TACIT) Vol 1 No 2 (2023): July 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v1i2.54

Abstract

In the ever-evolving digital era, marketing through social media has become one of the most effective tools to promote products and services. One of the latest marketing trends that is emerging is the use of influencers in marketing strategies. This study aims to investigate the effect of influencer marketing on increasing brand awareness and sales for SMEs. The technique applied is a qualitative literature analysis with an emphasis on in-depth understanding of the subject over the period from 2012 to 2023. The results of this study indicate that influencer marketing has great potential to provide significant benefits to SMEs in their endeavours to reach their target market, expand brand awareness, and increase sales. In an ever-changing digital world, influencers hold unique appeal as a source of influence that can connect brands with relevant and engaged audiences.
The Impact of Digital Transformation on Business Models and Competitive Advantage Agustian, Kresnawidiansyah; Mubarok, Endang Saefuddin; Zen, Agustian; Wiwin, Wiwin; Malik, Aulia Januar
Technology and Society Perspectives (TACIT) Vol 1 No 2 (2023): July 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v1i2.55

Abstract

Digital transformation has become a dominant trend in the business world in recent years. The rapid development of information and communication technology has enabled organisations to change the way they operate, interact with customers, and compete in the market. This research aims to analyse the impact of digital transformation on business models and competitive advantage. This research is a literature review that uses a qualitative approach, which implies that data will be analysed and interpreted using information and text obtained from various sources. The study results show that in the ongoing era of digital transformation, its impact on business models and competitive advantage is an aspect that cannot be ignored. This digital transformation has changed the fundamentals of how organisations operate and interact with customers, and how they can win the competition in an increasingly fierce market. Digital transformation has brought about a significant business paradigm shift. Today, more organisations are integrating digital technology as an integral part of their business model. It is no longer an option, but a necessity to maintain relevance and competitiveness in the market.
Performance Management Based on Culture: Key to Developing Dynamic Capabilities in the Creative Industry through Technology and Community Participation Agustian, Kresnawidiansyah; Subari; Wiwin; Zen, Agustian
Technology and Society Perspectives (TACIT) Vol 2 No 2 (2024): July 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i2.204

Abstract

The creative industry in Indonesia plays a vital role in the economy as a source of income, job creation, and innovation driver. However, this industry also faces significant challenges, including rapid market changes, intense competition, and the need for continuous innovation. This research will review various studies and literature discussing culture-based performance management, dynamic capabilities, technology, and community participation in the context of the creative industry. Our main focus is to identify best practices and challenges faced and provide strategic recommendations for effective implementation. The research method uses a literature review approach with a qualitative method. The data used in this study is obtained from Google Scholar with a publication range between 2009 and 2024. The results show that culture-based performance management, dynamic capabilities, technology, and community participation play an important role in the development of the creative industry in Indonesia. The application of local cultural values in performance management can enhance company identity, employee motivation, and relationships with consumers. Dynamic capabilities enable companies to adapt quickly to market changes, while technology provides tools for efficiency and performance monitoring.
An Integrative Analysis of Product Differentiation Strategies and Customer Experience in Enhancing Loyalty in the E-Commerce Industry Agustian, Kresnawidiansyah; Rosadi, Husni Y; Wiwin; Zen, Agustian
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 2 (2024): August 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i2.206

Abstract

The e-commerce industry has undergone significant transformation over the past decades, driven by advances in digital technology and shifts in consumer behavior. Increasingly, consumers are turning to e-commerce platforms to meet their daily needs, from clothing to household goods. This research aims to explore how product differentiation strategies and customer experience can be effectively integrated to enhance customer loyalty in the e-commerce industry. This study employs a literature review method with a qualitative approach. Data for this research is sourced from Google Scholar, with publications limited to the period between 2014 and 2024. Based on the literature review conducted, it can be concluded that product differentiation strategies and customer experience play crucial roles in enhancing customer loyalty in the e-commerce industry. Product differentiation, through innovation, quality, and unique features, can attract customer attention and distinguish a company from its competitors. Meanwhile, a positive customer experience, encompassing the entire shopping journey from product search to after-sales service, can increase satisfaction and foster long-term loyalty.
THE ROLE OF BIG DATA AND ARTIFICIAL INTELLIGENCE IN HR PLANNING TO SUPPORT DIGITAL ENTREPRENEURSHIP INNOVATION Agustian, Kresnawidiansyah; Santoso, Rukun; Sekarini, Ratih Ayu; Zen, Agustian
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 3 (2024): October 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i3.207

Abstract

In the last decade, the development of information technology has advanced rapidly, with Big Data and Artificial Intelligence (AI) as two major innovations reshaping the landscape of business and management. Big Data, which refers to large and complex datasets that are difficult to process with traditional methods, has become a valuable asset for organizations in planning and managing human resources (HR). This research aims to explore how Big Data and AI can be applied in HR planning to support digital entrepreneurship innovation, as well as to identify the benefits and challenges of implementing these technologies. This study employs a qualitative approach using a literature review method. Data for this research were collected through a systematic literature search on Google Scholar, focusing on articles published between 2018 and 2024. The results of the study indicate that Big Data provides deep insights through complex and detailed data analysis, enabling companies to plan their workforce needs more accurately and responsively to market changes. AI, on the other hand, enhances efficiency by automating HR processes and providing predictive analytics that can support strategic decision-making. Case studies from companies like Walmart, Unilever, and Airbnb demonstrate how the implementation of these technologies can improve HR planning processes and support innovation in digital businesses.
Faktor-faktor yang mempengaruhi Kinerja Karyawan, Pengambilan Keputusan : Kepemimpinan, Keterampilan dan Komunikasi (Literature Review Pengambilan Keputusan Manajerial) Jumani, Ajijah; Rizqi Ananda, Fathia; Luna Rahellea, Sabrina; Nur Fikri, Sandi; Zen, Agustian
Jurnal Ilmu Manajemen Terapan Vol. 4 No. 6 (2023): Jurnal Ilmu Manajemen Terapan (Juli - Agustus 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v4i6.1628

Abstract

Setiap penelitian atau publikasi ilmiah mendapat manfaat dari penelitian sebelumnya atau yang terkait. Penelitian dari masa lalu atau dari bidang sejenis dapat memperkuat teori dan fenomena keterkaitan atau pengaruh antar variabel. Literatur Manajemen Sumber Daya Manusia ditinjau dalam pembahasan artikel ini tentang tiga faktor kepemimpinan, keterampilan, dan komunikasi yang memengaruhi kinerja karyawan. Tujuan artikel ini adalah untuk mengembangkan hipotesis tentang bagaimana variabel yang berbeda berinteraksi yang dapat diterapkan untuk studi masa depan. Hasil dari tinjauan literatur artikel ini adalah: Tiga faktor berikut berdampak pada kinerja karyawan: 1) kepemimpinan; 2) keterampilan dan 3) komunikasi. Empat faktor yang mempengaruhi pengambilan keputusan: kepemimpinan, keterampilan, komunikasi, dan kinerja. Lima faktor juga mempengaruhi pengambilan keputusan.
Pengaruh Motivasi Kerja, Komitmen Organisasi, dan Disiplin Kerja Terhadap Kinerja Manajerial Dengan Gaya Kepemimpinan Sebagai Variabel Intervening Radittya Hanif Fatturrohman, Muh; Prayogo, Adi; Asmarani, Aulia; Wijaya, Sendy; Zen, Agustian
Jurnal Manajemen dan Pemasaran Digital Vol. 1 No. 3 (2023): Jurnal Manajemen dan Pemasaran Digital (Juli - September 2023)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v1i3.63

Abstract

Studi awal atau studi yang kemudian memainkan peran penting dalam serangkaian studi atau artikel ilmiah. Studi tentang bellow sel berperan dalam peristiwa bertelur dan bersamaan atau pengaruh antar variabel. Artikel ini mengkaji tentang pengaruh motivasi kerja, komitmen organisasi, dan disiplin kerja terhadap kinerja manajerial melalui gaya kepemimpinan sebagai variabel inteligensi, literal manajemen sumber daya manusia. Penelitian ini bertujuan untuk merancang hipotesis pengaruh antar variabel yang akan digunakan dalam penelitian selanjutnya. Hasil pustaka penelitian ini adalah: 1) Motivasi Kerja berpengaruh positif dan krusial terhadap Kinerja Manajerial, 2) Kolaborasi Organisasi berpengaruh positif dan krusial terhadap Kinerja Manajerial, 3) Disiplin Kerja berpengaruh positif dan krusial terhadap Kinerja Manajemen, 4) Motivasi Kerja berpengaruh positif dan krusial terhadap Kinerja Manajemen, 4) Motivasi Kerja berpengaruh positif dan krusial terhadap kinerja manajemen sitif dan krusial untuk Gaya Kepemimpinan, 5) Kolaborasi Organisasi berpengaruh positif dan krusial terhadap Gaya Kepemimpinan, 6 ) Disiplin Kerja Positif dan Penting bagi Gaya Kepemimpinan.
Influence of Training, Work Discipline, and Organizational Commitment on Employee Performance In The Work Environment of PT Asuransi Service Indonesia Shabrina, An Nisaa; Zen, Agustian; Novita Ramadhan, Hanny; Novita Ramadhani, Muthia; Aprilia Hikayatuni’mah, Putri
Siber Journal of Advanced Multidisciplinary Vol. 1 No. 2 (2023): (SJAM) Siber Journal of Advanced Multidisciplinary (July - September 2023)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v1i2.23

Abstract

Our study looks at how organizational commitment, work ethic, and training influence how well the performance of employees at PT. Indonesian Service Insurance. The aim of this research is For ensure so far where commitment organization, discipline Work, And training influence employee performance while considering organizational commitment as a factor intervention. The research population consisted of every employee of PT. Indonesian Insurance Services. Whole member of PT. Service Indonesian Insurance Which follow in the research sample used. In study This influence trust organization, ethos Work, And training to performance PT employees Asuransi Jasa Indonesia will be questioned. Employee dedication and work ethic correlated strong with performance company; performance employee Which bad will impact negative on both of them.
The Influence of Third-Party Funds, Non-Performing Financing, and Own Capital On Profitability With Profit-Sharing Financing As An Intervening Variable In Sharia Banking (Library Study of Banks and Financial Institutions) Amelia Putri, Shinta; Ade Putri, Imelda; Meilina Putri, Nanda; AgistaNingrum, Dilla; Zen, Agustian
Siber Journal of Advanced Multidisciplinary Vol. 1 No. 2 (2023): (SJAM) Siber Journal of Advanced Multidisciplinary (July - September 2023)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v1i2.25

Abstract

The main objectives of Islamic banks include the financial performance of the bank itself as well as its operational efforts. Sometimes, financial ratios are used to evaluate organizational performance. Profitability cannot be separated from the influence of asset quality, bank quality, and capital levels. Utilizing qualitative writing techniques and library research, this scientific essay was created. by examining the influence of other factors on each other. Online books and journals such as Google Scholar, Mendeley, and other online media are used as sources for literature research. Therefore, it can be concluded that Islamic banks require a strong financial system and efficient risk management and financing for results, for example, can have an impact on the ratio of third-party funds, financing, and equity to the profitability of Islamic banking.
Co-Authors Ade Putri, Imelda AgistaNingrum, Dilla Agustian, Kresnawidiansyah Alam, Sitti Nur Amelia Putri, Shinta Aprilia Hikayatuni’mah, Putri Arini, Dewi Ulfah Aulia Asmarani Djawahir Hejazziey Edy Winarno Hapzi Ali Husni Y Rosadi, Husni Y Istianingsih Sastrodiharjo, Istianingsih Josua Panatap Soehaditama Jumani, Ajijah Kraugusteeliana Kraugusteeliana Luna Rahellea, Sabrina Maksum, Choiril Malik, Aulia Januar MEILINA PUTRI, NANDA Mubarok, Endang Saefuddin Nianwar, Arvia Novita Ramadhan, Hanny Novita Ramadhani, Muthia Nur Fikri, Sandi Pohan, Aryanda PRAYOGO, ADI RACHMAT HIDAYAT Rachmat Pramukty Radittya Hanif Fatturrohman, Muh Reysa, Riris Rizqi Ananda, Fathia Rukun Santoso Safariningsih, Ratna Tri Hari Sekarini, Ratih Ayu Shabrina, An Nisaa Subari Suryani Suryani Wastam Wahyu Hidayat Widjanarko, Wirawan Wijaya, Sendy Wiwin Wiwin Wiwin, Wiwin