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All Journal Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) Technopreneurship and Educational Development Review (TENDER)
Agustian, Kresnawidiansyah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Influence of Influencer Marketing in Increasing Brand Awareness and Sales for SMEs Agustian, Kresnawidiansyah; Hidayat, Rachmat; Zen, Agustian; Sekarini, Ratih Ayu; Malik, Aulia Januar
Technology and Society Perspectives (TACIT) Vol 1 No 2 (2023): July 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v1i2.54

Abstract

In the ever-evolving digital era, marketing through social media has become one of the most effective tools to promote products and services. One of the latest marketing trends that is emerging is the use of influencers in marketing strategies. This study aims to investigate the effect of influencer marketing on increasing brand awareness and sales for SMEs. The technique applied is a qualitative literature analysis with an emphasis on in-depth understanding of the subject over the period from 2012 to 2023. The results of this study indicate that influencer marketing has great potential to provide significant benefits to SMEs in their endeavours to reach their target market, expand brand awareness, and increase sales. In an ever-changing digital world, influencers hold unique appeal as a source of influence that can connect brands with relevant and engaged audiences.
The Impact of Digital Transformation on Business Models and Competitive Advantage Agustian, Kresnawidiansyah; Mubarok, Endang Saefuddin; Zen, Agustian; Wiwin, Wiwin; Malik, Aulia Januar
Technology and Society Perspectives (TACIT) Vol 1 No 2 (2023): July 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v1i2.55

Abstract

Digital transformation has become a dominant trend in the business world in recent years. The rapid development of information and communication technology has enabled organisations to change the way they operate, interact with customers, and compete in the market. This research aims to analyse the impact of digital transformation on business models and competitive advantage. This research is a literature review that uses a qualitative approach, which implies that data will be analysed and interpreted using information and text obtained from various sources. The study results show that in the ongoing era of digital transformation, its impact on business models and competitive advantage is an aspect that cannot be ignored. This digital transformation has changed the fundamentals of how organisations operate and interact with customers, and how they can win the competition in an increasingly fierce market. Digital transformation has brought about a significant business paradigm shift. Today, more organisations are integrating digital technology as an integral part of their business model. It is no longer an option, but a necessity to maintain relevance and competitiveness in the market.
Performance Management Based on Culture: Key to Developing Dynamic Capabilities in the Creative Industry through Technology and Community Participation Agustian, Kresnawidiansyah; Subari; Wiwin; Zen, Agustian
Technology and Society Perspectives (TACIT) Vol 2 No 2 (2024): July 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i2.204

Abstract

The creative industry in Indonesia plays a vital role in the economy as a source of income, job creation, and innovation driver. However, this industry also faces significant challenges, including rapid market changes, intense competition, and the need for continuous innovation. This research will review various studies and literature discussing culture-based performance management, dynamic capabilities, technology, and community participation in the context of the creative industry. Our main focus is to identify best practices and challenges faced and provide strategic recommendations for effective implementation. The research method uses a literature review approach with a qualitative method. The data used in this study is obtained from Google Scholar with a publication range between 2009 and 2024. The results show that culture-based performance management, dynamic capabilities, technology, and community participation play an important role in the development of the creative industry in Indonesia. The application of local cultural values in performance management can enhance company identity, employee motivation, and relationships with consumers. Dynamic capabilities enable companies to adapt quickly to market changes, while technology provides tools for efficiency and performance monitoring.
An Integrative Analysis of Product Differentiation Strategies and Customer Experience in Enhancing Loyalty in the E-Commerce Industry Agustian, Kresnawidiansyah; Rosadi, Husni Y; Wiwin; Zen, Agustian
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 2 (2024): August 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i2.206

Abstract

The e-commerce industry has undergone significant transformation over the past decades, driven by advances in digital technology and shifts in consumer behavior. Increasingly, consumers are turning to e-commerce platforms to meet their daily needs, from clothing to household goods. This research aims to explore how product differentiation strategies and customer experience can be effectively integrated to enhance customer loyalty in the e-commerce industry. This study employs a literature review method with a qualitative approach. Data for this research is sourced from Google Scholar, with publications limited to the period between 2014 and 2024. Based on the literature review conducted, it can be concluded that product differentiation strategies and customer experience play crucial roles in enhancing customer loyalty in the e-commerce industry. Product differentiation, through innovation, quality, and unique features, can attract customer attention and distinguish a company from its competitors. Meanwhile, a positive customer experience, encompassing the entire shopping journey from product search to after-sales service, can increase satisfaction and foster long-term loyalty.
THE ROLE OF BIG DATA AND ARTIFICIAL INTELLIGENCE IN HR PLANNING TO SUPPORT DIGITAL ENTREPRENEURSHIP INNOVATION Agustian, Kresnawidiansyah; Santoso, Rukun; Sekarini, Ratih Ayu; Zen, Agustian
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 3 (2024): October 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i3.207

Abstract

In the last decade, the development of information technology has advanced rapidly, with Big Data and Artificial Intelligence (AI) as two major innovations reshaping the landscape of business and management. Big Data, which refers to large and complex datasets that are difficult to process with traditional methods, has become a valuable asset for organizations in planning and managing human resources (HR). This research aims to explore how Big Data and AI can be applied in HR planning to support digital entrepreneurship innovation, as well as to identify the benefits and challenges of implementing these technologies. This study employs a qualitative approach using a literature review method. Data for this research were collected through a systematic literature search on Google Scholar, focusing on articles published between 2018 and 2024. The results of the study indicate that Big Data provides deep insights through complex and detailed data analysis, enabling companies to plan their workforce needs more accurately and responsively to market changes. AI, on the other hand, enhances efficiency by automating HR processes and providing predictive analytics that can support strategic decision-making. Case studies from companies like Walmart, Unilever, and Airbnb demonstrate how the implementation of these technologies can improve HR planning processes and support innovation in digital businesses.
Comparative Analysis of Ethical and Legal Principles in the Islamic Business Management Model Agustian, Kresnawidiansyah; Hejazziey, Djawahir; Zen, Agustian; Sekarini, Ratih Ayu; Wiwin, Wiwin
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 2 (2023): August 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i2.52

Abstract

In recent decades, businesses based on Islamic principles have experienced significant growth. Business models that are in line with Islamic values have become a major concern for Islamic business and economic actors. This phenomenon has triggered intense discussions on the impact of ethics and Islamic law on Islamic business practices. This study will analyse the comparison between ethics and Islamic law in the context of Islamic business. This research is a qualitative literature study that incorporates data from 1991 to 2023 taken from sources found on Google Scholar. The qualitative literature review research method is used to investigate, analyse, and compile a comprehensive understanding of developments, trends, and significant findings in various fields of knowledge relevant to the topic of this research. The results show that business management in the Islamic context is based on ethical and legal principles derived from Islamic religious teachings. These principles complement each other and form the basis for the Islamic business management model. Ethical principles, such as taqwa, good deeds, justice and ihsan, encourage integrity, honesty and social responsibility in business. Meanwhile, legal principles, involving sharia, contracts, zakat, waqf, haram, and halal, govern the legal aspects of business, ensuring compliance with Islamic values and rules.
Human Resource Management Strategies in Achieving Competitive Advantage in Business Administration Agustian, Kresnawidiansyah; Pohan, Aryanda; Zen, Agustian; Wiwin, Wiwin; Malik, Aulia Januar
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 2 (2023): August 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i2.53

Abstract

Human Resource Management (HRM) is a very important aspect in the modern business world. Companies that manage their people effectively tend to have a greater competitive advantage over their competitors. This is due to the fact that HR is one of the most important assets in an organisation, and the ability to optimise HR potential, productivity and commitment will have a significant positive impact on company performance. This research aims to examine HR management strategies in achieving competitive advantage in business administration. This research uses a qualitative method of descriptive analysis to explore an in-depth understanding of the topic. This method allows researchers to explain in detail the characteristics, context, and factors related to the research topic. In this case, data was obtained from Google Scholar with a time span from 1996 to 2023. The results of this study show that effective HR management strategies are key to achieving and maintaining a competitive advantage in business administration. By prioritising aspects such as quality recruitment, employee development, motivation, efficient performance management, progressive corporate culture, responsiveness to change, and technology utilisation, companies can achieve better results in the face of intense business competition.
Evaluation of the Effectiveness of Statistical Management Tools in Improving the Performance of Business Organisations Agustian, Kresnawidiansyah; Maksum, Choiril; Zen, Agustian; Sekarini, Ratih Ayu; Malik, Aulia Januar
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 2 (2023): August 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i2.56

Abstract

In an era of globalisation and intensifying business competition, business organisations must constantly strive to improve their operational effectiveness in order to survive and thrive. One tool that has been used by many organisations in this effort is statistical management. Statistical management is a data-driven approach that enables organisations to make better decisions, identify improvement opportunities, and better manage risks. This literature review aims to present an in-depth understanding of the use of statistical management in the context of business organisations. This research is a literature review that adopts a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that evaluating the effectiveness of Statistical Management tools in improving the performance of business organisations is an important step in maintaining competitiveness and long-term success. Statistical Management provides a robust framework for collecting, analysing, and interpreting statistical data, which in turn helps organisations make better decisions, improve product or service quality, and optimise operational processes.
Co-Authors Djawahir Hejazziey Husni Y Rosadi, Husni Y Maksum, Choiril Malik, Aulia Januar Mubarok, Endang Saefuddin Pohan, Aryanda RACHMAT HIDAYAT Rukun Santoso Sekarini, Ratih Ayu Subari Wiwin Wiwin Wiwin, Wiwin Zen, Agustian