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All Journal JURNAL ILMIAH SOCIETY Jurnal Ekonomi
Taufan Eka Putra, Taufan Eka
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Interaksi Sosial Masyarakat Kelurahan Manembo Nembo Tengah Kecamatan Matuari Kota Bitung Putra, Taufan Eka; Kaunang, Markus; Mingkid, Elfie
JURNAL ILMIAH SOCIETY Vol 1, No 14 (2015): Volume 1 Nomor 14
Publisher : JURNAL ILMIAH SOCIETY

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Abstract

The interaction between man and man became a necessity to make ends meet. This study was conducted to determine and analyze the social interaction that occurs in the community in the Village of Central District of Matuari Manembo Nembo Bitung as a scientific development, especially the development of power cracked management science in the study of resource management. This study used a qualitative method with the main data comes from interviews with informants is a representation of the village government, environmental coconut, minahasa ethnic communities, ethnic communities Sangihe, Javanese ethnic communities and ethnic communities Gorontalo and other supporting data obtained through direct observation and the use of related documents . The conclusion of this study is the social interaction that occurs in communities in Sub-nembo Manembo Middle District of Matuari Bitung relating to cooperation seen in everyday life, birth, marriage and kinship systems. Keywords: Social Interaction, Community, Kinship.
The Influence of Social Media Marketing Through Celebrities on The Growth of Umkm in Makassar City Putra, Taufan Eka; Imaduddin, Imaduddin; Ramlawati, Ramlawati
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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This study aims to analyze the impact of marketing costs on net profit, with sales volume as an intervening variable, within culinary and fashion businesses in Makassar City that utilize celebrity endorsement services. The research method employed is field research with a quantitative approach, and data was collected through questionnaires. The study population includes all culinary and fashion businesses in Makassar City, with a sample of 44 businesses selected randomly through probability sampling. Data analysis was conducted using path analysis techniques with the aid of SPSS software version 26. The findings reveal that: (1) Marketing costs do not have a direct effect on net profit, (2) Marketing costs have a direct and positive effect on sales volume, (3) Sales volume has a direct and significant impact on net profit, and (4) Marketing costs indirectly influence net profit positively through sales volume.
Co-Authors Elfie Mingkid, Elfie Imaduddin, Imaduddin Markus Kaunang, Markus Ramlawati Ramlawati