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Planning and Development of INROLL Noodle Business as an Innovation of Instant Noodle-Based Snacks among the Younger Generation Tarigan, Alexandria Oktavianta Emeia; Shofa, Hikmah Mardiana; Shani, Nayla Nahdiya; Wulandari, Wanda; Aini, Laila Nur; Rosyada, Trias Amrina; Ikaningtyas, Maharani
Jurnal Pemberdayaan Ekonomi dan Masyarakat Vol. 2 No. 3 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jpem.v2i3.751

Abstract

This study aims to examine the planning and development process of an innovative culinary business called Mie Gulung (INROLL), based on instant noodles and targeted at the younger generation. INROLL is presented as a modern snack that combines the familiar taste of instant noodles with an aesthetic appearance and appealing toppings such as cheese, nori, and beef slices. The method used is descriptive qualitative with a literature study and SWOT analysis approach. The results indicate that product innovation, attractive visuals, affordable pricing, and digital marketing strategies via social media are key factors in attracting young consumers. However, challenges remain, such as negative perceptions of instant noodles, short shelf life, and potential inconsistencies in product quality. With the right development strategies, including content-based promotion and collaboration with influencers, INROLL has great potential to become a new snack trend favored by millennials and Gen Z.
Election Logistics Distribution Strategy in Indonesia : A Literature Review Erviana, Ya Hanna; Astrid Meliani Basrani; Tamba, Angela BR; Wulandari, Wanda; Sinaga, Jona Bungaran Basuki
International Journal of Integrative Sciences Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i12.12772

Abstract

Indonesia's electoral process relies heavily on good logistics management and high levels of participation. This study employs a qualitative descriptive approach through a systematic literature review, utilizing Publish or Perish software to identify and analyze relevant studies published between 2019 and 2024. The findings emphasize critical strategies such as selecting strategic warehouse locations, mapping distribution areas, and enhancing coordination among election organizers to ensure the timely and efficient delivery of election logistics to polling stations. Challenges such as geographical barriers, infrastructure limitations, and extreme weather persist, especially in remote regions. Additionally, voter participation can be improved through technology-based outreach strategies, accurate voter data update, and the active involvement of democracy volunteers. Despite limited internet access in certain areas, these methods have proven effective in raising awareness and engagement. By integrating strengthened logistics infrastructure, organizer training, and inclusive outreach strategies that utilize both digital tools and direct campaigns, this study offers practical recommendations to enhance the efficiency, inclusiveness, and sustainability of electoral processes in Indonesia. These findings serve as a valuable reference for future electoral reforms to uphold the transparency and democratic principles