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All Journal Jurnal Manajemen Dayasaing Journal of Business Management Education (JBME) Jurnal Pengabdian Pada Masyarakat Inaba of Community Services Journal Jurnal Penelitian Pendidikan Indonesia
Widyana, Suci Fika
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ASSESSING INTRAPRENEURIAL ASPECT IN ORGANIZATION (CASE STUDY PT XYZ IN INDONESIA) Wirakanda, Gugum Gumilang; Pringgabayu, Dematria; Widyana, Suci Fika
Jurnal Manajemen Dayasaing Vol 21, No 1 (2019): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v21i1.8086

Abstract

PT XYZ is a company which works in industry of oil and gas. With a lot of competition in the industry, PT XYZ needs to improve their performance especially in their main business line, Oil and Drilling Services Operation and also improve their Human Resources. One way to increase their performance is to know and improve the intrapreneurship in the company.This research is using qualitative approach. The first step conducted in this research was to look for the problem from the object being researched by the author. The data collections consist of primary data from questionnaire. There’ll be two questionnaire distributed. First one is Entrepreneurial Orientation Survey (EOS) to assess the current entrepreneurial condition in the company which distributed to the entire division of the company. The second one is Entrepreneurial Leadership Questionnaire (ELQ) which will asses the leader of the divisions with four types of intrapreneur leaders, Miners, Explorers, Accelerators and Integrators. ELQ was distributed in two key divisions, Division of Drilling and Oilfield Service as PT XYZ’s  core business and Human Resources Division to manage PT XYZ’s employees. This research will analyze the EOS and ELQ’s results and compare the result of both divisions of ELQOn the basis of the results of this research, it can be concluded that PT XYZ has a good entrepreneurial. PT XYZ’s employees also able to accept entrepreneurial environtment within the company. PT XYZ is also perform above average in the market, able to compesate the employees, empower the employees and doing innovation in par with the competitors. PT XYZ’s employees are also have some understanding about entrepreneurial knowledge. The leader in the PT XYZ’s Human Resource Division is Accelerator type while the leader in Division of Drilling and Oilfield Service is Miner type.
Employer Branding sebagai mediasi terbentuknya Job Satisfaction melalui Employee’s Perceived Job Widyana, Suci Fika
Journal of Business Management Education (JBME) Vol 6, No 3 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v6i3.36878

Abstract

Tujuan dilakukannya penelitian ini adalah untuk menganalisis peningkatan job satisfaction melalui employee’s perceived job dengan mediasi employer branding pada salah satu perusahaan jasa pengiriman X di Bandung. Subjek penelitian ini adalah karyawan perusahaan jasa pengiriman X, teknik pengambilan sampel menggunakan proportionate stratified random sampling dengan jumlah 289 orang karyawan. Analisis data dilakukan dengan menggunakan PLS-SEM. Hasil penelitian menunjukan bahwa employee’s perceived job berpengaruh signifikan terhadap employer branding dan job satisfaction. Employer branding memediasi sempurna terbentuknya job satisfaction melalui employee’s perceived job. 
DIGITAL MARKETING’S TRAINING AT CV JAMU BANDUNG Nurjanah, Noneng; Widyana, Suci Fika; Thorfiani, Dera; Rezza, Ali Mohammad
Inaba of Community Services Journal Vol. 1 No. 2 (2022): Volume 1 No. 2, December 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i02.135

Abstract

CV Jamu Bandung is a company in Bandung whose core business is producing traditional medicine, especially herbal medicine drinks, called jamu. The uniqueness of CV Jamu Bandung is that it uses a hereditary recipe with a delicious taste that is liked by millennials and youngsters who generally dislike herbal drinks. Cv Jamu Bandung only uses raw organic materials of high quality while its production process is conducted traditionally. It deploys digital marketing and social media marketing to sell its product. However, CV Jamu Bandung's digital marketing has not been implemented optimally. Therefore, there is a space for improvement, such as recreating its strategy and upgrading the skills of its employee. The activities include digital marketing training, theories, concepts, designing product sales content through digital marketing, and online customer service techniques. Implementation of the training results aims to increase CV Jamu Bandung's brand awareness, increase reach and understand how to establish online communication with customers and potential customers of CV Jamu Bandung.
Communication Skills Development as a Gen-Z Core Competency at SMKN 1 Cihampelas West Bandung, West Java Province Suarsa, Senny Handayani; Widyana, Suci Fika; Rezza, Ali Mohamad; Annisawati, Asaretkha Adjane
Jurnal Pengabdian Pada Masyarakat Vol 9 No 3 (2024): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/jppm.v9i3.812

Abstract

Generation Z (Gen-Z) are individuals born between the mid-1990s and 2000s. Middle school students are part of the Gen-Z group. As digital natives, Gen-Z often doesn’t need technological assistance, considering they are already used to and familiar with technology. However, their ability to adapt to technology sometimes differs from their ability to communicate directly in public. By mastering public speaking, Gen-Z can build self-confidence and make good presentations to convey their ideas so that effective communication can be achieved, especially for SMKN 1 Cihampelas students whose main target after graduating is to enter the world of work immediately. Lack of self-confidence makes students feel embarrassed and afraid to speak in public. Therefore, it is necessary to improve communication skills, which aim to provide knowledge about Public Speaking, which will later help grow students' self-confidence in speaking in public, make it easier for them to adapt to the work environment, help them get support, get a job, and career, through public speaking training. The training stages consist of preparation, implementation, evaluation, and reporting. As a result of this training, participants are now equipped with the knowledge and skills to effectively engage in public speaking and apply them in their future professional endeavors.
Digital payment adoption: the antecedent of habit and behavioral intention Rezza, Ali Mohamad; Widyana, Suci Fika; Anggraeni, Angga Dewi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243563

Abstract

Despite the advancement in digital payment systems and banking in Indonesia, the adoption of this technology among service users is far from guaranteed. Recent data infers that the usage of digital payment systems and digital banking technology in Indonesia is still developing. A mere 55.80% of users have embraced electronic money for less than a year. This indicates ample room for growth and improvement in the country's digital finance industry. This study aims to explore and understand the factors that predict the adoption and behavioural intention of e-wallets in Indonesia. By utilizing hedonic motivation, habit, self-efficacy, and trust as critical predictors, the research model sheds light on the drivers of customer adoption of e-wallets. Data from a survey of 217 Indonesian customers were analyzed using Structural Equation Modeling (SEM) with Partial Least Square to examine the structural model. The research findings suggest that trust and habit greatly influence the intention to use e-wallets. However, an interesting discovery is that while previous literature indicated that behavioural intention was a key driver of technology usage, habit plays a more crucial role in adopting digital payment technology in this research.
Mediasi employer branding pada pengaruh employee’s perceived job terhadap employee engagement Widyana, Suci Fika; Rezza, Ali Mohamad; Anggraeni, Angga Dewi; Oscar, Bheben
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243489

Abstract

The digitalization of the economy is forcing companies to shift their business landscape towards digital. The company is expected to improve organizational performance and reclaim their marketshare from competitor. The purpose of this study was to analyze the increase in employee engagement through employee perceived work through employer branding mediation at one delivery service company X in Bandung. The subjects of this study were employees of the shipping service company X, the sampling technique used simple random sampling with a total of 150 employees. Data analysis was performed using PLS-SEM. The diprecision of the research results will show that the perception of employees' work has a significant effect on employer branding and employee engagement. Another finding is that Employer Branding can be the perfect mediator for increasing Employee Engagement through Employee's Perceived Job. This means that if a company wants to increase Employee Engagement, it needs to make efforts to improve Employer Branding and Employee Perceived Job.
Model behavioral intention melalui tourist destination image dan tourist perceive value Anggraeni, Angga Dewi; Widyana, Suci Fika; Rezza, Ali Mohamad
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243515

Abstract

During the pandemic, Indonesian people were required to live with a new way of life. The purpose of the study was to develop a behavioral intention model of urban tourists in visiting Health Spa tourism during the adaptation period of new habits in West Java. Factors in the study include tourist emotions, tourist perception values, and image of tourist destinations. The goal is set based on the problem of knowing the factors that influence the behavioral intentions of tourists in the era of adapting new habits. The data collection method is in the form of a questionnaire. The data processing method uses simple data analysis using SPSS and the Structure Equation Model (SEM) method on objects related to the factors that influence behavior in the era of adapting new habits. The results of the study found that tourist emotions had a positive and significant influence on behavioral intentions, but the image of tourist destinations was not able to be a mediating variable between tourist emotions and behavioral intentions. Tourist emotions have a positive and significant influence on behavioral intentions through the image of tourist destinations and the value of tourist perceptions.
Co-Authors Anggraeni, Angga Dewi Asaretkha Adjane Annisawati, Asaretkha Adjane Dematria Pringgabayu Nurjanah, Noneng Oscar, Bheben Rezza, Ali Mohamad Rezza, Ali Mohammad Suarsa, Senny Handayani Thorfiani, Dera Wirakanda, Gugum Gumilang