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All Journal Jurnal Ilmu Manajemen Jurnal Manajemen DIVERSIFIKASI Jurnal Ilmu Manajemen
Dedek Susanto, Dedek
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Persepsi Keamanan, Kualitas Informasi Dan Kepercayaan Terhadap Keputusan Pembelian Online (Study Kasus Pada Konsumen Shopee Di Yogyakarta) Susanto, Dedek; Fadhilah, Muinah; Udayana, IBN
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.3911

Abstract

The study aims to analyze the partial and simultaneous effect of perceived security, information quality and trust on purchasing decisions with primary data from questionnaires. The population in this study were all Shopee consumers in Yogyakarta and the research sample was determined by probability sampling method with nonprobability sampling techniques so that 100 samples were obtained. This study uses multiple linear regression analysis with the results of the study concluded that simultaneously perceptions of security, information quality and trust affect purchasing decisions and partially security perception variables have no effect on purchasing decisions while information quality affect purchasing decisions.
PENGARUH PERSEPSI KEAMANAN, KUALITAS INFORMASI DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE (STUDY KASUS PADA KONSUMEN SHOPEE DI YOGYAKARTA) Susanto, Dedek; Fadhilah, Muinah; Udayana, Ida Bagus Nyoman
JURNAL ILMU MANAJEMEN Vol. 18 No. 2 (2021): DESEMBER 2021
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.678 KB) | DOI: 10.21831/jim.v18i2.43925

Abstract

The study aims to analyze the partial and simultaneous effect of perceived security, information quality and trust on purchasing decisions with primary data from questionnaires. The population in this study were all Shopee consumers in Yogyakarta and the research sample was determined by probability sampling method with nonprobability sampling techniques so that 100 samples were obtained. This study uses multiple linear regression analysis with the results of the study concluded that simultaneously perceptions of security, information quality and trust affect purchasing decisions and partially security perception variables have no effect on purchasing decisions while information quality affect purchasing decisions.  Keywords: Security Perception, Information Quality, Trust and Purchasing Decisions
PENGARUH PERSEPSI KEAMANAN, KUALITAS INFORMASI DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE (STUDY KASUS PADA KONSUMEN SHOPEE DI YOGYAKARTA) Susanto, Dedek; Fadhilah, Muinah; Udayana, Ida Bagus Nyoman
JURNAL ILMU MANAJEMEN Vol. 18 No. 2 (2021): DESEMBER 2021
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v18i2.43925

Abstract

The study aims to analyze the partial and simultaneous effect of perceived security, information quality and trust on purchasing decisions with primary data from questionnaires. The population in this study were all Shopee consumers in Yogyakarta and the research sample was determined by probability sampling method with nonprobability sampling techniques so that 100 samples were obtained. This study uses multiple linear regression analysis with the results of the study concluded that simultaneously perceptions of security, information quality and trust affect purchasing decisions and partially security perception variables have no effect on purchasing decisions while information quality affect purchasing decisions.  Keywords: Security Perception, Information Quality, Trust and Purchasing Decisions
Co-Authors IBN Udayana, IBN Ida Bagus Nyoman Udayana Muinah Fadhilah, Muinah