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All Journal Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) Science Information System and Technology
Anggun Nugroho, Anggun
STMIK STIKOM Bali
Computer Science & IT Control & Systems Engineering

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Perancangan Sistem Informasi Pengelolaan Aset Ukm (Unit Kegiatan Mahasiswa) STMIK STIKOM Bali Berbasis Client Server Nugroho, Anggun
Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) 2015
Publisher : Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.319 KB)

Abstract

Pada era globalisasi saat ini, dimana segala apek bisnis sudah dilakukan dengan berbantuan teknologi informasi dan komunikasi untuk memudahkan penanganan permasalah di sebuah organisasi. Penerapannya pun dapat digunakan untuk penanggulangan permasalahan pengelolaan aset, khususnya pada UKM (Unit Kegiatan Mahasiswa) di STIKOM Bali. Dengan adanya permasalahan untuk penanggulangan asset UKM agar termonitor oleh bagian kemahasiswaan maka dibuatlah sebuah perancangan system informasi untuk pengolahan asset ini. Diharapkan dengan adanya system ini pencatatan asset UKM dan monitoringnya dapat dilakukan, sehingga memudahkan pengambilan kebijakan dan informasi yang diperlukan oleh fihak yang terkait dengan asset-aset UKM.
Implementation of a Cloud-Based CRM System to Improve Customer Loyalty in Digital Startups in Indonesia Purwanto, Agus; Nugroho, Anggun; Bahy, Lanang Mustika; Santoso, Joko; Hanief, Shofwan
West Science Information System and Technology Vol. 3 No. 02 (2025): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v3i02.2164

Abstract

The rapid growth of digital startups in Indonesia has created a highly competitive market where customer loyalty is critical for long-term sustainability. This study explores the implementation of cloud-based Customer Relationship Management (CRM) systems as a strategic tool to enhance customer loyalty in digital startups. Using a qualitative research approach, data were collected through semi-structured interviews with five informants, including founders, managers, and IT specialists from startups in the e-commerce, fintech, and digital services sectors. The findings reveal that cloud-based CRM systems provide significant benefits, including improved customer engagement, real-time responsiveness, personalized communication, and scalability to support business growth. However, the study also identifies challenges related to data security, staff readiness, and system integration. The results highlight that cloud-based CRM is not only a technological tool but also a strategic enabler that helps startups build competitive advantage through customer-centric approaches. This research contributes to the understanding of CRM adoption in emerging markets, offering practical insights for digital entrepreneurs in Indonesia to strengthen customer loyalty.
Co-Authors AGUS PURWANTO Bahy, Lanang Mustika Joko Santoso Ni Wayan Deriani, Ni Wayan Shofwan Hanief