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All Journal PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Science Information System and Technology
Bahy, Lanang Mustika
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Computer Science & IT Economics, Econometrics & Finance

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THE EFFECT OF STRATEGIC LEADERSHIP STYLE AND ORGANIZATIONAL CLIMATE ON EMPLOYEES' ORGANIZATIONAL COMMITMENT THROUGH JOB SATISFACTION AT PURBALINGGA PALM FLOWER COMPANY: THE EFFECT OF STRATEGIC LEADERSHIP STYLE AND ORGANIZATIONAL CLIMATE ON EMPLOYEES' ORGANIZATIONAL COMMITMENT THROUGH JOB SATISFACTION AT PURBALINGGA PALM FLOWER COMPANY Bahy, Lanang Mustika; Yusuf, M.
PENANOMICS: International Journal of Economics Vol. 4 No. 2 (2025): August
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v4i2.227

Abstract

This study aims to determine and analyze the influence of strategic leadership style and organizational climate on employee organizational commitment through job satisfaction at the Purbalingga Palm Flower Company. The method used in this study was an associative method with a quantitative approach. The sample size was 89 respondents. The sampling technique used was non-probability sampling with a saturated sampling technique. The analysis used SEM-PLS. The results of this study are: (1) leadership style has a positive and significant effect on job satisfaction, (2) organizational climate has a positive and significant effect on job satisfaction, (3) leadership style has a positive and significant effect on organizational commitment, (4) organizational climate has a positive and significant effect on organizational commitment, (5) job satisfaction has a positive and significant effect on organizational commitment, (6) leadership style has a positive and significant effect on organizational commitment through job satisfaction, and (7) organizational climate has a positive and significant effect on organizational commitment through job satisfaction.
Implementation of a Cloud-Based CRM System to Improve Customer Loyalty in Digital Startups in Indonesia Purwanto, Agus; Nugroho, Anggun; Bahy, Lanang Mustika; Santoso, Joko; Hanief, Shofwan
West Science Information System and Technology Vol. 3 No. 02 (2025): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v3i02.2164

Abstract

The rapid growth of digital startups in Indonesia has created a highly competitive market where customer loyalty is critical for long-term sustainability. This study explores the implementation of cloud-based Customer Relationship Management (CRM) systems as a strategic tool to enhance customer loyalty in digital startups. Using a qualitative research approach, data were collected through semi-structured interviews with five informants, including founders, managers, and IT specialists from startups in the e-commerce, fintech, and digital services sectors. The findings reveal that cloud-based CRM systems provide significant benefits, including improved customer engagement, real-time responsiveness, personalized communication, and scalability to support business growth. However, the study also identifies challenges related to data security, staff readiness, and system integration. The results highlight that cloud-based CRM is not only a technological tool but also a strategic enabler that helps startups build competitive advantage through customer-centric approaches. This research contributes to the understanding of CRM adoption in emerging markets, offering practical insights for digital entrepreneurs in Indonesia to strengthen customer loyalty.
Co-Authors AGUS PURWANTO Anggun Nugroho, Anggun Joko Santoso M. Yusuf Shofwan Hanief